or


[10/24/08 - 10:54 AM]
ABC Earns Second on Thursday in Adults 18-49 and Delivers the No. 1 Position on the Evening in Adults 18-34 and Women 18-34
ABC spins the numbers for Thursday, October 23.

[via press release from ABC]

Quick Take for Thursday, October 23, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second on Thursday in Adults 18-49 and Delivers the No. 1 Position on the Evening in Adults 18-34 and Women 18-34

ABC's "Ugly Betty" Delivers its Best Numbers in Viewers and Adults 18-49 Since its Premiere, While Ranking No. 1 at 8pm for the 5th Straight Week in Women 18-34

"Betty" Builds from the Prior Week Among Adults 18-49 for the 3rd Week in a Row

ABC's "Grey's Anatomy" Stands as Thursday's No. 1 Program Among Adults 18-34 and Across All Key Women Demos for the Second Week Running

"Grey's" Wins at 9pm in Adults 18-34, Beating NBC by 20% and CBS by 61%

ABC's "Life on Mars" Posts Increases Over its Week-Ago Premiere and Beats CBS' "Eleventh Hour" Among Adults 18-34 and Key Women

Thursday Night (8:00-11:00 p.m.)

Opposite Game 2 of Fox's "2008 World Series," ABC earned second on Thursday among Adults 18-49 (3.5/9). The Network won the evening among Adults 18-34 (3.2/9) and Women 18-34 (4.9/13), taking the top position on the night with Women 18-34 in all 5 Thursdays this season.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" delivered a best since premiere performance in both Total Viewers (8.7 million) and Adults 18-49 (2.8/8). In fact, it was the 3rd straight week for "Ugly Betty" to post week-to-week increases in the key adult sales demo. Additionally, the program registered season highs among Teens 12-17 (1.4/5) and Kids 2-11 (1.2/4). The program towered over NBC's comedies by a season best 3.0 million viewers and by 22% in Adults 18-49 ("My Name is Earl"/"Kath & Kim" = 5.7 million & 2.3/6 in AD18-49). Besting its nearest competition in the hour by 19% in Women 18-34 (3.8/11 vs. 3.2/9 � CBS' "Survivor: Gabon"), "Betty" ranked No. 1 at 8 p.m. for the 5th straight week among young women.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" took second in the 9 o'clock hour in Total Viewers (14.2 million) and Adults 18-49 (5.3/13). The ABC medical drama led the hour by 20% in Adults 18-34 over second-place NBC (5.3/14 vs. 4.4/11). "Grey's" outperformed third-place "C.S.I." by 61% in Adults 18-34 (5.3/14 vs. 3.3/9).

Please Note: In one of the most competitive time periods on television, with Game 2 of the World Series in the competitive mix this week, it's likely there was an even higher than normal amount of DVR recording occurring in the Thursday's 9 o'clock hour this week. ABC's "Grey's Anatomy" will be a definite beneficiary once all the DVR playback is counted in the Live + 7 Day numbers, as the ABC medical drama is TV's most-recorded and played-back show. This season "Grey's Anatomy" is the biggest actual gainer from the originally-reported numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), surging by +2.7 million viewers and gaining an additional +1.3 Adult 18-49 rating points (+18%).

� For the second straight week, "Grey's" was the evening's No. 1 television program with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

"Life on Mars" (10:00-11:00 p.m.)

ABC's freshman drama, "Life on Mars," beat CBS' freshman drama, "Eleventh Hour," among Adults 18-34 (2.0/6 vs. 1.9/6) and Women 18-34 (3.0/8 vs. 2.4/6).

� "Life on Mars" built on its week-ago series premiere in Adults 18-34 (2.0/6 vs. 1.9/6), Women 18-34 (3.0/8 vs. 2.6/7) and Women 18-49 (3.5/9 vs. 3.3/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/23/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.

[06/13/17 - 08:28 AM]
Monday's Broadcast Ratings: NBA Finals Close Out on Top for ABC
The Alphabet's coverage of Game 5 is up 25% from a year ago among adults 18-49.

[06/13/17 - 07:13 AM]
NBA Finals on ABC: Highest-Rated Game 5 Since 1998: 16.0 Metered Market Rating
ESPN spins the numbers for Monday, June 12.