[09/09/08 - 01:08 PM]
The CW Takes Second Consecutive Monday as #1 Network with Young Women
The CW spins the numbers for Monday, September 8.

[via press release from The CW]


GOSSIP GIRL and ONE TREE HILL Power The CW to Back-to-Back Monday Wins with Women 18-34, Females 12-34 and Female Teens

GOSSIP GIRL Ranks First in Its Time Period Among Adults 18-34, Women 18-34 and Females 12-34

ONE TREE HILL Wins Its Time Period With Young Women

GOSSIP GIRL and ONE TREE HILL Continue to Post Impressive Gains Versus Last Season in Key Demos

The CW Wins Monday in Key Demos in Top Markets, including NY, LA, Chicago, Philadelphia, Dallas, San Francisco

September 9, 2008 (Burbank, CA) - A second week of strong performances from GOSSIP GIRL and ONE TREE HILL led The CW to its second consecutive Monday as the #1 network with women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.6/9), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 8, 2008. The CW tied for first on Monday among persons 12-34 (2.1/6), and ranked second in adults 18-34 (2.2/6), behind Fox.

Facing nearly all original competition, GOSSIP GIRL won the 8:00pm hour among adults 18-34 (2.1/7), women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.7/9). GOSSIP GIRL ranked second at 8:00p.m. in persons 12-34 (2.0/7-tie) and women 18-49 (2.4/6)

GOSSIP GIRL continues to build dramatically over its first season, outperforming its second episode last year (9/26/07) by 31% in adults 18-34, 29% in women 18-34, 45% in adults 18-49, 27% in viewers (3.2mil).

Last night's GOSSIP GIRL matched the second highest rated episode of the series in adults 18-34, women 18-34 and adults 18-49.

ONE TREE HILL was #1 at 9pm with women 18-34 (3.1/9), women 12-34 (3.0/8) and female teens (2.5/9), and ranked second in adults 18-34 (2.2/6) and persons 12-34 (2.1/6).

In season 6, ONE TREE HILL continues to post impressive gains, building on its second telecast last year (1/15/08) by 22% in adults 18-34, 24% in women 18-34, 23% in adults 18-49 (1.6/5), 41% in women 18-49 (2.4/6) and 18% in viewers (3.2mil).

ONE TREE HILL continues to prove to be a perfect companion with GOSSIP GIRL, retaining 100% of its lead-in with women 18-34, adults 18-49 and women 18-49, and building by 5% in adults 18-34 and 3% in total viewers.

The CW drove its major market stations to victory on Monday in target demos. Among women 18-34, The CW was number one network in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Detroit, Phoenix, Seattle and Cleveland. Among adults 18-34, The CW affiliates ranked first in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Detroit, Seattle and Cleveland.

  [september 2008]  


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