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[09/23/08 - 01:49 PM]
NBC Finishes the 2007-08 Season with Its Seventh Consecutive Primetime Victory, Winning the Week of SepT. 15-21 in 18-49 and Total Viewers
NBC spins the numbers for the week of September 15-21.

[via press release from NBC]

NBC FINISHES THE 2007-08 SEASON WITH ITS SEVENTH CONSECUTIVE PRIMETIME VICTORY, WINNING THE WEEK OF SEPT. 15-21 IN 18-49 AND TOTAL VIEWERS

NBC FINISHES THE 2007-08 SEASON WITH ITS SEVENTH CONSECUTIVE PRIMETIME VICTORY, WINNING THE WEEK OF SEPT. 15-21 IN 18-49 AND TOTAL VIEWERS

NBC RANKS #2 FOR THE FULL 2007-08 BROADCAST YEAR IN PRIMETIME'S KEY DEMOGRAPHIC OF ADULTS 18-49

THE 'NBC SUNDAY NIGHT FOOTBALL' TELECAST OF THE COWBOYS-PACKERS GAME SCORES THE HIGHEST 18-49 RATING IN THE TWO-PLUS-YEAR HISTORY OF THE FRANCHISE

'NBC SUNDAY NIGHT FOOTBALL' IS THE #1 SHOW OF THE WEEK FOR A THIRD STRAIGHT WEEK, LEADING NBC TO ITS EIGHTH CONSECUTIVE SUNDAY WIN IN 18-49

TUESDAY'S SEASON PREMIERE OF 'THE BIGGEST LOSER' WEIGHS IN WITH THE SHOW'S TOP-RATED FALL PREMIERE IN THREE YEARS IN 18-49 AND ITS BIGGEST OVERALL VIEWERSHIP FOR A FALL DEBUT IN FOUR YEARS

'AMERICA'S GOT TALENT' ON WEDNESDAY IS THE #1 SHOW OF THE NIGHT ON ANY NETWORK IN TOTAL VIEWERS, WINNING ITS SLOT IN ADULTS 18-49, 18-34, 25-54, KIDS, TEENS AND ALL OTHER KEY MEASURES

THURSDAY'S 'TALENT' WINS ITS SLOT IN ADULTS 18-49, 25-54, TOTAL VIEWERS AND OTHER KEY MEASURES

BURBANK, Calif. - September 23, 2008 - NBC's primetime lineup finished the 2007-08 broadcast year with its seventh consecutive win in adults 18-49 and total viewers, taking the week of September 15-21 with an average 2.9 rating, 8 share in adults 18-49 and 8.3 million viewers overall, according to in-home viewing figures from Nielsen Media Research.

NBC's seven-week primetime winning streak in adults 18-49 (August 4-September 21, 2008) marks the network's longest consecutive string of weekly wins since a 16-week streak in May-September 2003 (since May 26-September 14, 2003). NBC's seven-week streak in total viewers is the network's longest stay at the top by that measure since a seven-week streak in April-June 2002 (since the weeks of April 29-June 16, 2002).

The "NBC Sunday Night Football" telecast of the Dallas Cowboys at the Green Bay Packers was the #1 telecast of the week in adults 18-49, total viewers, adults 18-34, adults 25-54, all key adult-male demographics, teens and kids. It's the third week in a row "NBC Sunday Night Football" scored the #1 ranking of the week in 18-49, total viewers and other key categories.

Also in the top 10 this week in adults 18-49 was Tuesday's season premiere of "The Biggest Loser" (#8) and Wednesday's "America's Got Talent" (#9). In total viewers, Wednesday's "America's Got Talent" ranked #6 for the week and Thursday's "America's Got Talent" results show ranked #8 (Note: weekly program rankings exclude football post-game and pre-game telecasts).

Primetime averages for the week of September 15-21 in adults 18-49 were NBC (2.9/8), Fox* (2.7/8), CBS (2.1/6), ABC (1.9/5), Univision (1.7/5), CW (1.4/4) and Telemundo (0.5/1). In overall total viewers the weekly averages were NBC (8.3 million), CBS (7.8 million), Fox* (7.1 million), ABC (5.9 million), Univision (4.2 million), CW (3.0 million) and Telemundo (1.1 million). * Fox's averages are subject to change because of Nielsen adjustments to Fox's Sunday results.

With all 52 weeks of the 2007-08 season counted, NBC has finished the broadcast year #2 in primetime's key demographic of adults 18-49, behind only Fox. Full 2007-08 season averages in adults 18-49 for the period September 24, 2007 through September 21, 2008 are Fox (3.6/10), NBC (2.9/8), ABC (2.6/7), CBS (2.5/7), Univision (1.5/4), CW (1.0/3) and Telemundo (0.4/1). NBC was up 7 percent versus its rating of one year ago while ABC was down 10 percent, CBS was down 19 percent and Fox was up 3 percent.

NBC highlights for the week of September 15-21:

* This week's "NBC Sunday Night Football" telecast of the Dallas Cowboys at the Green Bay Packers scored the highest 18-49 rating in the two-year-plus history NBC's Sunday primetime NFL coverage (a 9.0/22 in adults 18-49). With an average 22.2 million viewers overall, it was the second-highest result in the history of "NBC Sunday Night Football" in total viewers.

* Sunday's Cowboys-Packers game propelled NBC to its eighth consecutive Sunday night victory in dominant fashion - in adults 18-49, NBC more than doubled its closest competitor (Fox*), with a 136 percent margin of victory, and in total viewers, NBC topped its nearest rival (CBS) by 68 percent, or more than 7.7 million persons. It also marked the highest-rated Sunday primetime average for any network since the Academy Awards telecast on February 24 (excluding Olympics). * Fox Sunday results subject to change.

* On Tuesday, the season premiere of "The Biggest Loser: Families" weighed in with NBC's highest non-Olympic 18-49 rating in the time period since April 15, despite such exceptional competition as Fox's season premiere of "House" and regular time period premiere of "Fringe," CBS's season finale of "Big Brother," ABC's "Wipeout" wrap-up and CW's original "90210."

* With a 3.2 rating in adults 18-49, "Biggest Loser" topped the 18-49 rating achieved by the "Biggest Loser" fall premieres of each of the last two years (a 3.1 in 18-49 each year), despite this year's exceptional time-period competition. In total viewers, this was the top-scoring season premiere for a "Biggest Loser" fall cycle in four years (since 2004).

* On Wednesday, "America's Got Talent" scored season-high results for a Wednesday edition of "Talent" in adults 18-49, total viewers and other key measures. Excluding Olympics, "Talent" delivered NBC's top viewership in this time period since January 2 and matched NBC's top 18-49 rating in the slot since January 9. Week-to-week, the Wednesday edition of "Talent" was up 7 percent in adults 18-49 and 5 percent in total viewers.

* "America's Got Talent" was the #1 show on any network Wednesday night in total viewers. "Talent" again demonstrated its broad appeal by winning its time period in adults 18-34, 18-49 and 25-54, women 18-34 (tied), 18-49 and 25-54; men 18-34, 18-49 and 25-54; adults 50 and older, teens and kids.

* NBC won Wednesday night in adults 18-49, total viewers and other key measures. NBC has won five of the last six Wednesdays in adults 18-49 (including one tie) and has won six of the last six Wednesdays in total viewers.

* On Thursday, "America's Got Talent" ranked #1 in adults 18-49, adults 25-54, total viewers and other key measures. Excluding sports telecasts, "Talent" delivered NBC's biggest total viewership in the slot since February 14.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of September 15-21

On Monday, Sept. 15 from 8-9 p.m. ET, "Deal or No Deal" (2.1 rating, 6 share in adults 18-49, 8.9 million viewers overall) tied for #1 in the time period in adults 18-49 and won the hour outright in adults 25-54, total viewers and other measures. From 9-10 p.m., "America's Toughest Jobs" averaged a 1.7/4 in 18-49 and 4.9 million viewers overall. From 10-11 p.m., "Dateline NBC" delivered a 1.3/3 in 18-49 and 4.3 million viewers overall.

On Tuesday, Sept. 16 from 8-10 p.m. ET, the season premiere of "The Biggest Loser 6" delivered NBC's highest non-Olympic 18-49 rating in this time period since April 15, despite such formidable competition as Fox's season premiere of "House" and regular time period premiere of "Fringe," CBS's season finale of "Big Brother," ABC's "Wipeout" wrap-up and CW's original "90210." The debut of "The Biggest Loser: Families" (3.2/9 in 18-49, 7.9 million viewers overall) ranked #2 in the time period in all key demographics - adults, men and women 18-34, 18-49 and 25-54 (including a tie for #2 among men 25-54).

With a 3.2 rating in adults 18-49, "Biggest Loser" topped the 3.1 rating achieved by the "Biggest Loser" fall premieres of each of the last two years, despite this year's exceptional time-period competition. In total viewers, this was the top-scoring premiere for a "Biggest Loser" fall cycle in four years (since 2004). From its first half-hour to its fourth, "Loser" gained 33 percent in 18-49 rating (to a 3.6/9 from a 2.7/8) and 19 percent, or 1.4 million persons in total viewers (to 8.6 million from 7.2 million).

Tuesday from 10-11 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (2.0/6 in 18-49, 5.7 million viewers overall) tied for the time-period win in adults 18-49 and 18-34 and won the slot outright among women 18-49 and 25-54.

On Wednesday, Sept. 17 from 8-10 p.m. ET, "America's Got Talent" delivered NBC's biggest non-Olympic viewership in this time period since January 2 and matched NBC's top non-Olympic 18-49 rating in the slot since January 9.

"America's Got Talent" (3.1/9 in 18-49, 12.2 million viewers overall) was the #1 show of the night on any network in total viewers, and demonstrated its broad appeal by winning its time period in adults 18-34, 18-49 and 25-54, women 18-34 (tied), 18-49 and 25-54; men 18-34, 18-49 and 25-54; adults 50 and older, teens and kids. These were season-high results for "Talent" for a Wednesday telecast in adults 18-49, total viewers and other key measures. Week-to-week, the Wednesday edition of "Talent" was up 7 percent in adults 18-49 (3.1 vs. 2.9) and 5 percent in total viewers (12.2 million vs. 11.7 million).

From its first half-hour to its fourth, "Talent" grew by 40 percent in 18-49 rating (to a 3.5/9 from a 2.5/8) and by 24 percent or more than 2.6 million persons in total viewers (to 13.3 million from 10.6 million). Versus NBC's pre-Olympics average in this slot earlier this summer, "Talent" was up 55 percent in 18-49 rating (3.1 vs. 2.0).

Wednesday from 10-11 p.m. ET, "Law & Order: Criminal Intent" (2.1/6 in 18-49, 7.0 million viewers overall) ranked #2 in adults 18-49, finishing within a tenth of a rating point of the time-period lead, and #1 in adults 18-34. "Criminal Intent" matched NBC's highest non-Olympic rating in the time period since June 11 (excluding sustaining convention coverage).

NBC won Wednesday night in adults 18-49, adults 25-54, total viewers and other key measures. NBC has won five of the last six Wednesdays in adults 18-49 (including one tie) and six of the last six Wednesdays in total viewers.

On Thursday, Sept. 18 from 8-8:31 p.m. ET, the "America's Got Talent" results show (2.3/8 in 18-49, 10.0 million viewers overall) ranked #1 in adults, men and women 18-49, adults, men and women 25-54, total viewers and other measures. Excluding sports telecasts, "Talent" delivered NBC's biggest total viewership in the slot since February 14 and second-highest 18-49 rating since May 15. From 8:31-9 p.m., an encore telecast of "My Name is Earl" delivered a 1.6/5 in 18-49 and 5.0 million viewers overall.

Thursday from 9-10 p.m. ET, an encore telecast of "The Office" (2.1/6 in 18-49, 4.5 million viewers overall) ranked #2 in the time slot in adults 18-34, men 18-34 and men 18-49. "The Office" built on its lead-in by 31 percent in 18-49 rating. From 10-11 p.m., an encore telecast of "ER" averaged a 1.5/4 in 18-49 and 3.9 million viewers overall.

On Friday, Sept. 19 from 8-9 p.m. ET, "America's Toughest Jobs" (1.1/4 in 18-49, 3.2 million viewers overall) earned NBC's highest 18-49 rating in this slot, excluding Olympics, since July 11. From 9-11 p.m., "Dateline NBC" averaged a 1.5/5 in 18-49 and 5.3 million viewers overall. In the 10-11 p.m. hour, "Dateline" ranked #1 in adults 18-49, adults 18-34, adults 25-54 and other key demographic measures.

On Saturday, Sept. 20 from 8-9 p.m. ET, an encore telecast of "Chuck" averaged a 0.6/2 in 18-49 and 2.3 million viewers overall. At 9 p.m., a rebroadcast of "Law & Order: Criminal Intent" delivered a 0.8/3 in 18-49 and 3.4 million viewers overall. From its first half-hour to its second, "Criminal Intent" built by 29 percent in 18-49 rating (to a 0.9/3 from a 0.7/2).

Saturday at 10 p.m. ET, "Law & Order: Criminal Intent" (1.3/4 in 18-49, 5.0 million viewers overall) won the hour among women 18-34 and 18-49. The 10 p.m. "Criminal Intent" built on its lead-in from the previous hour by 44 percent in 18-49 and 47 percent or more than 1.5 million persons in total viewers.

On Sunday, Sept. 21, the "NBC Sunday Night Football" telecast of the Dallas Cowboys at the Green Bay Packers was the top telecast of the night by all key measures, propelling NBC to a dominant Sunday win in all important categories. For its full duration, the Cowboys-Packers game averaged a 9.0/22 in adults 18-49, 22.2 million viewers overall and a 13.3/21 household rating/share from 8:23-11:09 p.m. ET.

This was a new record rating for "NBC Sunday Night Football" in adults 18-49. In total viewers, this was the second highest result in the two-year-plus history of "NBC Sunday Night Football," behind only the September 10, 2006 Colts-Giants telecast (excludes a special Monday Christmas Day telecast and Saturday post-season coverage). Sunday's Cowboys-Packers game was up 15 percent in 18-49 rating and 17 percent, or more than 3.1 million persons in total viewers versus the comparable "Sunday Night Football" game last year (a 7.8/20 in 18-49 and 19.0 million viewers overall for the Dallas Cowboys versus the Chicago Bears on September 23, 2007).

For the night (from 7:30-11 p.m. ET), NBC averaged a 7.8/20 in 18-49 and 19.2 million viewers overall, up 16 percent in 18-49 rating and 18 percent or more than 2.9 million persons in total viewers versus the same night last year (a 6.7/18 in 18-49 and 16.3 million viewers overall on September 23, 2007).

This marks the highest Sunday primetime average for any network in both 18-49 and total viewers, excluding Olympics, since February 24 (the night of the Academy Awards telecast on ABC). It's NBC's best non-Olympic Sunday primetime 18-49 average since January 25, 2004 ("The Golden Globes") and best non-Olympic Sunday in total viewers since November 5, 2006 (Colts-Patriots "Sunday Night Football").

NBC won the night decisively by all key ratings measures. In adults 18-49, NBC more than doubled its closest competitor, with a 136 percent margin of victory over the #2 network (7.8 for NBC from 7:30-11 p.m. vs. a 3.3 for Fox from 7-10 p.m.*). In total viewers on Sunday, NBC topped its nearest rival and by 68 percent, or more than 7.7 million persons (19.2 million from 7:30-11 p.m. for NBC vs. 11.4 million from 7-11 p.m. for CBS). * Fox Sunday results subject to change.

Also on Sunday, "Football Night in America 2" from 7:30-7:58 p.m. ET averaged a 3.1/10 in 18-49, 7.6 million viewers overall and a 4.8/9 household rating/share. "Football Night in America 3" from 7:58-8:15 p.m. delivered a 4.4/13 in 18-49, 10.9 million viewers overall and a 6.7/11 in households. From 8:15-8:23 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 5.7/16 in 18-49, 14.0 million viewers overall and an 8.5/14 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.

This marks NBC's eighth consecutive Sunday primetime win in adults 18-49.





  [september 2008]  
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· 90210 (CW)
· AMERICA'S GOT TALENT (NBC)
· AMERICA'S TOUGHEST JOBS (NBC)
· BIG BROTHER (CBS)
· BIGGEST LOSER, THE (NBC)
· CHUCK (NBC)
· DATELINE NBC (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)
· FOOTBALL NIGHT IN AMERICA (NBC)
· FRINGE (FOX)
· HOUSE (FOX)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· WIPEOUT (ABC)











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