or


[10/07/08 - 12:27 PM]
The CW: The Only Network to Deliver Year-To-Year Gains in Women 18-34
The CW spins the numbers for the week of September 29-October 5.

[via press release from The CW]

THE CW: THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN WOMEN 18-34

The CW's New Season Posts Tremendous Gains Over Last Year; Fueled by Double- and Triple-Digit Growth on Monday and Tuesday

GOSSIP GIRL and ONE TREE HILL Rank Among The Week's Top 10 Shows

GOSSIP GIRL Climbs to Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

90210 Scores Double-Digit Week-to-Week Gains in Key Demos

TOP MODEL Continues to Win Time Period with Young Women

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network in its target demo of women 18-34 (+20%, 1.8/5), for the week ending Oct. 5, 2008.

Through five weeks of original episodes, The CW has scored tremendous year-to-year growth on two key nights of programming, Monday and Tuesday, especially with women 18-34. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have improved The CW's Monday by 157% in women 18-34 (3.6/10) and 90210 and PRIVILEGED have improved Tuesday by 45% in women 18-34 (2.9/8) compared to a year ago.

The CW is off to a hot start to this new season compared to its fall launch a year ago. Focusing on the target demographic of women 18-34, The CW is up 25% in women 18-34 (2.0/6) through five weeks of its new season which began on 9/1/08 compared to the first five weeks of its new season a year ago (9/17/07-10/21/07).

GOSSIP GIRL (4.1/11) and ONE TREE HILL (3.8/9) both ranked among the top 10 shows on broadcast television last week among women 18-34.

Monday, Sept. 29

The CW's sophomore sensation GOSSIP GIRL climbed to its second best ratings ever among women 18-34 (4.1/11), adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5).

With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10). The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 5% in total viewers (3.4mil).

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10).

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10). GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7). GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49.

ONE TREE HILL scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4). ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

Tuesday, Sept. 30

The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 14% in women 18-34 (3.2/9), 13% in adults 18-49 (1.7/5), 10% in women 18-49 and 11% in viewers (3.2mil).

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, persons 12-34 (2.0/7) and women 12-34 (2.8/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.

Wednesday, Oct. 1

Against heavy competition, AMERICA'S NEXT TOP MODEL won the hour among the target demographic of women 18-34 (3.1/9) and females 12-34 (3.1/10), and ranked second in adults 18-34 (2.1/7-tie), persons 12-34 (2.0/7) and women 18-49 (2.8/8-tie). The CW ranked second from 8-10p.m. with women 18-34 (2.4/7) and females 12-34 (2.4/7).





  [october 2008]  
S
M
T
W
T
F
S
   


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)





most recent ratings | view all posts
[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.