'Britney: For The Record' Scores Staggering 3.54 P12-34 Rating in Sunday Debut on MTV
NEW YORK, Dec. 2 -- On Sunday night, millions of viewers tuned in to MTV for "Britney: For The Record," to get a look at what goes on in the life of music icon Britney Spears. The film lets viewers see what it is truly like to walk in the shoes of one of today's biggest musical performers, with behind-the-scenes access to everything from Britney recording her new album to preparing for her appearance on the "2008 MTV Video Music Awards," and much more.
-- "Britney: For The Record" posted a 3.54 P12-34 rating, growing significantly vs. the prior four week time period norm
-- The special averaged more than 3.7 million P2+ viewers
-- All demos experienced triple digit gains vs. the time period norm
* Source: Nielsen Cable Fasties, Live + Same Day viewing type, coverage ratings, 11/30/08