or


[10/10/08 - 01:17 PM]
'Kath & Kim' and 'Saturday Night Live' Help Boost NBC to Its Best Non-Sports Thursday Since March
NBC spins the numbers for Thursday, October 9.

[via press release from NBC]

'KATH & KIM' AND 'SATURDAY NIGHT LIVE' HELP BOOST NBC TO ITS BEST NON-SPORTS THURSDAY SINCE MARCH

'KATH & KIM' BUILDS ON ITS 'EARL' LEAD-IN BY 19 PERCENT IN 18-49 AND 39 PERCENT IN 18-34, WINS ITS TOUGH SLOT IN ADULTS AND MEN 18-34

FIRST OF THREE PRIMETIME 'SNL' THURSDAY SPECIALS REGISTERS THE BIGGEST OVERALL VIEWERSHIP FOR ANY 'SNL' TELECAST SINCE JANUARY 2001, SURGING 47 PERCENT VS. NBC'S 18-49 AVERAGE IN THE SLOT LAST SEASON

'ER' WINS ITS HOUR IN ADULTS 18-49, TOPPING SERIES PREMIERES ON ABC AND CBS

BURBANK, Calif. � October 10, 2008 � NBC's Thursday stalwarts, "My Name is Earl," "The Office" and "ER" joined forces with the new comedy "Kath & Kim" and the first of three Thursday "Saturday Night Live" election specials to propel the network to its highest Thursday rating in 18-49 since last March, excluding sports, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

NBC finished within one rating point of the nightly lead in adults 18-49 and won this highly competitive Thursday in adults and men 18-34, pending updates.

"Saturday Night Live Weekend Update Thursday" began its three-week Thursday run with a 47 percent gain over NBC's time-period averages last season in adults 18-49.

"It's already been a historic season for 'Saturday Night Live,' with its earliest premiere ever and its biggest audiences in 14 years," commented Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios. "And we're thrilled that primetime viewers are now discovering what late-night audiences have known for a long time now -- nobody does political satire like 'Saturday Night Live'."

At 8 p.m. ET last night, "My Name is Earl" (2.7 rating 8 share in 18-49, 7.1 million viewers overall) scored NBC's highest 18-49 rating and overall viewership in this time period so far this season. "Earl" was up 8 percent in 18-49 and 13 percent in total viewers versus its average in this half-hour with 60-minute telecasts this season. Pending updates, "Earl" ranked #2 in the time slot in adults 18-49 and #1 in adults 18-34 (tied) and men 18-34.

At 8:30 p.m. ET, the series premiere of "Kath & Kim" (3.2/9 in adults 18-49, 7.5 million viewers overall) built on its "Earl" lead-in by 19 percent in 18-49 rating and by 5 percent in total viewers. In adults 18-34, "Kath & Kim" built on its lead-in by 39 percent (3.2 vs. 2.3). "Kath & Kim" won its tough time period in adults and men 18-34, topping CBS's "Survivor," ABC's "Ugly Betty" and CW's "Smallville" in those demos, and ranked #2 in adults 18-49, behind only "Survivor."

At 9 p.m. ET, "The Office" (4.6/11 in 18-49, 9.0 million viewers overall) won its extremely competitive half-hour in adults and men 18-34, topping the season premiere of CBS's "CSI," ABC's "Grey's Anatomy" and Fox's baseball telecast in those demos. "The Office" retained 96 percent of its strong season-premiere rating in this half-hour two weeks ago (4.6 vs. 4.8), despite facing strong additional competition last night from the season premiere of "CSI."

At 9:31 p.m. ET, "Saturday Night Live Weekend Update Thursday" (5.0/12 in 18-49, 10.6 million viewers overall) surged 47 percent in 18-49 rating and 40 percent in total viewers versus NBC's averages in this time period last season (3.4 in 18-49 and 7.6 million viewers). With 10.6 million total viewers, this "SNL" special topped every regular "SNL" telecast since January 20, 2001 in overall viewership.

The first of three special Thursday primetime editions of "SNL," last night's telecast, which featured guest appearances by Bill Murray (as town hall debate questioner "William Murray") and Chris Parnell (as moderator Tom Brokaw), built on its strong "Office" lead-in by 9 percent in 18-49 and 18 percent in total viewers. "SNL" won its highly competitive time period among men 18-34.

At 10:01 p.m. ET, "ER" (3.9/10 in 18-49, 9.3 million viewers overall) won its time period in adults 18-49, topping the series premieres of "Eleventh Hour" on CBS and "Life on Mars" on ABC. "ER" sewed up its highest 18-49 rating since November 15, 2007 and its largest overall audience since January 3, 2008

"ER" was up 11 percent in 18-49 rating versus the same night last year, when it did not face series premiere competition.

Preliminary 18-49 averages for Thursday night are: CBS, 4.9/13; ABC, 4.0/10; NBC, 3.9/10; Fox, 2.1/5; CW, 1.5/4. In overall total viewers, October 9 preliminary results are: CBS, 16.0 million; ABC, 11.5 million; NBC, 8.8 million; Fox, 6.5 million; CW, 3.6 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [october 2008]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SMALLVILLE (CW)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.