or


[01/07/09 - 01:17 PM]
ABC's Monday Premieres Beats CBS by 15% and NBC by 24% in Adults 18-49
ABC spins the numbers for Monday, January 5.

[via press release from ABC]

Quick Take for Monday, January 5, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Monday Premieres Beats CBS by 15% and NBC by 24% in Adults 18-49 and Rank No. 1 on the Night Across All Key Women Demos

"The Bachelor" Beats NBC's "Superstars of Dance" by 15% in Adults 18-49, While Leading its 2-Hour Time and Ranking as the No. 1 Show on Monday in Key Women

"True Beauty" Builds on its Lead-in, is the No.1 Series Telecast at 10pm, and Earns ABC's Highest Ratings in the Hour in 6 Months Among Adults 18-34 and Adults 18-49

Monday Night (8:00-11:00 p.m.)

With its premieres of "The Bachelor" and "True Beauty," ABC took second place on Monday in Adults 18-49 (3.1/8) to Fox's Fiesta Bowl coverage, beating third-place CBS by 15% (2.7/7) and fourth-place NBC by 24% (2.5/6). The Net ranked No. 1 on the night across all key women: Women 18-34 (4.3/11), Women 18-49 (4.5/11) and Women 25-54 (4.8/11).

* ABC's drew its top-rated Monday in 6 weeks in Adults 18-49 (3.1/8) - since 11/24/08. In addition, the Net matched its highest-rated Monday of the season with Adults 18-34 (3.0/8).

"The Bachelor" (8:00-10:00 p.m.)

Ranking No. 2 from 8-10pm behind only Fox's Fiesta Bowl game among Adults 18-49, ABC's "The Bachelor" outperformed NBC's "Superstars of Dance" Monday premiere by 15% in the key young adult sales demo (3.1/8 vs. 2.7/7) head to head in the 2-hour time slot. "The Bachelor" dominated its time period and ranked as Monday's No. 1 TV program among Women 18-34 (4.4/11) and Women 18-49 (4.6/11).

* Against stiff competition, "The Bachelor" gained audience during each half-hour from 8-10pm, building by 1.3 million viewers (8.1 million to 9.4 million) and by 21% in Adults 18-49 (2.8/7 to 3.4/8) from start to finish.

* Versus its most comparable recent premiere, in January '06 (1/9/06) at 10pm, The Bachelor was up by 1.5 million viewers (8.7 million vs. 6.2 million) and by 15% in Adults 18-49 (3.1/8 vs. 2.7/7).

Please Note: Normally premiering during the springtime and at a later hour, it was "The Bachelor's" earliest-ever season opener - in terms of both time of year and time of day. Last year, "The Bachelor" premiered coming out of "Dancing with the Stars" on 3/17/08 at 9:30pm.

"True Beauty" (10:00-11:00 p.m.)

Proving itself to be a highly compatible addition to ABC's Monday lineup with strong retention of its lead-in, the series debut of "True Beauty" ranked as the No. 1 series in the 10pm hour among young adults (Adults 18-49 = 3.2/8 and Adults 18-34 = 3.1/9). The new ABC unscripted series towered above its unscripted competition in the 10 o'clock hour, beating NBC's "Momma's Boys" by 2.3 million viewers (7.6 million vs. 5.3 million) and by 60% in Adults 18-49 (3.2/8 vs. 2.0/5). Versus its lead-in from "The Bachelor," "True Beauty" grew by 3% in both Adults 18-49 and Adults 18-34. In fact on its debut airing, "True Beauty" emerged as Monday's No. 1 TV series in Adults 18-34.

* The premiere of "True Beauty" generated ABC's best young adult numbers (AD18-49/AD18-34) in the Monday 10pm hour in 6 months - since 7/7/08 with the season finale of "The Bachelorette."

* Ranked against all new series debuts on the broadcast nets this TV Season, "True Beauty" is No. 2 in Adults 18-34 (3.1/9) and stands as the No. 1 new show opener of the season with Women 18-34 (4.1/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 1/5/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· BACHELOR, THE (ABC)
· BACHELORETTE, THE (ABC)
· DANCING WITH THE STARS (ABC)
· MOMMA'S BOYS (NBC)
· SUPERSTARS OF DANCE (NBC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.

[11/24/14 - 08:56 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.