HALLMARK CHANNEL CELEBRATES THE RULE OF THREE (POINT 0)
Three Consecutive Holiday Movie Premieres Each Score Over a 3.0 HH Rating and Are Seen by a Combined 10.8 Million Total Viewers
For the last three weekends, Hallmark Channel's original holiday movies � "An Old-Fashioned Thanksgiving," "Moonlight and Mistletoe" and this past weekend's "The Christmas Choir" � have all achieved over a 3.0 household rating, making the network a leader in the Prime Time HH and key demographic ratings. This past Saturday�s premiere, "The Christmas Choir," starring Jason Gedrick and Rhea Perlman, scored a 3.1 HH rating, with over 2.6 million homes, 3.4 million total viewers and 4.5 million unduplicated viewers.
This performance ranked the movie as the second-highest-rated cable movie of the day and the fourth-highest-rated movie of the week, and boosted the network to rank #2 in Prime Time for the day among HH (2.6) and W25-54 (1.3) ratings. "The Christmas Choir" also ranked among the top 10 in key demo ratings and delivery:
? #2 in HH, W25-54 (1.5) and P2+ (1.5) ratings
? #2 in HH and P2+ delivery
? #3 in W25-54 delivery (713,000)
? #4 in W18-49 ratings (1.0) and #6 in W18-49 delivery (492,000)
? #6 in A25-54 ratings (1.0) and delivery (966,000)
? #8 in A18-49 ratings (0.6) and delivery (648,000)
Hallmark Channel ranked #8 in Prime Time for the week with a 1.6 HH rating, over 1.3 million homes and over 1.8 million total viewers.
Next up, Hallmark Channel will explore the little known "Rule of Fours (Fives and Sixes)" when it premieres "The Most Wonderful Time of the Year" (12/13), "Our First Christmas" (12/20) and "A Kiss at Midnight" (12/27). This year�s robust slate of fourth quarter programming paves the way for Hallmark Channel viewers to enjoy over 30 original movies in 2009. In the first quarter, the network will air seven new movies, including sequels to the highly rated movies "The Good Witch" and "The Note."
Source: Nielsen Media Research, December 1-7, 2008