[12/08/08 - 01:39 PM]
AMC's Movies Drive the Network to Its Strongest Month Ever
AMC spins the numbers for the month of November.

[via press release from AMC]

AMC's Movies Drive the Network to its Strongest Month Ever

Highest Ratings and Delivery for Total Day for November

Double Digit Growth of Key Demos

Strongest November Ever in Primetime

Top 10 Primetime Network in all Cable

New York, NY - Monday, December 8, 2008 - AMC announced today that November 2008 was its strongest month ever in total day household ratings, as well as Adult 25-54, Women 25-54, and Adult 18-49 deliveries. November of 2008 also marks the strongest November ever in the network's history for primetime, Adult 25-54, Adult 18-49, and Women 18-49 deliveries. The ratings and delivery growth reinforce AMC's ability to drive appointment television viewing for its movies, and creatively connect iconic titles to various key demographics.

"At AMC we don't just schedule our movies we curate them. These ratings successes validate that strategy, and reinforce that AMC has built a programming platform that super-serves key demographic groups," said Charlie Collier, AMC's President and GM. "AMC remains focused on building customized movie portfolios and providing them with a unique programming infrastructure that can effectively reach any desired audience. The network has never been in a better place and we look forward to continued growth."

In November, the network showcased AMC Celebrates Rocky where all five Rocky films starring Sylvestor Stallone were programmed in their entirety. Strong performances of that franchise coupled with Jeremiah Johnson starring Robert Redford, The Godfather and Godfather II, and the network premieres of films like JFK starring Kevin Costner, Hannibal starring Anthony Hopkins and Ride with the Devil starring Tobey Maguire have driven the month to be the networks strongest month ever and strongest November performance ever in primetime Adult 25-54, Adult 18-49 and Women 18-49 delivery and rank the net as a top 10 performer in all basic cable in prime delivery of Men 25-54.

Following are the highlights of AMC's November performance:

AMC is a top 10 network in November prime M25-54 delivery (325,000)

AMC is a top 5 network in November prime M18-49 year over year raw impression growth. (up 52,000 viewers)

With a month to go, AMC is pacing to have its strongest year ever in key demos in primetime and most other key dayparts

Year to date, AMC is seeing double digit gains across key adult/men demos in:

Daytime: A18-49 (+23%), A25-54 (+14%), M18-49 (+16%)

Fringe: A18-49 (+19%), W25-54 (+12%), M18-49 (+17%)

Weekend: A18-49 (+14%), A25-54 (+10%), M18-49 (+12%), W25-54 (+13%)

Total Day: A18-49 (+12%)

Source: Nielsen Media Research. Live data. Nov (10/27/08-11/30/08) delivery (000) compared to all other prior monthly performances Apr 2001 to date. Prime M-Su 8-11p, Total Day: M-Su 6a-6a, Daytime: M-F 10a-4p, Weekend Sa-Su 8a-8p.Rank among all cable networks broadcasting more than 51% of the M-Su 8-11p daypart

About AMC

AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services available in over 94 million homes (Source: Nielsen Media Research), AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, WE tv and Sundance Channel. AMC is THE FUTURE OF CLASSIC.

  [december 2008]  

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