or


[01/07/09 - 12:23 PM]
The Premiere of 'The Biggest Loser 7' Is the #1 Show Tuesday in 18-49, Pacing NBC to a Nightly Win in Primetime's Key Demo
NBC spins the numbers for Tuesday, January 6.

[via press release from NBC]

THE PREMIERE OF 'THE BIGGEST LOSER 7' IS THE #1 SHOW TUESDAY IN 18-49, PACING NBC TO A NIGHTLY WIN IN PRIMETIME'S KEY DEMO

'THE BIGGEST LOSER 7' ATTRACTS THE HEFTIEST VIEWERSHIP EVER FOR A DEBUT EPISODE OF THE SERIES

NBC WINS EVERY HALF-HOUR OF PRIMETIME IN ADULTS 18-49, AS 'LAW & ORDER: SVU' LOCKS UP A NEW SEASON HIGH IN THE KEY DEMOGRAPHIC

UNIVERSAL CITY, Calif. � January 7, 2009 � Last night, the premiere of "The Biggest Loser 7" won its highly competitive two-hour time period in adults 18-49 and other key measures and attracted the biggest overall viewership ever for a debut episode of the series, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research. Pending updates, NBC won the night and all six half-hours of primetime in the key demographic of adults 18-49.

Last night from 8-10 p.m. ET, the debut of "The Biggest Loser 7" (4.4 rating, 11 share in adults 18-49, 11.8 million viewers overall) won its time period in adults, men and women 18-49 and adults, men and women 18-34, against tough competition that included first-run episodes of CBS's "NCIS" and "The Mentalist," the ABC debuts of "Homeland Security USA" and "Scrubs" and Fox's encore telecasts of "House" and "Fringe."

"The Biggest Loser" was the top-rated show of the night on any network last night in adults 18-49.

This performance matches the top rating ever for a "Loser" debut in adults 18-49 and represents a new high for a "Loser" premiere in total viewers. In fact, excluding finales, this is the biggest "Biggest Loser" ever in total viewers and is the top-rated "Loser" non-finale telecast in adults 18-49 since the penultimate episode of the first "Biggest Loser" cycle on January 4, 2005.

Versus the series' most recent debut ("The Biggest Loser 6" on September 16, 2008), last night's telecast was up 38 percent in 18-49 rating (4.4/11 vs. 3.2/9) and 49 percent in total viewers (11.8 million vs. 7.9 million). Last night's telecast matched the year-ago debut of "The Biggest Loser 5" in adults 18-49 (a 4.4/10 on January 1, 2008) and was up 13 percent in total viewers versus that year-ago debut (11.8 million vs. 10.5 million).

From its first half-hour to its fourth, "Biggest Loser" increased by 35 percent in 18-49 rating (to a 5.0/12 from a 3.7/10) and its overall viewership increased by 24 percent or 2.5 million persons (to 12.8 million from 10.3 million).

At 10 p.m. ET, "Law & Order: Special Victims Unit" (3.9/10 in 18-49, 10.6 million viewers overall) locked up a new season high in adults 18-49 and attracted its second-highest overall viewership of the season to date. "SVU" won its hour in adults 18-49 and all other key demographics opposite a first-run "Without a Trace" on CBS and the debut of "Primetime: What Would You Do" on ABC.

Preliminary 18-49 averages for Tuesday night are: NBC, 4.3/11; CBS, 3.4/9; ABC, 2.7/7; Fox, 1.8/5; CW, 1.1/3. In overall total viewers, January 6 preliminary results are: CBS, 17.3 million; NBC, 11.4 million; ABC, 7.2 million; Fox, 4.6 million; CW, 2.3 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2009]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· FRINGE (FOX)
· HOMELAND SECURITY USA (ABC)
· HOUSE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.