or


[09/30/08 - 01:19 PM]
Against "Traditional" Premiere Week Competition, the CW Posts More Year-To-Year Gains Than Any Other Network
The CW spins the numbers for the week of September 22-28.

[via press release from The CW]

AGAINST "TRADITIONAL" PREMIERE WEEK COMPETITION, THE CW POSTS MORE YEAR-TO-YEAR GAINS THAN ANY OTHER NETWORK

Through 4 Weeks of Originals, The CW Delivers Dramatic Increases on Monday and Tuesday Versus to Last Year

Against Increased Monday Competition, GOSSIP GIRL Delivers Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

TOP MODEL Stays Fierce to Win Time Period with Young Women; Matches Cycle Highs in Key Demos

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network, for the week ending Sept. 28, 2008. Compared to the same week last year, The CW has improved by 27% in women 18-34 (1.9/5), 25% in adults 18-34 (1.5/4), 18% in adults 18-49 (1.3/3) and 23% in women 18-49 (1.6/4).

Through four weeks of original episodes, The CW has scored tremendous growth on two key nights of programming, Monday and Tuesday. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have delivered year-to-year increases on Monday of 150% in women 18-34 (3.5/10), 140% in adults 18-34 (2.4/7) 108% in women 18-49 (2.5/6), 89% in adults 18-49 (1.7/4), and 56% in viewers (3.3mil). With original episodes of 90210 and PRIVILEGED, The CW has scored growth on Tuesday night by 55% in women 18-34 (3.1/8), 24% in adults 18-34 (2.1/6), 41% in women 18-49 (2.4/6) and 13% in adults 18-49 (1.7/4) compared to a year ago.

Monday, Sept. 22

Facing increased competition, The CW's sophomore sensation GOSSIP GIRL scored its second best performance ever among its target demos of women 18-34 (3.9/11), adults 18-34 (2.4/7) and women 18-49 (2.5/6). GOSSIP GIRL was second in 8:00 hour in women 18-34 and females 12-34 (3.8/11).

Against competitive premieres, The CW had its second best Monday night ever in women 18-34 (3.5/9). The CW beat Fox and CBS on Monday with women 18-34, and finished just a tenth behind NBC.

Compared to its fourth episode last season (10/10/07), GOSSIP GIRL has improved 39% in women 18-34, 41% in adults 18-34, 25% in women 18-49, 23% in adults 18-49 (1.6/4) and 19% in total viewers (3.4mil)

ONE TREE HILL also continues to outpace last season by double-digit percentages, gaining 33% in women 18-34 (3.2/8), 24% in adults 18-34 (2.1/5), 29% in women 18-49 (2.2/5), 15% in adults 18-49 (1.5/3) and 11% in viewers (3.1mil) versus its 4th telecast a year ago (1/29/08).

Overall, the combination of GOSSIP GIRL and ONE TREE HILL delivered dramatic year-to-year growth on The CW's Monday, improving 150% in women 18-34 (3.5/9), 130% in adults 18-34 (2.3/6), 85% in women 18-49 (2.4/6), 50% in adults 18-49 (1.5/4) and 40% in viewers (3.2mil).

Wednesday, Sept. 24

On a night of premiere week debuts, AMERICA'S NEXT TOP MODEL remained fierce, beating all competition in the network's target demographic of women 18-34 (3.7/11) and ranked second in adults 18-34 (2.5/8) and women 12-34 (3.2/10). Overall, The CW was the Wednesday's #1 network with women 18-34 (2.8/8).

Despite running head-to-head with "Dancing with the Stars," TOP MODEL matched last week's cycle-high ratings in adults 18-34 and adults 18-49, and was the second strongest telecast of the cycle in women 18-34, retaining 97% of last week's cycle high in this demo.





  [september 2008]  
S
M
T
W
T
F
S
 


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)









most recent ratings | view all posts
[12/22/14 - 08:33 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[12/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night Among the Big 4 in All Key Measures Plus Total Viewers
NBC spins the numbers for Sunday, December 21.

[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.