"GOSSIP GIRL" BUILDS WEEK-TO-WEEK AS THE CW AGAIN FINISHES AS MONDAY'S #1 NETWORK WITH YOUNG WOMEN
GOSSIP GIRL Gains Over Last Week in All Key Demos
GOSSIP GIRL and ONE TREE HILL Finish First in their Time Periods
with Young Women
GOSSIP GIRL and ONE TREE HILL Combine To Give The CW
Dramatic Year-to-Year Gains on Monday
October 28, 2008 (Burbank, CA) - As sophomore sensation GOSSIP GIRL gained momentum, The CW continued its hold on Monday night, once again finishing as the night's #1 network in women 18-34 (3.6/9) and females 12-34 (3.3/9), according to preliminary live plus same day Nielsen ratings for Monday, Oct. 27, 2008.
GOSSIP GIRL improved week-to-week by 13% in women 18-34 (3.4/9), 5% in adults 18-34 (2.2/6), 20% in women 18-49 (2.4/6) and 7% in adults 18-49 (1.5/4)
GOSSIP GIRL ranked first in the 8:00p.m. hour with women 18-34 (3.4/9-tie), females 12-34 (3.2/9). GOSSIP GIRL tied for second in adults 18-34 (2.2/6).
ONE TREE HILL was first from 9:00-10:00pm with females 12-34 (3.4/9-tie) and ranked second among women 18-34 (3.7/9), behind NBC. ONE TREE HILL beat ABC and CBS in the time period in adults 18-34 (2.5/6).
GOSSIP GIRL and ONE TREE HILL have dramatically improved The CW's Monday, posting year-to-year gains on Monday by 130% in adults 18-34 (2.3/6), 157% in women 18-34 (3.6/9), 60% in adults 18-49 (1.6/4), 85% in women 18-49 (2.4/6) and 34% in viewers (3.1mil).