or


[09/30/08 - 01:19 PM]
Against "Traditional" Premiere Week Competition, the CW Posts More Year-To-Year Gains Than Any Other Network
The CW spins the numbers for the week of September 22-28.

[via press release from The CW]

AGAINST "TRADITIONAL" PREMIERE WEEK COMPETITION, THE CW POSTS MORE YEAR-TO-YEAR GAINS THAN ANY OTHER NETWORK

Through 4 Weeks of Originals, The CW Delivers Dramatic Increases on Monday and Tuesday Versus to Last Year

Against Increased Monday Competition, GOSSIP GIRL Delivers Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

TOP MODEL Stays Fierce to Win Time Period with Young Women; Matches Cycle Highs in Key Demos

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network, for the week ending Sept. 28, 2008. Compared to the same week last year, The CW has improved by 27% in women 18-34 (1.9/5), 25% in adults 18-34 (1.5/4), 18% in adults 18-49 (1.3/3) and 23% in women 18-49 (1.6/4).

Through four weeks of original episodes, The CW has scored tremendous growth on two key nights of programming, Monday and Tuesday. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have delivered year-to-year increases on Monday of 150% in women 18-34 (3.5/10), 140% in adults 18-34 (2.4/7) 108% in women 18-49 (2.5/6), 89% in adults 18-49 (1.7/4), and 56% in viewers (3.3mil). With original episodes of 90210 and PRIVILEGED, The CW has scored growth on Tuesday night by 55% in women 18-34 (3.1/8), 24% in adults 18-34 (2.1/6), 41% in women 18-49 (2.4/6) and 13% in adults 18-49 (1.7/4) compared to a year ago.

Monday, Sept. 22

Facing increased competition, The CW's sophomore sensation GOSSIP GIRL scored its second best performance ever among its target demos of women 18-34 (3.9/11), adults 18-34 (2.4/7) and women 18-49 (2.5/6). GOSSIP GIRL was second in 8:00 hour in women 18-34 and females 12-34 (3.8/11).

Against competitive premieres, The CW had its second best Monday night ever in women 18-34 (3.5/9). The CW beat Fox and CBS on Monday with women 18-34, and finished just a tenth behind NBC.

Compared to its fourth episode last season (10/10/07), GOSSIP GIRL has improved 39% in women 18-34, 41% in adults 18-34, 25% in women 18-49, 23% in adults 18-49 (1.6/4) and 19% in total viewers (3.4mil)

ONE TREE HILL also continues to outpace last season by double-digit percentages, gaining 33% in women 18-34 (3.2/8), 24% in adults 18-34 (2.1/5), 29% in women 18-49 (2.2/5), 15% in adults 18-49 (1.5/3) and 11% in viewers (3.1mil) versus its 4th telecast a year ago (1/29/08).

Overall, the combination of GOSSIP GIRL and ONE TREE HILL delivered dramatic year-to-year growth on The CW's Monday, improving 150% in women 18-34 (3.5/9), 130% in adults 18-34 (2.3/6), 85% in women 18-49 (2.4/6), 50% in adults 18-49 (1.5/4) and 40% in viewers (3.2mil).

Wednesday, Sept. 24

On a night of premiere week debuts, AMERICA'S NEXT TOP MODEL remained fierce, beating all competition in the network's target demographic of women 18-34 (3.7/11) and ranked second in adults 18-34 (2.5/8) and women 12-34 (3.2/10). Overall, The CW was the Wednesday's #1 network with women 18-34 (2.8/8).

Despite running head-to-head with "Dancing with the Stars," TOP MODEL matched last week's cycle-high ratings in adults 18-34 and adults 18-49, and was the second strongest telecast of the cycle in women 18-34, retaining 97% of last week's cycle high in this demo.





  [september 2008]  
S
M
T
W
T
F
S
 


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)





most recent ratings | view all posts
[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.