Cartoon Network Scores Significant Ratings, Delivery Gains Across January '09
January 27, 2009
Friday Night Action-Adventure Programming and Saturday Morning Series Earn Double-Digit Growth Compared to Jan. '08
The Powerpuff Girls 10th Anniversary Marathon on Jan. 19 Also Charts Double-Digit Gains Across Kids 2-11, 6-11 & 9-14
Cartoon Network wrapped up its January '09 performance with solid ratings and delivery growth across all key kids demos, according to preliminary data from Nielsen Media Research. Compared to January 2008, both its prime time action-adventure programming on Friday night and its Saturday morning series telecasts scored significant double-digit gains among kids and boys 2-11, 6-11 and 9-14. The final week of January�aided by a day-long 10th Anniversary marathon of The Powerpuff Girls on Monday, Jan. 19�also charted particularly strong increases: overall prime time ratings and delivery among kids 2-11, 6-11 and 9-14 grew between 22% and 31%; while total day ratings and delivery among these same demos earned between 12% and 20% increases compared to the same time period in 2008.
Among Cartoon Network's monthly programming highlights in January, Star Wars: The Clone Wars (Friday, 9 p.m.) charted double and triple-digit growth among all target kid demos, with kids 2-11 delivery (1,222,000) improving by 67%, kids 6-11 delivery (943,000) by 83% and tweens 9-14 delivery (744,000) by 134%. Original series Ben 10: Alien Force (Friday, 9:30 p.m.) also earned 4% delivery growth among kids 6-11 (499,000) and 17% delivery growth among tweens 9-14 (384,000). The Friday night block overall (8-10 p.m.) secured 6% delivery growth among kids 2-11 (863,000), 15% growth among kids 6-11 (639,000) and 36% growth among tweens 9-14 (481,000).
On Saturday morning, Cartoon Network original series The Secret Saturdays (8:30 a.m.) grew kids 2-11 delivery (728,000) by 12%, kids 6-11 delivery (475,000) by 2% and tweens 9-14 delivery (298,000) by 8%. More impressively, Pok�mon Diamond & Pearl: Battle Dimension (9 a.m.) which expanded kids 2-11 delivery (843,000) by 21%, kids 6-11 delivery (578,000) by 12% and tweens 9-14 delivery (402,000) by 21%.
The Powerpuff Girls also returned to Cartoon Network on Jan. 19 (Martin Luther King, Jr. Day) to celebrate their 10th Anniversary, earning double-digit gains throughout the day among all kid demos compared to the holiday programming last year. Across the 6 a.m. to 8:30 p.m. marathon of favorite episodes selected by the series' creator Craig McCracken, kids 2-11 delivery improved by 29%, kids 6-11 delivery by 24% and tweens 9-14 delivery by 20%.
Overall January highlights for Cartoon Network's January �09 performance compared to the same time period in 2008 include the following:
JANUARY '09 PRIME TIME (Monday-Sunday, 7 to 10 p.m.) vs. the same time period in 2008
� Kids 2-11 delivery (771,000) grew by 14%, and ratings (1.9) by 12%
� Kids 6-11 delivery (519,000) grew by 15%, and ratings (2.1) by 11%
� Tweens 9-14 delivery (393,000) grew by 18%, and ratings (1.6) by 14%
JANUARY '09 TOTAL DAY (Monday-Sunday, 6 a.m. to 10 p.m.) vs. the same time period in 2008
� Kids 2-11 delivery (612,000) grew by 6%, and ratings (1.5) by 7%
� Kids 6-11 delivery (399,000) grew by 10%, and ratings (1.6) by 7%
� Tweens 9-14 delivery (285,000) grew by 15%, and ratings (1.2) by 20%
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 12/29/08 � 1/25/09
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.