or


[10/27/08 - 11:14 AM]
ABC Is Sunday's Top Non-Sports Net in Viewers & Young Adults
ABC spins the numbers for Sunday, October 26.

[via press release from ABC]

Quick Take for Sunday, October 26, 2008 (Fast Affiliate Live + Same Day Ratings)

Growing Week to Week, Opposite Fox with an NFL Overrun Leading into the World Series, ABC is Sunday's Top Non-Sports Net in Viewers & Young Adults

For the 5th Straight Week, ABC's "Desperate Housewives" is Sunday's No. 1 Show In Adults 18-49 and the Most-Watched Show Overall for the 4th Time in 5 Telecasts

Opposite Fox's Big NFL Overrun at 7pm, ABC's "America's Funniest Home Videos" Scores Best-Since-Premiere Numbers in Total Viewers and Adults 18-49

The No. 1 Entertainment Program at 8pm in Viewers and Adults 18-49, ABC's "Extreme Makeover: Home Edition" Attracts its Biggest Audience in 7 Months

Increasing its Overall Audience Week to Week, "Desperate Housewives" Defeats Fox's World Series Coverage in the 9 O'clock Hour in Viewers and Young Adults

Winning the 10pm Hour Across All Key Women for the 5th Week in a Row, "Brothers & Sisters" Dominates its Drama Competition in the Slot in Viewers and Young Adults

Sunday Primetime (7:00-11:00 p.m.)

Competing against Fox, with its big NFL primetime overrun (Giants-Steelers) leading into Game 4 of the 2008 World Series, ABC was the top non-sports network on Sunday in Total Viewers (11.6 million) and Adults 18-49 (3.9/10). For the 5th week in a row, ABC qualified as the No. 1 television network overall on Sunday night all key Women demos: W18-34 (4.1/11), W18-49 (5.2/13) and W25-54 (6.0/14).

� Opposite the World Series Game 4, ABC turned in its strongest Sunday in 3 weeks among viewers and young adults � since 10/3/08.

� For the 5th week running, ABC's "Desperate Housewives" qualified as Sunday Night's No. 1 TV program among Adults 18-49. In addition, the program was the most-watched show overall on the night for the 4th time in 5 weeks.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" was the top non-sports choice in the 7 o'clock hour among Adults 18-49 (2.4/7), outdelivering CBS' "60 Minutes" by 9% (2.2/6).

� Airing against Fox's NFL overrun, the venerable ABC video clip show improved its performance over the prior week by 9% in viewers (8.5 million vs. 7.8 million) and by 20% among young adults (2.4/7 vs. 2.0/6), posting best-since-season-premiere numbers on both counts. In addition, "AVF" tallied season-high ratings across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging from its lead-in against the World Series, "Extreme Makeover: Home Edition" represented the top entertainment program in the 8 o'clock hour with Total Viewers (12.2 million) and Adults 18-49 (3.9/10). The show ranked No. 1 its time slot in each of the key Women demos (W18-34/W18-49/W25-54), while also registering as the night's highest-rated broadcast program with Teens 12-17 and Kids 2-11.

� Hitting season highs in Total Viewers and Adults 18-49 (tie), "Home Edition" attracted its largest audience in 7 months � since 3/30/08.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday evening's No. 1 TV program, ABC's "Desperate Housewives" dominated its 9 o'clock time period in Total Viewers (15.6 million) and Adults 18-49 (5.7/13). In the hour, "Housewives" topped Fox's World Series coverage by solid margins (14.2 million and 4.8/11) and towered over its CBS drama competition, "Cold Case" (12.0 million and 2.7/6).

� Despite facing World Series competition, "Housewives" increased its overall audience week to week, while retaining 100% of its Adult 18-49 audience (15.5 million and 5.7/13 on 10/19/08). The ABC series was also up week to week with Adults 25-54 (6.7/14 vs. 6.5/14).

"Brothers & Sisters" (10:00-11:00 p.m.)

For the 5th consecutive week, ABC's "Brothers & Sisters" won Sunday's 10 o'clock hour across each of the key Women demographics: W18-34 (4.1/11), W18-49 (5.2/12) and W25-54 (5.9/13). The top non-sports show in the slot, "Brothers & Sisters" defeated its drama competition in the hour, CBS' "The Unit," by wide margins: +1.0 million viewers (10.1 million vs. 9.1 million) and +40% in Adults 18-49 (3.5/9 vs. 2.5/6).

� "Brothers & Sisters was up from the prior week in both Total Viewers (10.1 million vs. 9.8 million) and Adults 18-49 (3.5/9 vs. 3.4/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/26/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· UNIT, THE (CBS)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.