Quick Take for Wednesday, October 8, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC Takes Second on Wednesday Among Adults 18-34 and,
For the 2nd Consecutive Week, Wins the Night with Women 18-34
"Pushing Daisies" Grows from its Week-Ago Season Opener with Women 18-34 and Defeats NBC's "Knight Rider" at 8pm in Adults 18-34 and Across Key Women Demos
Surging from its Lead-in, "Private Practice" Ranks No. 1 at 9pm in Adults 18-34
And, for the 2nd Week in a Row, Is Wednesday's No. 1 TV Show in Women 18-34
For the 2nd Consecutive Week, ABC's "Dirty Sexy Money" Leads its NBC Sophomore Drama Competition in the 10pm Hour, "Lipstick Jungle," in Viewers & Young Adults
Wednesday Night (8:00-11:00 p.m.)
ABC took second place to CBS on Wednesday in Adults 18-34 (2.0/6-tie). For the 2nd week in a row, ABC won the night with Women 18-34, holding a 25% advantage over its nearest competition (3.0/8 vs. 2.4/7 � Fox and CW tied).
"Pushing Daisies" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Pushing Daisies" beat NBC's "Knight Rider" in Adults18-34 (1.8/6 vs. 1.7/6). Additionally, "Daisies" continued to lead its NBC drama competition in the hour by wide margins across the Women demos: W18-34 +73% (2.6/8 vs. 1.5/4), W18-49 +32% (2.5/7 vs. 1.9/5) and W25-54 +18% (2.6/7 vs. 2.2/5).
� "Daisies" retained 100% of its Adult 18-34 audience from its week-earlier season premiere and was up week to week in Women 18-34 (2.6/8 vs. 2.5/7) and Men 18-49 (1.4/4 vs. 1.3/4).
"Private Practice" (9:00-10:00 p.m.)
Building on its lead-in and gaining audience during the 9 o'clock hour, opposite competition including CBS' "Criminal Minds," "Private Practice" took second place in Total Viewers (7.3 million) and ranked No. 1 in the time period for the 2nd straight week among Adults 18-34 (+9% - 2.5/7 vs. 2.3/7 � CBS). For the 2nd week in a row, "Private Practice" qualified as Wednesday's No. 1 TV program in Women 18-34 (3.8/10).
"Dirty Sexy Money" (10:00-11:00 p.m.)
In the final hour of the night opposite CBS' veteran drama "C.S.I.: NY," ABC's "Dirty Sexy Money" earned second place in its time period, beating its sophomore drama competition, NBC's "Lipstick Jungle," in both Total Viewers (5.9 million vs. 4.8 million) and Adults 18-49 (2.0/6 vs. 1.9/5).
� "Dirty Sexy Money" increased from its week-ago season premiere with Women 18-34 (2.5/7 vs. 2.4/7).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007.
More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/8/08.