[09/04/08 - 08:14 AM]
Oxygen Sizzled This Summer with August Successes On-Air and Online
Oxygen spins the numbers for the month of August.

[via press release from Oxygen]


Oxygen.com Burned Brightly: Logs Best Month Ever with Over 26 Million Page Views

New York - September 3, 2008 - Oxygen.com stole the show this August - the website saw the most page views in a single month with 26 million - beating the previous record (of 14 million) in July by 82%. Oxygen also had its best August results ever for both total day and primetime on household coverage ratings and all key demos. This was the nineteenth consecutive month of year-over-year growth among W18-49, P18-49, W18-34, and total viewers on a total day basis. Oxygen is the fastest growing cable network for W18-49 among the top 25 cable networks for the quarter to date.

Oxygen.com crossed the "million mark" in daily page views for the first time on August 5. Oxygen.com logged its highest page view day ever on August 13 - the day after "Tori & Dean: Home Sweet Hollywood's" season finale - with 2.2 million page views. In August, Oxygen.com streamed 1.6 million videos, up 24% from July. Oxygen Everywhere, continues to offer live voting, behind the scenes footage, exclusive games, social networking applications and a bOnus act following each original episode contributed to Oxygen's online successes in August.

Oxygen had its highest rated and most watched August ever on all key demos. This was Oxygen's second best month ever (behind the record setting results of July 2008). Oxygen's exponential growth started with the network's rebrand on June 17, which kicked off the summer. In primetime, Oxygen averaged a 0.5 household coverage rating for the month (up 25% from August 2007). As well, the channel notched 175,000 W18-49 viewers (ahead 36%), 236,000 P18-49 viewers (a gain of 33%), 83,000 W18-34 (up 22%), and 434,000 total viewers (a 30% improvement).

Oxygen also had its best August ever on a Total Day basis, with a 0.3 coverage rating (up 50% versus August 2007). Additionally, the channel saw new August peaks among W18-49 (107,000 up 23% compared to August 2007), P18-49 (144,000 - up 20%), W18-34 (52,000 - up 13%) and 252,000 total viewers (up 19%).

Contributing to this month's success was the wildly popular and buzzed about hit series, "Tori & Dean: Home Sweet Hollywood," which gave Oxygen it's highest rated telecast, most watched telecast, and most trafficked day online in the month of August. The show became Oxygen's highest rated, most watched and most clicked season of an original series ever across all key demos.

"The Janice Dickinson Modeling Agency" also rounded out the month, debuting on August 26 to the series' most watched season premiere ever among key "Generation O" demos P18-49, W18-49 and W18-34. Page views for the show's website hit record highs on Tuesday, August 26 with 764,000 page views, and 5.4 million page views to date since the season four site launched.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 8/17/08, blended with Live + Same Day through 8/31/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Page Views - Insight XE before May 2008. Omniture Internal Weblogs May 2008 forward. Video Streams - Feedroom and Omniture.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

  [september 2008]  


most recent ratings | view all posts
[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 08:44 AM]
Sunday's Broadcast Ratings: NFL Continues NBC's Reign on Sundays
The Peacock stays on top with its weekly "Sunday Night Football" franchise.

[10/12/15 - 08:26 AM]
ABC's "Quantico" and "Once Upon a Time" Tie as Sunday's No. 1 Scripted Broadcast Show
ABC spins the numbers for Sunday, October 11.

[10/12/15 - 08:09 AM]
NBC Sports Coverage of 49ers-Giants Earns the Highest Metered-Market Household Rating for an NFL Primetime Game Versus a Major League Baseball Division Series Game Since 1997
NBC spins the numbers for Sunday, October 11.

[10/12/15 - 07:23 AM]
"The NFL on CBS" Scores Highest NFL Rating in Week 5
CBS spins the numbers for Sunday, October 11.

[10/11/15 - 02:03 PM]
"Blindspot" Delivers the Biggest Live + 7 Day Viewer Increase for Premiere Week
NBC further spins the numbers for the week of September 21-27.

[10/11/15 - 01:34 PM]
Live + 7 Day Ratings: ABC Airs Most of Premiere Week's Top Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of September 21-27.

[10/11/15 - 12:59 PM]
Premiere Week Live + 7 Day Ratings: "Scream Queens" More Than Doubles Audience; "Empire" Adds 8 Million
FOX further spins the numbers for the week of September 21-27.

[10/11/15 - 08:38 AM]
Saturday's Broadcast Ratings: ABC Stays on Top with College Football
The Alphabet leads the night among adults 18-49.

[10/11/15 - 08:33 AM]
"Saturday Night Live" with Host Amy Schumer Is the Night's #1 Telecast on the Big 4 Networks in Both Metered-Market Households and 18-49 in the Local People Meters
NBC spins the numbers for Saturday, October 10.

[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.