or


[10/17/08 - 01:21 PM]
ABC Earns Second on Thursday in Total Viewers and Adults 18-49
ABC spins the numbers for Thursday, October 16.

[via press release from ABC]

Quick Take for Thursday, October 16, 2008 (Fast Affiliate Live + Same Day Program Ratings)

ABC Earns Second on Thursday in Total Viewers and Adults 18-49 and Delivers the No. 1 Position on the Evening in Adults 18-34 and Key Women

Beating "C.S.I.," "Grey's" Returns to the No. 1 Position on Thursday in Young Adults

ABC's "Ugly Betty" Beats NBC's Comedies in the 8pm Hour in Viewers and Adults 18-49, While Ranking No. 1 in its Slot for the 4th Week in a Row in Women 18-34

Growing Week to Week, ABC's "Grey's Anatomy" Dominates Thursday's 9pm Hour, Defeating CBS' "C.S.I." by 14% in Adults 18-49 and by 75% in Adults 18-34

ABC's "Life on Mars" Takes Second in the 10 O'clock Hour with Adults 18-34

Thursday Night (8:00-11:00 p.m.) ABC earned second place on Thursday in Total Viewers (10.4 million) and Adults 18-49 (3.7/10). The Network ranked No. 1 on the evening among Adults 18-34 (3.3/10) and key Women: W18-49 (5.4/13) and W18-34 (5.0/14). In fact it was the Net's 4th week in a row to lead the night with Women 18-34.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place at 9:00 p.m. in Total Viewers (8.2 million) and Adults 18-49 (2.6/8), outdrawing NBC's comedies by almost 2 million viewers ("My Name is Earl"/"Kath & Kim" = 6.3 million & 2.5/7 in AD18-49). Defeating its nearest competition in the hour by 33% in Women 18-34 (3.6/11 vs. 2.7/8 � CBS' "Survivor: Gabon"), "Betty" held the No. 1 position in its time period for the 4th consecutive week among young women.

� Hitting its highest ratings since its premiere 3 weeks ago, "Betty" was up week to week in Adults 25-54 (3.2/8 vs. 3.1/8) and Women 25-54 (4.6/11 vs. 4.5/11).

"Grey's Anatomy" (9:00-10:00 p.m.)

Growing week to week and re-emerging as Thursday's No. 1 TV program in Adults 18-49, ABC's "Grey's Anatomy" (5.8/14) defeated CBS' "C.S.I." in the 9 o'clock hour by 14% in the key young adult sales demo (5.1/13) and NBC's "Office"/"SNL Weekend Update" combo by 41% (4.1/10). The ABC medical drama also dominated the hour by 30% in Adults 18-34 over second-place NBC (5.6/13 vs. 4.3/12). "Grey's" topped third-place "C.S.I." by 75% in Adults 18-34 (5.6/13 vs. 3.2/9).

� In addition to registering as Thursday's top show in Adults 18-49, "Grey's" was also the evening's No. 1 television program with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

� "Grey's" was up week to week by 4% in Adults 18-49 (5.8/14 vs. 5.6/13) and by 6% in Adults 18-49 (5.6/16 vs. 5.3/14).

"Life on Mars" (10:00-11:00 p.m.)

ABC's freshman drama, "Life on Mars," took second place during the 10 o'clock hour among Adults 18-34 (2.1/6) and Women 18-34 (2.9/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Ratings), 10/16/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)









most recent ratings | view all posts
[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."