or


[08/24/08 - 02:23 PM]
Beijing Olympics Become Most-Viewed Event in U.S. TV History
NBC spins the numbers for Saturday, August 23.

[via press release from NBC]

BEIJING OLYMPICS BECOME MOST-VIEWED EVENT IN U.S. TV HISTORY

211 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 16 DAYS, SURPASSING THE ATLANTA GAMES' 209 MILLION

86 Million Watch on NBC Universal's Cable Nets ; 86% of All U.S. TV Households Have Tuned In

NEW YORK � August 24, 2008 �Through 16 days, NBC Universal's Beijing Olympic coverage has reached 211 million viewers and has been viewed by more Americans than any event in U.S. television history, according to data provided by Nielsen Media Research. The Beijing Games have surpassed the 1996 Atlanta Games, which were viewed by 209 million Americans. The 211 million viewers are 11 million more than the first 16 days for Athens (200 million) and 5 million more than the Atlanta Games (206 million). NBCU's cable networks through 16 days have already reached 86 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. *2008 Beijing Summer Olympics, 211 million (*through 16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 16-day average primetime viewership is 27.7 million, 11 percent ahead of Athens in 2004 (24.9 million). NBC's average of a 16.2 rating, 28 share is the best through the final Saturday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.3/33), and is a seven percent jump from Athens in 2004 (15.2/27).

� Saturday night garnered 43 million total viewers in primetime and 16.5 million average viewers. The night earned a 10.2 rating/19 share. The comparable night in Athens did an 11.1 rating/21 share and averaged 18.0 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 16 days, 86 million have watched the coverage on NBC Universal's cable networks, a 25 percent gain from the first 16 days of the Athens Games (69 million) and more than the 17-day total viewership for any previous Olympics (Athens, 69 million).

TAMi FOR FRIDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Friday, Aug. 22:

Friday, August 22: 79.8 million

TV: 73.3 million, ONLINE 6.1 million, Mobile 421k, TV VOD: n/a

Thursday, Aug. 21: 87.7 million

Wednesday, Aug. 20: 91.2 million

Tuesday, Aug. 19: 95.5 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.2 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/04/16 - 08:41 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"Person of Interest" returns up from a year ago for the Eye among adults 18-49.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.