"GOSSIP GIRL" GROWS AS THE CW WINS MONDAY
WITH YOUNG WOMEN FOR 8TH TIME THIS SEASON
For the 8th Week This Season, The CW is Monday's #1 Network with Young Women
GOSSIP GIRL Builds Week-to-Week; Wins the Hour with Target Women Demos
GOSSIP GIRL and ONE TREE HILL Drive The CW to Its Third Best Monday EVER
November 4, 2008 (Burbank, CA) - With the strong combination of GOSSIP GIRL and ONE TREE HILL, The CW finished as Monday's #1 network with women 18-34 (3.8/9) and females 12-34 (3.5/9) for the 8th time this season, according to preliminary live plus same day Nielsen ratings for Monday, Nov. 3, 2008. This marks The CW's third best Monday of the season, and third best ever with young women.
GOSSIP GIRL scored its best ratings in more than a month among women 18-34 (3.9/10) and women 18-49 (2.5/6), best since 9/29/08. GOSSIP GIRL won the 8:00-9:00p.m. hour among women 18-34 and females 12-34 (3.6/10), and ranked second in adults 18-34 (2.4/6-tie).
GOSSIP GIRL improved over last week by 11% in women 18-34 and 9% in adults 18-34. GOSSIP GIRL remains well ahead of season one, gaining over its year-ago performance by 44% in women 18-34 and 33% in adults 18-34.
ONE TREE HILL continues to have an impressively strong sixth season, building over season five by double-digits in all key demos. Versus the comparable episode a year ago, ONE TREE HILL improved by 19% in women 18-34 (3.7/9), 14% in adults 18-34 (2.4/6), 14% in women 18-49 (2.4/5) and 14% in adults 18-49 (1.6/4). ONE TREE HILL finished second in its time period in women 18-34 (3.7/9), adults 18-34 (2.4/6-tie) and females 12-34 (3.4/9).
GOSSIP GIRL and ONE TREE HILL remain the perfect dramatic pairing, with ONE TREE HILL retaining 100% of its GOSSIP GIRL lead-in among adults 18-34 and women 18-34, and holding 95% or more of its GOSSIP GIRL lead-in in viewers, adults 18-49 and women 18-49.
GOSSIP GIRL and ONE TREE HILL have dramatically improved The CW's Monday, posting year-to-year gains on Monday by 140% in adults 18-34 (2.4/6), 192% in women 18-34 (3.8/9), 78% in adults 18-49 (1.6/4), 92% in women 18-49 (2.5/6) and 46% in viewers (3.1mil).