Ooh La La!!!! Lifetime Original Movie 'Coco Chanel' Fashions 5.2 Million Viewers and 4.5 Household Rating During September 13 Premiere

SHIRLEY MACLAINE VEHICLE BECOMES #2 BASIC CABLE MOVIE OF THE YEAR BEHIND LIFETIME'S 'THE MEMORY KEEPER'S DAUGHTER'

NEW YORK, Sept. 15 -- The Lifetime Original Movie "Coco Chanel" sewed up 5.2 million total viewers, 1.5 million W25-54 and 1.3 million W18-49 during its Saturday, September 13, premiere at 8PM (ET/PT). "Coco" also averaged a 4.5 household rating.

This stellar performance made the movie, which starred Oscar-winner Shirley MacLaine, basic cable's #2 rated original film of the year behind Lifetime's 2008 Emmy nominee "The Memory Keeper's Daughter" in HHs, W18-49, W25-54, W18+ and P2, + in both ratings and delivery. "The Memory Keeper's Daughter" scored 5.8 million viewers.

The "Coco Chanel" encore at 11PM (ET/PT) delivered 2.2 million total viewers.

The next Lifetime Original Movie will be "Living Proof," starring Harry Connick Jr., premiering Saturday, October 18, at 9PM (ET/PT).

"Coco Chanel" was the story of the celebrated, strong-willed haute couture giant who faced life with an unparalleled sense of style and panache. In addition to MacLaine, the movie also starred Golden Globe(R) nominee Malcolm McDowell as Marc Bouchier, Chanel's confidante and business associate. Barbora Bobulova portrayed the pioneering couturier in her early days of love and loss.

"Coco Chanel" was a Lux Vide SpA, Pampa Productions and Alchemy Television Group Production, in association with RAI, France 2 and Lifetime Networks. Carrie Stein ("White Nights"), Matilde Bernabei ("War and Peace") and Simon Vaughan ("Wallis & Edward") served as executive producers. Luca Bernabei ("Pope John Paul II") served as the producer and Andrea Asimow ("The Heartbreak Kid") was associate producer. Christian Duguay ("Human Trafficking," "Hitler: The Rise of Evil" and "Joan of Arc") directed from a script written by Enrico Medioli ("Once Upon a Time in America").

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.