Primetime Ratings Report
For the week of November 24, 2008
(Based on National Live + Same Day Program Ratings)
For the 2nd Week in a Row, ABC Ranks No. 1 in Adults 18-49,
Earning the No. 1 Position for the 3rd Time in the Last 4 Weeks
ABC Claims the Top 2 Most-Watched TV Shows of the Week, with the Season Finales of "DWTS," and Places 6 of Week's Top 20 TV Shows in Adults 18-49
ABC Wins its 4th Straight November in Adults 18-49, Airing 7 of the Top 10 Entertainment Telecasts of the Month in the Key Young Adult Sales Demo
On Monday, "Dancing with the Stars" Wins its Time Slot in Viewers & Adults 18-49, Standing as the Night's Most-Watched TV Show in All 10 of its Telecasts This Season
"Samantha Who?" Beats CBS' "Worst Week" in Total Viewers and Adults 18-34 and Wins its Half-hour in Women 18-49 and Women 25-54 for the 6th Time in 7 Telecasts
ABC Wins Tuesday in Viewers and Adults 18-49 with its Best Numbers on the Night
In a Year and Earns the Largest Audience for Any Net on Any Night This Season
ABC's Annual Telecast of "A Charlie Brown Thanksgiving" Delivers its
Best Performance Ever on ABC Since Premiering on the Net 7 Years Ago
"DWTS Results" Hits Season Highs on its Season Finale in Viewers and Adults 18-49
Wednesday at 10pm, ABC News' "Barbara Walters Special" Attracts the Net's
Biggest Non-Awards Show Audience in the Time Period in More than 1-1/2 Years
ABC's Friday Replay of the Theatrical "The Polar Express" Wins its Slot and
Generates the Network's Top Numbers in the 2-Hour Time Period This Season
ABC News' "20/20" is Friday's No. 1 TV Show in Viewers and Adults 25-54,
While Winning its Time Period with Young Adults for the 2nd Straight Week
For the 5th Time in 6 Weeks, ABC Wins Saturday with "Saturday Night Football"
ABC's "Desperate Housewives" is Sunday's Most-Watched
Entertainment Show for the 9th Consecutive Week This Season
"Brothers & Sisters" Beats its Sunday 10pm Drama Competition on CBS by 21%
In Adults 18-49 and is No. 1 in with Key Women for its 9th Straight Broadcast
WEEK No. 10:
During the week spanning the final 3 nights of the November Sweep and the extended Thanksgiving weekend (w/o 11/24/08), ABC marked its 2nd week in a row as the No. 1 network among Adults 18-49 (2.9/8 - tied w/CBS in rating but leading in actual number of young adults � 3.81 million vs. 3.79 million). It was the Net's 3rd time in 4 weeks to hold the No. 1 position in the key young adult sales demographic. ABC also for the 2nd week in a row ranked No. 1 in Adults 18-34 (2.1/7-tie), and for the 10th consecutive week this season registered as the No. 1 network in Women 18-34 (2.6/8) and Women 18-49 (3.5/10).
� Although the week contained the Thanksgiving holiday with lower TV usage levels, ABC increased its overall audience week to week (10.3 million vs. 10.1 million).
� 2008 November Sweep (Complete 28 nights � 10/30-11/26/08) -- ABC finished No. 1 for the 4th straight November Sweep, the Network's longest winning streak during the month since the early 1990s � since a streak going back to the start of the Nielsen electronic database from 1991-1994. ABC also claimed 7 of the Top 10 individual entertainment telecasts during November 2008 among Adults 18-49.
� Season to date, based on all programming, ABC ranks No. 1 among Adults 18-49 in both the Program Ratings (3.3/9 � tied w/CBS) and Commercial (C3) Ratings (2.9 - Commercial Ratings + 3 Days of Playback).
Rankings: ABC claimed the Top 2 most-watched TV shows overall for the week, with the Monday (11/24) and Tuesday (11/25) seventh-season finales of "Dancing with the Stars." The Net delivered 6 of the week's Top 20 TV shows in Adults 18-49, including the No. 1 scripted program with "Desperate Housewives": "Desperate Housewives" � No. 2, "Dancing with the Stars Results" � No. 5, "Dancing with the Stars" � No. 6, "Extreme Makeover: Home Edition" � No. 12, while "Brothers & Sisters" and "A Charlie Brown Thanksgiving" tied at No. 18. In addition, "Desperate Housewives" stood as the week's No. 1 TV program among Adults 25-54 and among key Women (W18-34/W18-49). ABC's annual rebroadcast of "A Charlie Brown Thanksgiving" registered as the week's No. 1 TV show with Kids 2-11 to qualify as the first broadcast program to finish in the top spot this season and going back to the season finale of "American Idol" in May.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
ABC's Monday lineup saw week-to-week increases of nearly 1.0 million viewers (15.2 million vs. 14.3 million) and 9% in Adults 18-49 (3.6/9 vs. 3.3/8), producing the Net's strongest numbers on the night in both viewers and young adults in 7 weeks � since 10/6/08. ABC built on the previous week's audience for the 3rd consecutive week and qualified as the night's most-watched network for the 9th time in the last 10 weeks.
"Dancing with the Stars" (8:00-9:32 p.m.)
The Monday season finale of ABC's "Dancing with the Stars" was the most-watched program of the night, making the dance competition the night's No. 1 program in all 10 of its airings this season. With Night 1 of the two-night season finale event, ABC's "Dancing with the Stars" won its time period and posted best-since-premiere numbers in both Total Viewers (21.1 million) and Adults 18-49
(4.7/12). In addition to being the night's most-watched telecast, "DWTS" ranked as Monday's No. 1 program across each of the key women demos (W18-34 � 4.4/12, W18-49 � 6.4/16 and W25-54 � 8.3/18) and Teens 12-17 (2.6/8).
� "Dancing with the Stars" was up from its most recent Monday finale by 1.9 million and by 7% in Adults 18-49 (19.2 million & 4.4/13 in Adults 18-49 on 5/19/08).
"Samantha Who?" (9:32-10:02 p.m.)
ABC's "Samantha Who?" logged its largest audience (10.7 million) and equaled its best Adults 18-49 rating (2.9/7) since its season premiere (10/13/08). "Samantha Who?" outperformed its comedy competition in the time slot, CBS' "Worst Week," in both Total Viewers (10.7 million vs. 10.2 million) and Adults 18-34 (2.1/6 vs. 2.0/6), while beating the CBS sitcom across each of the key women demos (W18-34/W18-49/W25-54) for the 7th straight head-to-head airing.
� "Samantha Who?" won its time period among Women 18-49 (4.3/10) and Women 25-54 (5.3/11) for the 6th time in its 7 telecasts this season.
"Boston Legal" (10:02-11:00 p.m.)
"Boston Legal" topped its NBC drama competition in the hour, "My Own Worst Enemy," in both Total Viewers (8.1 million vs. 3.8 million) and Adults 18-49 (2.1/6 vs. 1.7/4).
Building on the previous week's performance for the 2nd consecutive week, ABC's Tuesday lineup won the night in Total Viewers (17.5 million) and Adults 18-49 (4.6/12), marking the Net's largest audience and highest young adult performance with non-sports programming on the night in 1 year � since 11/27/07. In addition, ABC attracted the biggest audience for any network on any night of the 2008-09 season to date.
"A Charlie Brown Thanksgiving" (8:00-9:00 p.m.)
ABC's annual broadcast of "A Charlie Brown Thanksgiving" attracted its largest audience ever (11.1 million) and matched its highest Adults 18-49 performance (3.4/9) on ABC since its debut on the Network in 2001. The holiday classic also posted Network highs among Women 18-49 (4.3/11), Women 25-54 (4.7/11) and Kids 2-11 (6.4/20).
� "A Charlie Brown Thanksgiving" ranked as Tuesday's No. 1 program in Kids 2-11 and stood as broadcast television's highest rated scripted telecast in the key kids demographic in nearly 1 year � since 12/4/07 with CBS' "Rudolph the Red-Nosed Reindeer."
"Dancing with the Stars Results" (9:00-11:00 p.m.)
On its 7th season finale, ABC's "Dancing with the Stars Results" drew an average audience of 20.7 million viewers and a 5.1 rating, 13 share in Adults 18-49. Actress, host and entrepreneur Brooke Burke was crowned Season 7 champion and awarded the coveted mirror ball trophy. Opposite stiff sweep competition during its 2-hour broadcast, including CBS' "The Mentalist" at 9:00 p.m. and NBC's "Law & Order: SVU" at 10:00 p.m., the season closer of "Dancing" gained audience throughout its telecast, growing by 3.4 million viewers (18.8 million to 22.2 million) and by 24% in Adults 18-49 (4.5/11 to 5.6/15) from its first half-hour to its final half-hour. "Dancing with the Stars Results" hit season highs in its finale in Total Viewers and Adults 18-49, standing as Tuesday's most-watched television program.
� "Dancing with the Stars Results" was up from its most recent Tuesday finale in Total Viewers (20.1 million on 5/20/08). In addition, the finale was also up across each of the key men demographics (M18-34/M18-49/M25-54), Teens 12-17 and Kids 2-11
� The season finales of "Dancing with the Stars" (21.1 million � 11/24/08) and "Dancing with the Stars Results" (20.7 million � 11/25/08) stand as the Top 2 most-watched entertainment telecasts of the 2008 November Sweep.
"A Barbara Walters Special" (10:00-11:00 p.m.)
ABC News' "A Barbara Walters Special: Barack Obama: The Barbara Walters Interview" drew 11.6 million viewers and a 3.0 rating, 9 share in Adults 18-49, generating the Net's largest non-award show audience in the hour in 1-1/2 years - excluding the "CMA Awards," best since 5/27/07. The exclusive interview with President-elect Barack Obama and Michelle Obama took second in the 10 o'clock hour in viewers and young adults, while ranking No. 1 among Adults 18-34 (2.0/7-tied) and Women 18-49 (3.8/11-tied).
� Compared to the most recent Barbara Walters special earlier in the month, ABC News' "A Barbara Walters Special: Barack Obama: The Barbara Walters Interview" was up by 3.5 million viewers and by 32% in Adults 18-49 (8.1 million and 2.2/7 on 11/14/08).
ABC's lineup, which included a rebroadcast of the "ABC Friday Movie of the Week: The Polar Express" and an installment of "20/20," ranked No. 1 on the evening and registered the Net's top numbers on the night in Total Viewers (6.7 million) and Adults 25-54 (2.3/6 - tied) since season premiere Friday (9/26/08).
"ABC Friday Movie of the Week: The Polar Express " (8:00-10:00 p.m.)
The Net's special telecast of the "ABC Friday Movie of the Week: The Polar Express" took the top spot in its two-hour time period in Total Viewers (6.5 million), while taking second in Adults 18-49 (1.8/6). ABC delivered its strongest numbers in the time 2-hour time slot this season in both measures.
"20/20" (10:00-11:00 p.m.)
ABC News' "20/20" won the 10 o'clock hour and stood as Friday's No. 1 program in Total Viewers (7.1 million) and in the key Adults 25-54 news demo (2.4/7). In addition, the ABC newsmagazine led its time period among Adults 18-34 (1.5/5) and Adults 18-49 (1.9/6) for the second week in a row.
"Saturday Night Football: Oklahoma at Oklahoma State" (8:00-11:00 p.m.)
ABC's "Saturday Night Football," featuring the Oklahoma Sooners and the Oklahoma State Cowboys, took the Net to the top spot for the 5th time in the last 6 weeks in Total Viewers (9.1 million) and across each of the key Adult demographics [Adults 18-34 (2.4/9), Adults 18-49 (2.9/8) and Adults 25-54 (3.4/9)].
� "Saturday Night Football" stood as the night's No. 1 TV program in both Total Viewers (9.5 million) and Adults 18-49 (3.0/8) for the 5th time in the last 6 weeks
Opposite a strong NFL game on NBC's "Sunday Night Football" (Vikings-Bears) and CBS with another big primetime NFL overrun (Broncos-Jets), ABC won Sunday evening across each of the key Women demos: W18-34 (3.9/10), W18-49 (4.8/11) and W25-54 (5.6/12). In fact the Net tallied its 10th consecutive Sunday this season at No. 1 in Women 18-49. ABC outpaced its non-sports competition on the evening, Fox, with its "animation domination" lineup by 6.0 million viewers (11.6 million vs. 5.6 million) and by 58% in Adults 18-49 (3.8/9 vs. 2.4/6).
� ABC drew its largest Sunday night audience (11.6 million) in 5 weeks � since 10/26/08.
� For its 9th straight telecast this season, ABC's "Desperate Housewives" stood as Sunday's most-watched entertainment program. "Housewives" marked its 8th time in 9 broadcasts this season as Sunday's highest-rated entertainment series with Adults 18-49.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
Taking second place in the 7 o'clock hour to CBS' NFL overrun in Total Viewers (8.9 million) and Adults 18-49 (2.3/6), ABC's "America's Funniest Home Videos" attracted its biggest audience since its season premiere � since 10/5/08. "AFV" stood as the No. 1 broadcast program in its hour with Kids 2-11 (2.4/7), posting its highest-rated telecast in 10 months � since 2/10/08.
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
Surging from its lead-in, "Extreme Makeover: Home Edition" topped its entertainment competition in the time period on Fox ("The Simpsons"/"King of the Hill") by 4.2 million viewers (11.3 million vs. 7.1 million) and by 16% in Adults 18-49 (3.7/8 vs. 3.2/7). "Home Edition" won its time period among Women 18-34 (3.5/9) and Women 18-49 (4.4/10), ranking No. 1 in the hour for the 8th time in 9 telecasts this season on the latter measure.
"Desperate Housewives" (9:00-10:01 p.m.)
The evening's No. 1 entertainment telecast, ABC's "Desperate Housewives" was the dominant entertainment choice in its 9 o'clock time slot in Total Viewers (15.8 million) and Adults 18-49 (5.7/12), overshadowing CBS' "Amazing Race"/ "Cold Case" combo by 4.2 million viewers and by 73% in Adults 18-49 (11.6 million & 3.3/7) and Fox's animated comedies by 9.5 million viewers and by 97% in Adults 18-49 ("Family Guy"/"American Dad" � 6.3 million & 2.9/6).
"Brothers & Sisters" (10:01-11:00 p.m.)
Competing against NBC's "Sunday Night Football," ABC's "Brothers & Sisters" ranked No. 1 during Sunday's 10 o'clock hour its 9th consecutive telecast this season in key Women: W18-49 (4.8/11) and W25-54 (5.6/13). Continuing to rank as the No. 1 non-sports show in the slot among young adults, "Brothers & Sisters" defeated its CBS drama competition in the hour ("Cold Case"/"The Unit") by 21% in Adults 18-49 (3.4/8 vs. 2.8/7).
Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 11/24/08, unless stated otherwise. Season to date, Most Current Program = 9/22-11/16/08 and C3 Ratings = 9/22-11/2/08. 2008 November Sweep = Live + Same Day, 10/30-11/24/08.