or


[10/07/08 - 12:27 PM]
The CW: The Only Network to Deliver Year-To-Year Gains in Women 18-34
The CW spins the numbers for the week of September 29-October 5.

[via press release from The CW]

THE CW: THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN WOMEN 18-34

The CW's New Season Posts Tremendous Gains Over Last Year; Fueled by Double- and Triple-Digit Growth on Monday and Tuesday

GOSSIP GIRL and ONE TREE HILL Rank Among The Week's Top 10 Shows

GOSSIP GIRL Climbs to Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

90210 Scores Double-Digit Week-to-Week Gains in Key Demos

TOP MODEL Continues to Win Time Period with Young Women

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network in its target demo of women 18-34 (+20%, 1.8/5), for the week ending Oct. 5, 2008.

Through five weeks of original episodes, The CW has scored tremendous year-to-year growth on two key nights of programming, Monday and Tuesday, especially with women 18-34. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have improved The CW's Monday by 157% in women 18-34 (3.6/10) and 90210 and PRIVILEGED have improved Tuesday by 45% in women 18-34 (2.9/8) compared to a year ago.

The CW is off to a hot start to this new season compared to its fall launch a year ago. Focusing on the target demographic of women 18-34, The CW is up 25% in women 18-34 (2.0/6) through five weeks of its new season which began on 9/1/08 compared to the first five weeks of its new season a year ago (9/17/07-10/21/07).

GOSSIP GIRL (4.1/11) and ONE TREE HILL (3.8/9) both ranked among the top 10 shows on broadcast television last week among women 18-34.

Monday, Sept. 29

The CW's sophomore sensation GOSSIP GIRL climbed to its second best ratings ever among women 18-34 (4.1/11), adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5).

With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10). The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 5% in total viewers (3.4mil).

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10).

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10). GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7). GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49.

ONE TREE HILL scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4). ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

Tuesday, Sept. 30

The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 14% in women 18-34 (3.2/9), 13% in adults 18-49 (1.7/5), 10% in women 18-49 and 11% in viewers (3.2mil).

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, persons 12-34 (2.0/7) and women 12-34 (2.8/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.

Wednesday, Oct. 1

Against heavy competition, AMERICA'S NEXT TOP MODEL won the hour among the target demographic of women 18-34 (3.1/9) and females 12-34 (3.1/10), and ranked second in adults 18-34 (2.1/7-tie), persons 12-34 (2.0/7) and women 18-49 (2.8/8-tie). The CW ranked second from 8-10p.m. with women 18-34 (2.4/7) and females 12-34 (2.4/7).





  [october 2008]  
S
M
T
W
T
F
S
   


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)









most recent ratings | view all posts
[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:30 AM]
"Celebrity Family Feud" and "BattleBots" Drive ABC to a Sunday Night Victory
ABC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.