[01/23/09 - 12:26 PM]
ABC Wins Thursday in Adults 18-49, Beating Its Competitors by Wide Margins
ABC spins the numbers for Thursday, January 22.

[via press release from ABC]

Quick Take for Thursday, January 22, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Thursday in Adults 18-49, Beating its Competitors by Wide Margins

The Net Marks its Strongest Thursday Since Early December in Viewers and Young Adults, While Scoring a Best-Since Premiere Number with Women 18-34

One Week After Grissom's Exit from "C.S.I.," ABC's "Grey's Anatomy" Re-Emerges As Thursday's No. 1 TV Show in Adults 18-49, Outdelivering the CBS Drama by 14%

"Ugly Betty" Takes Second in its Hour in Adults 18-49, and Outdraws Its NBC Comedy Competition from 8-9pm by 1.8 Million Viewers

Dominating the 9pm Hour, "Grey's Anatomy" Posts its Highest Young Adult Numbers in 9 Weeks and Achieves its Top Women 18-34 Number Since September

Continuing to Exhibit Improved Audience Retention for ABC, "Private Practice" Wins the 10pm Hour in Adults 18-49, Adults 18-34 and Across the Women Demos

"Private Practice" Achieves Season Highs in Viewers and Young Adults, While Hitting its Best Results in Key Women in Well Over 1 Year, Since November 2007

Thursday Night (8:00-11:00 p.m.)

ABC posted a dominant victory on Thursday night in Adults 18-49 (3.9/10), beating second-place CBS by 18% (3.3/9), third-place NBC by 26% (3.1/8) and fourth-place Fox 44% (2.7/7). ABC also registered as Thursday's dominant No. 1 network in Adults 18-34 (3.8/11) and across each of the key Women demographics: W18-34 (6.2/16), W18-49 (5.9/15) and W25-54 (5.9/14).

* ABC attracted its biggest audience (10.5 million) and strongest young adult (AD18-34/AD18-49) numbers on the night in 7 weeks, while posting a best-since-premiere Thursday with Women 18-34 - since 12/4/08 and 9/25/08, respectively.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" earned second place in the 8 o'clock hour among Adults 18-49 (2.4/7-tie). In addition, "Betty" outdrew its comedy competition in the hour, NBC's "My Name is Earl"/"Kath & Kim" combo, by 1.8 million viewers (7.5 million vs. 5.7 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Growing week to week and re-emerging as Thursday's No. 1 TV program in Adults 18-49, ABC's "Grey's Anatomy" moved well ahead of CBS' "C.S.I," one week after the high-profile exit of Grissom from the show. Head to head, "Grey's" defeated "C.S.I." by 14% in Adults 18-49 (5.6/14 vs. 4.9/12) and by an even more substantial 78% in Adults 18-34 (5.7/15 vs. 3.2/8). It was "Grey's" 6th time in the last 7 original telecasts to rank as Thursday's top entertainment show in Adults 18-49 and the 7th time in as many telecasts in Adults 18-34.

* Growing week to week by 1.2 million viewers (14.3 million vs. 13.1 million) and by 6% in Adults 18-49 (5.6/14 vs. 5.3/12 - its 2nd consecutive week of gains), "Grey's Anatomy" drew its biggest audience since early December and hit its highest young adult (AD18-34/AD18-49) numbers since mid-November - since 12/4/08 and 11/20/08, respectively. The ABC medical drama achieved its 2nd-highest rating this season in Women 18-34 (9.2/22), the show's best number since its season opener in September (9/25/08).

"Private Practice" (10:00-11:00 p.m.)

Continuing to exhibit improved lead-in retention for ABC in Thursday's 10 o'clock hour, "Private Practice" won its time slot among Adults 18-49, beating second-place NBC's "ER" by 16% (3.6/10 vs. 3.1/8). In fact it was the 3rd straight week that "Private Practice" defeated the veteran NBC drama in both Total Viewers and Adults 18-49. In addition, the ABC sophomore drama logged its 3rd week in a row as the No. 1 entertainment program in its slot among Adults 18-34 (3.7/11) and Women 18-34 (6.1/16).

* "Private Practice" hit season highs in Total Viewers (9.6 million), Adults 18-49 (3.6/10) and Adults 18-34 (3.7/11). In addition, Private Practice posted its top ratings with Women 18-49 (5.6/14) and Women 18-34 (6.1/16) since November '07, going back well over 1 year - since 11/14/07.

* Compared to ABC's average with regular original programming in the hour this season coming out of originals of "Grey's Anatomy," "Private Practice" is delivering considerably stronger retention of its lead-in among both Total Viewers (66% vs. 57%) and Adults 18-49 (63% vs. 47%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/22/09.

  [january 2009]  


most recent ratings | view all posts
[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 08:36 AM]
"The Blacklist" Equals Its High Since February
NBC spins the numbers for Thursday, October 1.

[10/02/15 - 08:32 AM]
Thursday's Broadcast Ratings: NFL Continues Its Reign for CBS
The Eye's football franchise is up double digits week-to-week and year-to-year.

[10/02/15 - 08:31 AM]
ABC's TGIT Drama Line-Up Delivers Thursday's Top 3 Entertainment Telecasts
ABC spins the numbers for Thursday, October 1.

[10/02/15 - 07:56 AM]
Live + 3 Day Ratings: ABC's "Quantico" Debut Captures 16 Million Viewers with Early Playback, Streaming and Tuesday's Encore
ABC further spins the numbers for Sunday, September 27.

[10/02/15 - 07:45 AM]
Week 3 of "Thursday Night Football" on CBS and NFL Network Scores with Overnight Ratings Increase of 16% Over Last Year
CBS spins the numbers for Thursday, October 1.