or


[01/07/09 - 12:23 PM]
The Premiere of 'The Biggest Loser 7' Is the #1 Show Tuesday in 18-49, Pacing NBC to a Nightly Win in Primetime's Key Demo
NBC spins the numbers for Tuesday, January 6.

[via press release from NBC]

THE PREMIERE OF 'THE BIGGEST LOSER 7' IS THE #1 SHOW TUESDAY IN 18-49, PACING NBC TO A NIGHTLY WIN IN PRIMETIME'S KEY DEMO

'THE BIGGEST LOSER 7' ATTRACTS THE HEFTIEST VIEWERSHIP EVER FOR A DEBUT EPISODE OF THE SERIES

NBC WINS EVERY HALF-HOUR OF PRIMETIME IN ADULTS 18-49, AS 'LAW & ORDER: SVU' LOCKS UP A NEW SEASON HIGH IN THE KEY DEMOGRAPHIC

UNIVERSAL CITY, Calif. � January 7, 2009 � Last night, the premiere of "The Biggest Loser 7" won its highly competitive two-hour time period in adults 18-49 and other key measures and attracted the biggest overall viewership ever for a debut episode of the series, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research. Pending updates, NBC won the night and all six half-hours of primetime in the key demographic of adults 18-49.

Last night from 8-10 p.m. ET, the debut of "The Biggest Loser 7" (4.4 rating, 11 share in adults 18-49, 11.8 million viewers overall) won its time period in adults, men and women 18-49 and adults, men and women 18-34, against tough competition that included first-run episodes of CBS's "NCIS" and "The Mentalist," the ABC debuts of "Homeland Security USA" and "Scrubs" and Fox's encore telecasts of "House" and "Fringe."

"The Biggest Loser" was the top-rated show of the night on any network last night in adults 18-49.

This performance matches the top rating ever for a "Loser" debut in adults 18-49 and represents a new high for a "Loser" premiere in total viewers. In fact, excluding finales, this is the biggest "Biggest Loser" ever in total viewers and is the top-rated "Loser" non-finale telecast in adults 18-49 since the penultimate episode of the first "Biggest Loser" cycle on January 4, 2005.

Versus the series' most recent debut ("The Biggest Loser 6" on September 16, 2008), last night's telecast was up 38 percent in 18-49 rating (4.4/11 vs. 3.2/9) and 49 percent in total viewers (11.8 million vs. 7.9 million). Last night's telecast matched the year-ago debut of "The Biggest Loser 5" in adults 18-49 (a 4.4/10 on January 1, 2008) and was up 13 percent in total viewers versus that year-ago debut (11.8 million vs. 10.5 million).

From its first half-hour to its fourth, "Biggest Loser" increased by 35 percent in 18-49 rating (to a 5.0/12 from a 3.7/10) and its overall viewership increased by 24 percent or 2.5 million persons (to 12.8 million from 10.3 million).

At 10 p.m. ET, "Law & Order: Special Victims Unit" (3.9/10 in 18-49, 10.6 million viewers overall) locked up a new season high in adults 18-49 and attracted its second-highest overall viewership of the season to date. "SVU" won its hour in adults 18-49 and all other key demographics opposite a first-run "Without a Trace" on CBS and the debut of "Primetime: What Would You Do" on ABC.

Preliminary 18-49 averages for Tuesday night are: NBC, 4.3/11; CBS, 3.4/9; ABC, 2.7/7; Fox, 1.8/5; CW, 1.1/3. In overall total viewers, January 6 preliminary results are: CBS, 17.3 million; NBC, 11.4 million; ABC, 7.2 million; Fox, 4.6 million; CW, 2.3 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2009]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· FRINGE (FOX)
· HOMELAND SECURITY USA (ABC)
· HOUSE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.