[11/11/08 - 11:22 AM]
ABC Wins the Week in Adults 18-49, Claiming TV's Top 2 Scripted Shows
ABC spins the numbers for the week of November 3-9.

[via press release from ABC]

Primetime Ratings Report For the week of November 3, 2008 (Based on National Live + Same Day Program Ratings)

ABC Wins the Week in Adults 18-49, Claiming TV's Top 2 Scripted Shows

Improving its Numbers for the 3rd Consecutive Weekly Frame, ABC Marks Best-Since-Premiere-Week Results in Viewers and Adults 18-49

Season to Date, ABC Stands as the No. 1 Network Among Adults 18-49 in Both the National Program Ratings and Commercial (C3) Ratings, Claiming The Top 2 TV Shows with "Grey's Anatomy" and "Desperate Housewives"

ABC's "DWTS" is Monday's Most-Watched TV Program for the 7th Straight Week

TV's Second- Most-Watched Sitcom this Season, "Samantha Who?" Oudraws its CBS Comedy Competition in its Time Slot, "Worst Week," for the 3rd Consecutive Telecast

ABC News Tops Election Night, Registering its First Election Night Victory in 12 Years

On a Special Wednesday Airing, "Dancing with the Stars Results" Wins its Time Slot In Viewers and Adults 18-49, Qualifying as Wednesday's Most-Watched TV Program

"Private Practice" Draws its Largest Audience of the Season and Posts a Best-Since-Premiere Performance Among Adults 18-49

Up Week to Week in Viewers and Young Adults, ABC's "Dirty Sexy Money" Beats NBC's "Law & Order" Season Premiere in Wednesday's 10pm Hour in Adults 18-34

Drawing its Biggest Audience in 6 Weeks and its Top Teen Number in Over 1-1/2 Years, "Ugly Betty" Wins its Time Slot in Women 18-34 for the 7th Consecutive Week

Growing for the 2nd Straight Week, ABC's "Grey's Anatomy" Posts Best-Since-Premiere Results and Is Once Again Thursday's No. 1 TV Show in Adults 18-49

ABC's "Life on Mars" Garners Best-Since-Debut Numbers for the 2nd Straight Week

"Supernanny" Hits Season Highs, Marking ABC's Best Results in the Slot in 5 Months

For the 3rd Week in a Row, ABC Wins the Evening with "Saturday Night Football"

Growing Week to Week in All Key Adults, "Housewives" Garners its Strongest Young Adult Numbers in 4 Weeks and Delivers a Best-Since-Premiere Rating in Adults 25-54

Posting its Best Viewer and Young Adult Results in 5 Weeks, "Brothers & Sisters" Defeats its Sunday 10pm Drama Competition on CBS by 28% Among Adults 18-49

WEEK No. 7:

During the week of November 3, 2008, ABC took first place among Adults 18-49 (3.2/8), tied in rating with an NFL-boosted NBC ("Sunday Night Football" � Giants vs. Eagles) but leading in actual numbers of viewers in the key young adult sales demo (4.27 million vs. 4.24 million). The Net also delivered the No. 1 position for the week in Adults 25-54 (3.9/9 � tied w/CBS). For the 7th week in a row this season, ABC registered as the No. 1 network among Women 18-34 (3.2/9) and Women 18-49 (4.1/10).

� Improving its results for the 3rd straight weekly frame in Total Viewers (10.4 million) and Adults 18-49 (3.2/8), ABC turned in its strongest numbers in 6 weeks on both Nielsen measures � best since season-premiere week (w/o 9/22/08).

� Season to date based on all programming, ABC ranks No. 1 among Adults 18-49 in Nielsen's Most Current program averages (3.3/9 - tied in rating with CBS, but leading in actual numbers of viewers = 4.33 million vs. 4.32 million), outpacing both NBC and Fox by 10% in rating (3.0/8). ABC is also the No. 1 network this season in the industry's Sales currency of C3 Adult 18-49 Ratings (Commercial Ratings + 3 Days of Playback), based on all programming: ABC � No. 1 (2.83 rating), CBS � No. 2 (2.80 rating), Fox � No. 3 (2.69 rating) and NBC � No. 4 (2.55 rating). Excluding sports, to get at each network's core schedule this season, ABC holds advantages over second-place CBS of +6% in the Most Current Program averages (3.4/9 vs. 3.2/9) and +5% in the C3 Commercial averages (2.97 rating vs. 2.84 rating). Additionally, ABC claims the Top 2 highest-rated TV shows for the season in both Nielsen metrics, with "Grey's Anatomy" and "Desperate Housewives," respectively.

Rankings: ABC aired 3 of the week's Top 10 TV programs among Adults 18-49, including the Top 2 scripted series with "Grey's Anatomy" and "Desperate Housewives": "Grey's Anatomy" � No. 2, "Desperate Housewives" � No. 3 and "Vote 2008 � 9:00PM - 11/4/08" � No. 9. The Network claimed 4 of the Top 7 most-watched television shows overall for the week: "Dancing with the Stars" � No. 4, "Desperate Housewives" � No. 5, "DWTS Results" � No. 6 and "Grey's Anatomy" � No. 7. In addition, "Grey's Anatomy" stood as the week's No. 1 TV show in Adults 18-34, and between "Grey's" and "Housewives" ABC delivered the Top 2 TV programs for the week across all key Women demographics (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC was the most-watched broadcast network (12.4 million), outdelivering NBC by 3% (12.0 million), CBS by 14% (10.9 million) and Fox by 138% (5.2 million).

"Dancing with the Stars" (8:00-9:32 p.m.)

Monday's most-watched program for the 7th week in a row, ABC's "Dancing with the Stars" also won its time period in Total Viewers (17.1 million), Women 18-49 (5.5/13) and Adults 25-54 (5.1/11) for the 7th straight week.

"Samantha Who?" (9:32-10:02 p.m.)

Television's second-most watched comedy of the season, ABC's "Samantha Who?" outdrew its comedy competition in the time slot, CBS' "Worst Week," by 5% (8.7 million vs. 8.3 million). For the 3rd time in 3 head-to-head telecasts, the ABC comedy outperformed CBS' "Worst Week" across all key women demographics: Women 18-34 (2.5/6 vs. 2.0/5), Women 18-49 (3.7/8 vs. 3.0/7) and Women 25-54 (4.5/9 vs. 3.8/8).


ABC News - Vote 2008 (8:00-11:00 p.m.)

With ABC News' "Vote 2008," ABC ranked No. 1 in prime on election night in Total Viewers (13.2 million), beating second-place CNN by 7% (12.3 million), third-place NBC by 9% (12.1 million) and fourth-place CBS by 78% (7.4 million). Anchored by Charles Gibson, Diane Sawyer and George Stephanopoulos, "Vote 2008" also held the top spot in the key Adults 25-54 news demo (5.0/10), beating runners-up NBC and CNN by 6% (4.7/10 - tied) and CBS by 85% (2.7/6). ABC News' primetime win in Total Viewers represents the Net's first election night victory since the 1996 election. NBC won in 2000 and 2004.

� Compared to the 2004 election, ABC News was up by 1.1 million (13.2 million vs. 12.1 million), by 10% in Adults 18-49 (4.5/10 vs. 4.1/9) and by 4% in Adults 25-54 (5.0/10 vs. 4.8/10).

� ABCNEWS.com set a new record traffic high on election day, with audience numbers exploding almost 50% higher than the previous record. The night's traffic also surpassed its previous record set on a key political evening -- Super Tuesday, in page views by more than 131%. The site's election day traffic marked a remarkable increase of more than 150% over the average daily traffic during the past 30 weekdays.

� ABCNEWS.com's mobile WAP numbers were equally impressive, garnering an increase of 404% in page views and an increase of 1,576% in uniques over average daily numbers.


Growing week to week for the 2nd week in a row, ABC was up over the previous week by 3.6 million viewers (10.5 million vs. 6.9 million) and by 17% in Adults 18-49 (2.8/7 vs. 2.4/6), logging the Net's largest audience on the night in nearly 1 year � since 11/28/07. ABC ranked No. 1 on the night among Women 18-34 (3.2/9) and Women 18-49 (4.1/10).

"Dancing with the Stars Results" (8:00-9:02 p.m.)

Standing as the night's most-watched program, a special Wednesday airing of ABC's "Dancing with the Stars Results" ranked No. 1 at 8:00 p.m. in Total Viewers (15.9 million) and Adults 18-49 (3.3/9-tied). "DWTS Results" also led its time period among Women 18-49 (4.4/11) and Adults 25-54 (4.4/11). Actress and entrepreneur Susan Lucci was the seventh dancer to leave the competition this season.

"Private Practice" (9:02-10:02 p.m.)

ABC's "Private Practice" attracted its largest audience (9.2 million) of the season, while posting a best-since-premiere performance in Adults 18-49 (3.2/8). The medical drama built on its lead-in and ranked as Wednesday's top program among Adults 18-34 (2.9/8), Women 18-34 (4.6/12) and Women 18-49 (4.8/11). "Private Practice" has stood as Wednesday's No. 1 program among Women 18-34 in all 5 of its telecasts this season.

"Dirty Sexy Money" (10:02-11:00 p.m.)

During the final hour of the evening, ABC's "Dirty Sexy Money" outperformed the season premiere of NBC's "Law & Order" among Adults 18-34 (1.6/5 vs. 1.4/4), Women 18-34 (2.2/6 vs. 1.5/4) and Women 18-49 (2.8/7 vs. 2.4/6).

� "Dirty Sexy Money" was up from the prior week in Total Viewers (6.2 million vs. 6.1 million), Women 18-34 (2.2/6 vs. 2.1/6) and Women 18-49 (2.8/7 vs. 2.7/7).


ABC took second on Thursday in Total Viewers (11.2 million) and finished in a virtual tie for No. 1 in Adults 18-49 with CBS, pacing within one-tenth of a rating point and tied in audience share (3.9/10 vs. 4.0/10). The Network won the night for the 3rd time in 4 weeks among Adults 18-34 (3.5/10). In addition, ABC tallied its 7th straight week this season as Thursday's No. 1 network among Women 18-34, towering over its nearest competitor by 46% (5.1/14 vs. 3.5/9 - NBC).

� ABC's Thursday results were up week to week by nearly 1 million viewers and by 8% in Adults 18-49 (10/30/08 = 10.7 million and 3.6/10), representing its best performance on the night in 4 weeks � since 10/9/08. The Net posted best-since-season-premiere ratings on the evening in Adults 18-34 and Women 18-34 � since 9/25/08.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" held second place in the 8 o'clock hour in Total Viewers (8.9 million) and Adults 18-49 (2.7/7), defeating NBC's comedies in the time period for the 4th week in a row on both counts ("My Name is Earl"/"Kath & Kim" = 6.2 million & 2.5/7 in AD18-49). "Betty" dominated the hour with Women 18-34, beating CBS' "Survivor" by 37% (3.7/10 vs. 2.7/8). The ABC series marked its 7th consecutive week this season as the highest-rated show in its hour with Women 18-34.

� Increasing week to week in viewers and young adults (10/30/08 = 8.6 million and 2.6/7), "Ugly Betty" attracted its biggest audience in 6 weeks � best since its season opener on 9/25/08. "Betty" posted its highest-rated telecast among Teens 12-17 (2.1/7) in well over 1-1/2 years � since 2/8/07.

"Grey's Anatomy" (9:00-10:01 p.m.)

For the 2nd week in a row and the 3rd time in the last 4 weeks, ABC's "Grey's Anatomy" finished out as Thursday's No. 1 TV program in Adults 18-49 (6.0/14). The ABC medical drama beat out its drama competition in the 9 o'clock hour, CBS' "C.S.I.," by 18% in Adults 18-49 (6.0/14 vs. 5.1/12) and by 100% in Adults 18-34 (6.0/15 vs. 3.0/8). "Grey's" also registered as the night's No. 1 show with Adults 18-34 for the 3rd time in 4 weeks.

� Growing its numbers for the 2nd week in a row, "Grey's" marked best-since-season-premiere results in Total Viewers (15.7 million) and across the each of the key Adult demos (AD18-34/AD18-49/AD25-54).

"Life on Mars" (10:01-11:00 p.m.)

ABC's "Life on Mars" beat out its CBS freshman drama competition in the 10:00 p.m. hour, "Eleventh Hour," for the 3rd week in a row among Adults 18-34 (2.1/6 vs. 2.0/6) and Women 18-34 (2.8/8 vs. 2.3/6). Also in the hour, the new ABC drama drew a larger overall audience than NBC's veteran drama "ER" (8.7 million vs. 8.6 million).

� Up for the 2nd straight week in Total Viewers and Adults 18-49, "Life on Mars" scored its strongest performance since its series debut 4 weeks ago � since 10/9/08.


ABC earned a solid second place on Friday with its strongest numbers on the night in both Total Viewers (6.1 million) and Adults 18-49 (1.9/6-tied) since season premiere Friday 6 weeks ago - 9/26/08.

"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" matched its best performance in its new time period in Adults 18-49 (1.7/6), beating its unscripted competition in the hour in the key young adult demo, NBC's "Deal or No Deal" (1.1/4) and Fox's "Are You Smarter than a 5th Grader?" (1.6/5).

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in, "Supernanny" hit season highs in Total Viewers (5.4 million) and Adults 18-49 (1.9/6). In fact, "Supernanny" posted the Net's highest numbers in the hour in both measures in over 5 months - since 5/16/08.

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20," featuring David Muir's report on the abduction and murder of three-year-old Riley Fox, turned in the newsmagazines strongest performance of the season in Total Viewers (8.2 million), Adults 18-49 (2.2/7) and Adults 25-54 (2.8/8). In fact, the ABC newsmagazine attracted its largest audience in over 8 months and equaled its best Adults 18-49 and Adults 25-54 ratings in over 7 months - since 2/22/08 and 3/21/08, respectively.


"Saturday Night Football: Oklahoma State at Texas/ California at USC" (8:00-11:00 p.m.)

ABC's "Saturday Night Football," featuring Oklahoma State at Texas/ California at USC, took the Net to the top spot for the 3rd consecutive week in Total Viewers (8.5 million) and across each of the key adult demographics [Adults 18-34 (2.3/8), Adults 18-49 (2.8/9) and Adults 25-54 (3.3/9)].

"Saturday Night Football" stood as the night's No. 1 TV program in both Total Viewers (8.5 million) and Adults 18-49 (2.8/9) for the 3rd week running.


Opposite a big NFL game on NBC's "Sunday Night Football" (Giants-Eagles) and CBS with another huge primetime NFL overrun that went into the final seconds of the contest (Chargers-Chiefs), ABC ranked a dominant No. 1 on Sunday across the key Women demos: W18-34 (3.9/10), W18-49 (4.9/12) and W25-54 (5.8/13). It was ABC's 7th straight Sunday at No. 1 in Women 18-49. The Network beat Fox on the night, with its "animation domination" programming, by 23% among Adults 18-49 (3.8/9 vs. 3.1/8).

� For the 7th straight week this season, ABC's "Desperate Housewives" qualified as Sunday's most-watched entertainment program, while logging its 6th time in 7 weeks as the top entertainment series in Adults 18-49.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging from its lead-in, "Extreme Makeover: Home Edition" outdrew its entertainment competition the time period on Fox ("The Simpsons"/"King of the Hill") by 3.4 million viewers (10.8 million vs. 7.4 million). Overcoming NBC's football game and CBS's NFL inflated programming ("60 Minutes"/"Amazing Race"), "Home Edition" delivered the No. 1 position in its time period with all key Women: W18-34 (3.4/9), W18-49 (4.4/10) and W25-54 (5.3/12).

"Desperate Housewives" (9:00-10:01 p.m.)

ABC's "Desperate Housewives" was the definitive entertainment choice in its 9 o'clock time slot in Total Viewers (15.9 million) and Adults 18-49 (5.9/13), overshadowing CBS' "Amazing Race"/ "Cold Case" combo (11.8 million & 3.1/7) and Fox's animated comedies ("Family Guy"/"American Dad" � 7.6 million & 3.8/8).

� "Desperate Housewives" was up across each of the key Adult demographics week to week, marking its highest numbers in 4 weeks with Adult 18-34 (4.8/12) Adult 18-49 (5.9/13) and posting a best-since-premiere Adult 25-54 number (7.0/14) � since 10/12/08 and 9/28/08, respectively.

"Brothers & Sisters" (10:01-11:00 p.m.)

Competing against NBC's "Sunday Night Football," ABC's "Brothers & Sisters" ranked No. 1 during Sunday's 10 o'clock hour across all key Women, marking its 7th straight week to take first place among key Women 18-49 (5.3/13) and Women 25-54 (6.1/14). Once again the No. 1 non-sports show in the slot among young adults, "Brothers & Sisters" defeated its CBS drama competition in the hour ("Cold Case"/"The Unit") by 28% in Adults 18-49 (3.7/9 vs. 2.9/7).

� Up week to week in Total Viewers (+6% - 10.1 million vs. 9.6 million) and Adults 18-49 (+9% - 3.7/9 vs. 3.4/9), "Brothers & Sisters" turned in its strongest numbers on both counts in 5 weeks � since 10/5/08.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 11/3/08, unless stated otherwise. Season to date, Most Current = 9/22-11/9/08 and C3 Ratings = 9/22-10/26/08.

  [november 2008]  

· 20/20 (ABC)
· ER (NBC)

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