HALLMARK CHANNEL RANKS AGAIN AS TOP 10-RATED NETWORK FOR 3Q AND MONTH OF SEPTEMBER
Hallmark Channel continued to rank in the top 10 for the third quarter of 2008 and the month of September. This marks the 28th consecutive month that the family-friendly network ranked in the Prime Time top 10. Highlights are as follows:
� In Prime Time, Hallmark Channel ranks #9 with a 1.1 HH rating and #8 with a 0.6 P2+ rating.
� The network delivered double-digit growth for W18-49 (138,000), A25-54 (284,000) and A18-49 (202,000) Prime Time deliveries, with +16%, +11% and +10% year-to-year increases, respectively.
� Hallmark Channel delivered its highest-ever 3Q Prime Time delivery, averaging 1.3 million total viewers.
� In Prime Time, Hallmark Channel ranks #10 with a 1.1 HH rating and #9 with a 0.6 among P2+ rating.
� The network delivered its highest-ever September Prime Time deliveries among homes (918,000), W25-54 (204,000) and W18-49 (156,000). W25-54 and W18-49 demos increased +24% and +39% year-to-year, respectively.
� Hallmark Channel also delivered 289,000 A25-54, a +27% increase, and 217,000 A18-49, a +35% increase, year-to-year.
This stellar ratings performance is once again attributed to Hallmark Channel's popular family-friendly programming. In 3Q, the network premiered five new original movies: "A Gunfighter's Pledge" (July 5, 2.3 HH rtg); "Every Second Counts" (July 12, 1.4 HH rtg); "Murder 101: Locked Room Mystery" (Aug. 2, 1.4 HH rtg); "Dear Prudence" (Aug. 23, 1.8 HH rtg); and, "For the Love of Grace" (Aug. 30, 2.2 HH rtg).
In addition, Hallmark Channel is now available in OVER 85 million homes, adding 640,000 new homes month-to-month (Oct. 08 vs. Sept. 08), the largest subscriber increase among all cable networks.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.
Source: Nielsen Media Research, 6/30-9/28/08