or


[11/24/08 - 10:39 AM]
ABC's "2008 American Music Awards" Rank No. 1 in Viewers and Among Key Demos
ABC spins the numbers for Sunday, November 23.

[via press release from ABC]

Fast Facts for Sunday, November 23, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite Stiff Competition from NBC's NFL Game and Fox's "24 Redemption" Movie, ABC's "2008 American Music Awards" Rank No. 1 in Viewers and Among Key Demos

"AMAs" Grow Year to Year by 3% in Total Viewers, by 6% in Adults 18-49 And by 18% in Adults 18-34, Posting its Strongest Performance in 4 Years

Jimmy Kimmel-Hosted Music Awards Telecast Spikes 31% Over Last Year with Hard-to-Reach Men 18-34, Posting its 2nd-Highest Number in its Last 6 Telecasts

Excluding the "Oscars," "AMAs" Generate ABC's Highest Adult 18-34 Number in The Time Slot in Over 1 Year and its Top Teen 12-17 Number in Well Over 2 Years

"2008 American Music Awards" (8:00-11:00 p.m.)

Opposite stiff competition on the evening, including NBC's "Sunday Night Football" (Colts-Chargers) and an NFL prime overrun-boosted (Redskins-Seahawks) Fox with the premiere of the "24 Redemption" movie, ABC's telecast of the "2008 American Music Awards" ranked No. 1 in Nielsen's preliminary time-period based "Fast Affiliate Ratings" among Total Viewers (12.2 million) and Adults 18-49 (5.1/12). "AMAs" dominated its 3-hour time period in other key Adult, Women and Teen demographics, beating its nearest competitors by wide margins: Adults 18-34 +18% (4.7/12 vs. 4.0/11 � NBC), Women 18-34 +110% (6.1/16 vs. 2.9/8 � NBC), Women 18-49 +85% (6.3/15 vs. 3.4/8 � Fox), Women 25-54 +50% (6.3/14 vs. 4.2/9 � Fox) and Teens 12-17 +81% (4.0/12 vs. 2.2/7 � Fox). In fact it was the evening's No. 1 TV show in Adults 18-34, all key Women and Teens.

� Growing year to year by 3% in Total Viewers (12.2 million vs. 11.8 million), by 6% in Adults 18-49 (5.1/12 vs. 4.8/12) and by 18% in Adults 18-34 (4.7/12 vs.4.0/11), the "American Music Awards" attracted its largest audience and top young adult numbers in 4 years � best since the 2004 telecast. Despite facing Fox's "24 Redemption" and the NFL, the biggest year-to-year gain for the "AMAs" came among hard-to-reach Men 18-34, as the Jimmy Kimmel-hosted show jumped by 31% over last year (3.4/9 vs. 2.6/7). In fact it was the "AMA's" second-highest Men 18-34 rating in the last 6 telecasts � second-highest since the 1/13/03 broadcast.

� Excluding the "Academy Awards" telecasts, the "AMAs" generated ABC's highest Adult 18-34 number in the Sunday 8:00-11:00 p.m. time period in more than 1 year and matched its best rating since March 2007 � since 10/28/07 and 3/4/07, respectively. The music-awards show gave the Net its highest non-"Oscar" Teen 12-17 rating in the 3-hour time period in well over 2 years � since 9/24/06.

� With musical acts including Miley Cyrus and Jonas Brothers, ABC's "2008 AMAs" topped CBS' "2008 Grammy Awards" by 5% in Teens 12-17 (4.0/12 vs. 3.8/12) and by 11% in Kids 2-11 (2.0/8 vs. 1.8/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/23/08.





  [november 2008]  
S
M
T
W
T
F
S
      


· 24 (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.