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Nick at Nite Lands Second Straight Quarter as Number One with Adults 18-49
Network's Third Quarter Performance Drives Double-Digit Gains, Marks 11
Consecutive Months of Growth
NEW YORK, Oct. 1 -- Nick at Nite, driven by hit family
programming like George Lopez and newcomer Family Matters, scores its
second consecutive quarter as total day's top cable network with Adults
18-49 (NMR: 6/30/08-9/28/08). Nick at Nite soared in third quarter 2008
with high double-digit gains among its A18-49 and total viewer (P2+)
audience, and has delivered 11 consecutive months of double-digit growth
since last year.
-- Nick at Nite is ranked number one with A18-49, for third quarter 2008
(3Q08) in total day, averaging a .6/667,000 and up +20% over last year.
-- With P2+, the network delivered 1.5 million total viewers, up +22%.
-- Nick at Nite ranks as the number-one basic cable network for W18-49 in
total day this quarter (.7/416,000, up +17% over last year).
-- In prime time*, Nick at Nite averaged a .7/1.7 million total viewers
(P2+), up +40% over last year.
-- Family Matters, which joined the network's schedule in 3Q, is Nick
at Nite's number-two program in total day, only behind George
Lopez. Family Matters averaged a .7/775,000 A18-49 at 11 p.m., up 40%
over last year's time period.
-- George Lopez is the network's highest-rated program and has
experienced growth of +40% in rating since launching in September 2007.
George Lopez averaged a .7/768,000 A18-49 at 10 p.m. for the quarter, up
+75% over last year's like time period.
-- Home Improvement remains a growth engine for Nick at Nite, and averages
a .6/654,000 A18-49 in total day for 3Q08. Its ratings have grown +20%
since launching on Nick at Nite in September 2007.
Nick at Nite is Nickelodeon's nighttime programming block that also
features popular hit family comedies including the Emmy Award-winning
series Home Improvement, George Lopez, and Family Matters, as well as The
Fresh Prince of Bel Air and Roseanne. Also coming in 2009 is the hit comedy
Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired
by his real-life childhood experiences
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number-one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
All numbers above are based on Nielsen Media Research and Nick at
Nite's total programming day unless otherwise noted. *Nick at Nite: M-Th
and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (ET/PT). Nick at Nite airs in
prime time from 9 p.m. to 11 p.m. ET/PT in prime on weekdays, 10 p.m. to 11
p.m. ET/PT on weekends.
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