[02/10/09 - 12:33 PM]
ABC Jumps Week to Week by 2.0 Million Viewers and by 33% in Adults 18-49
ABC spins the numbers for the week of February 2-8.

[via press release from ABC]

Primetime Ratings Report For the week of February 2, 2009 (Based on National Live + Same Day Program Ratings)

ABC Jumps Week to Week by 2.0 Million Viewers and by 33% in Adults 18-49

2009 to Date, ABC's Delivery is Up in Total Viewers and Across All Key Adults

ABC Airs 4 of the Week's Top 10 TV Programs in Adults 18-49, Including the No. 1 Scripted Show with "Grey's" and the No. 1 10pm Show with "Private Practice"

ABC Pulls in its Highest-Rated Monday with Adults 18-49 in Nearly 5 Months

Opposite All-Original Monday Programming on CBS, Fox and NBC, "The Bachelor" Hits Season Highs in Total Viewers and Adults 18-49, Drawing the Franchise's Biggest Non-Finale Audience in Over 4-1/2 Years

"True Beauty" Hits Best-Since-Premiere Performance in Adults 18-49 for The 2nd Straight Week, Beating the Season Debut of NBC's "Medium"

With its 5th Straight Week of Year-to-Year Tuesday Increases, ABC's is Up by 2.0 Million Viewers and by 73% in Adults 18-49 on the Night Over Last Year

For the 3rd Straight Week, "Lost" is Wednesday's Top Scripted Show in Adults 18-49 and Marks its 2nd Consecutive Week at No. 1 in Adults 18-34

"Life on Mars" is Up from its Week-Ago Premiere in Adults 18-34 and Generates ABC's Top Men 18-34 Number in the Slot with Series Programming This Season

Thursday's No. 1 TV Show, "Grey's" Marks its Top Adult 18-49 Number in 11 Weeks

Demonstrating the Best-Ever Retention for Any Show to Follow "Grey's Anatomy," "Private Practice" Achieves Series Highs and Dominates Thursday's 10pm Hour

ABC Logs its Top-Rated Friday on Friday in Over 1 Year in Adults 18-49, as "Wife Swap" and "Supernanny" Each Hit Season Highs in the Key Sales Demo

"America's Funniest Home Videos" Draws its Best Viewer and Adult 18-49 Numbers in 1 Year and its Highest Adult 18-34 Rating in More Than 2 Years

Opposite the "Grammy Awards," ABC's "Housewives" and "Brothers & Sisters" Each Grow from their Most Recent Originals in Total Viewers and Adults 18-49

WEEK No. 20:

During the week of February 2, 2009, ABC outpaced NBC by strong margins in Total Viewers (+11% - 7.8 million vs. 7.0 million) and Adults 18-49 (+22% - 2.8/8 vs. 2.3/6) and finished No. 2 to Fox for the week among Adults 18-34, beating out a "Grammy"-boosted CBS by 9% (2.5/8 vs. 2.3/7). The Net also held second to Fox for the week among Women 18-34 (3.3/9) and Women 18-49 (3.7/9-tie).

� ABC's delivery surged from the prior week by 2.0 million viewers (7.8 million vs. 5.8 million) and by 33% in Adults 18-49 (2.8/8 vs. 2.1/5). ABC's audience is growing in 2009, posting across-the-board gains in Total Viewers and key Adults over the same point in 2008 (5 weeks vs. 5 weeks): Total Viewers +3% (7.6 million vs. 7.4 million), Adults 18-34 +20% (2.4/7 vs. 2.0/6), Adults 18-49 + 8% (2.7/7 vs. 2.5/6) and Adults 25-54 +3% (3.1/7 vs. 3.0/7).

Rankings: ABC aired 4 of the week's Top 10 TV shows in Adults 18-49, including the No. 1 scripted program with "Grey's Anatomy" and the No. 1 10 o'clock series on any night with "Private Practice": "Grey's Anatomy" � No. 4 (No. 1 scripted series), "Private Practice" � No. 7 (No. 1 10 o'clock show), "Desperate Housewives" � No. 9 and "Lost" � No. 10. ABC's "The Bachelor," which is delivering the franchise's best results in years (best in 5 years in Total Viewers and in 3 years in Adults 18-49), finished No. 15 for the week in Adults 18-49, No. 12 in Adults 18-34 and No. 6 in Women 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Improving on the prior week's numbers in both viewers (9.6 million vs. 9.4 million) and young adults (3.7/9 vs. 3.6/9) for the 3rd consecutive week, ABC's Monday lineup hit its highest Adults 18-49 performance since premiere Monday nearly 5 months ago � since 9/22/08. Additionally, the Net delivered in its strongest Monday ratings in Adults 18-34 (3.7/9) and Women 18-34 (5.3/13) in 10 months � since 3/17/08. ABC won the night among Women 18-34 (5.3/13) and Women 18-49 (5.4/12), taking the No. 1 position on the night among Women 18-34 for the 5th week running and the top spot among Women 18-49 for the 4th time in the last 5 weeks.

"The Bachelor" (8:00-10:00 p.m.)

Opposite all-original programming on the broadcast networks, including the return of NBC's "Heroes," ABC's "The Bachelor" hit season highs in both Total Viewers (11.0 million) and Adults 18-49 (4.1/10), building on the previous week's telecast for the 4th straight week. In fact, "The Bachelor" has built on the previous week's performance on every telecast since its season premiere. In addition, "The Bachelor" attracted its largest non-finale audience in over 4-1/2 years and strongest Adults 18-49 rating in nearly 3 years � since 5/12/04 and 2/13/06, respectively.

� "The Bachelor" won its 8:00 � 10:00 p.m. time period in Adults 18-34 (4.1/10) for the first time this season, topping comedies on CBS and dramas on Fox and NBC. The unscripted series led the time-slot across all key Women demos for the second week in a row: Women 18-34 (6.0/14), Women 18-49 (6.0/13) and Women 25-54 (6.0/13).

� "The Bachelor" stood as Monday's No. 1 TV program among Women 18-34 and Women 18-49 (tie), qualifying as the top program among Women 18-34 in all 5 of its telecasts this season.

� Leading its final half-hour in Adults 18-49 for the 2nd straight week, "The Bachelor" grew by 2.0 million viewers (10.2 million to 12.2 million) and by 28% in Adults 18-49 (3.6/9 to 4.6/10) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

"True Beauty" built on the previous week's telecast and delivered a best-since-premiere performance among Adults 18-49 (3.0/8) for the 2nd time in as many weeks. "True Beauty" took second in the hour in the key young adult sales demo to CBS' "C.S.I.: Miami," while leading the 10 o'clock hour among Women 18-34 (3.8/10). "True Beauty" has won its hour among Women 18-34 in all 5 of its airings.

"True Beauty" outperformed the season premiere of NBC's "Medium" among Adults 18-49 (3.0/8 vs. 2.9/7) and Adults 18-34 (2.8/8 vs. 2.0/5).


Opposite Fox's "American Idol"-fueled lineup, ABC was up over the same night last year (02/05/08) in both Total Viewers (+8% - 5.4 million vs. 5.0 million) and in the key Adults 18-49 sales demo (+54% - 2.0/5 vs. 1.3/3). Starting mid-season, ABC posted increases over the same Tuesday a year ago for the 5th straight week in both Nielsen measures. On average in the Live + Same Day numbers, the Net is up on Tuesday by 2.0 million viewers (7.1 million vs. 5.1 million) and by 79% in Adults 18-49 (2.5/6 vs. 1.4/4) over the same point in 2008.

"Homeland Security USA" (8:00-9:00 p.m.)

Airing against "American Idol," ABC's "Homeland Security USA" produced year-to-year gains for ABC in the 8:00 p.m. hour, up by 17% in Total Viewers (5.6 million vs. 4.8 million) and by 33% in Adults 18-49 (1.6/4 vs. 1.2/3) over the year-ago night. "Homeland Security USA" delivered viewers and young adults growth for ABC in the hour on all 4 of its telecasts to date.


ABC took second place on Wednesday in Adults 18-49 (2.8/7) to an "American Idol"-driven Fox, besting NBC and CBS in a third-place tie by 47% (1.9/5).

� ABC's Wednesday results were up from the same night last year (2/6/08) by nearly 1 million viewers (7.2 million vs. 6.4 million) and by 12% in Adults 18-49 (2.8/7 vs. 2.5/6)

"Lost" (9:00-10:02 p.m.)

Continuing to exhibit its appointment-television status, "Lost" catapulted from its lead-in by 6.3 million viewers and by 176% in young adults to hold the No. 1 position in the 9 o'clock hour among Adults 18-49 (tied w/ "Lie to Me") and register as Wednesday's No. 1 scripted TV show for the 3rd straight week in the key young adult sales demo. In addition "Lost" overcame Fox's "Idol" lead-in coming into the hour, beating Fox's "Lie to Me" by 10% in Adults 18-34 (4.4/12 vs. 4.0/11) and ranking as the night's highest-rated scripted series in the demo for the 2nd consecutive week.

� Week to week "Lost" retained nearly all of its Total Viewers (98% - 11.0 million vs. 11.2 million) and Adults 18-49 (96% - 4.7/12 vs. 4.9/12), while growing from the prior week in both Women 18-34 (4.8/12 vs. 4.4/11) and Women 18-49 (5.1/12 vs. 5.0/11).

"Life on Mars" (10:02-11:00 p.m.)

During the 10 o'clock hour, ABC's "Life on Mars" ranked No. 2 among Adults 18-49 (2.0/5) and delivered the No. 1 position against its drama competition in the slot on CBS ("C.S.I.: NY") and NBC ("Law & Order") with Adults 18-34 (1.7/5-tie) and Women 18-34 (2.0/6).

� "Life on Mars" was up from its week-earlier time period premiere by 21% in Adults 18-34 (1.7/5 vs. 1.4/4). Among Men 18-34 (1.5/5), "Life on Mars" delivered its highest rating since its October series debut (10/9/08), while matching ABC's best number this season in the time slot with regularly scheduled series programming.


ABC turned in a dominant first-place victory on Thursday evening, winning the night in both Total Viewers and Adults 18-49. ABC beat out its closest Thursday competition (Fox) by 2.5 million viewers (11.8 million vs. 9.3 million) and by 36% in Adults 18-49 (4.5/12 vs. 3.3/9).

� Across the key Adults demos (AD18-34/AD18-49/AD25-54), the Net posted its highest ratings on the night since season-premiere Thursday in September � since 9/25/08.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" earned second place in the 8 o'clock hour among Total Viewers (7.3 million) and Adults 18-49 (2.3/7). "Betty" ranked a definitive No. 1 among its core audience of Women 18-34, leading its closest competitor by 14% (3.3/10 vs. 2.9/9 - Fox). In fact the show hit its best Women 18-34 number in 9 weeks (12/4/08), and marked its 12th time in its 13 original telecasts this season as the No. 1 series in the time period with young women.

"Grey's Anatomy" (9:00-10:02 p.m.)

Thursday's No. 1 TV program in Total Viewers and Adults 18-49, ABC's "Grey's Anatomy" towered above its nearest competition in the 9 o'clock hour by 3.5 million viewers (15.3 million vs. 11.8 million - CBS) and by 57% in Adults 18-49 (5.8/14 vs. 3.7/9 - NBC). It was "Grey's" 8th time in the last 9 original telecasts to rank as Thursday's No. 1 entertainment show in Adults 18-49 and the 8th time in as many telecasts in Adults 18-34.

� "Grey's" marked its highest Adult 18-49 rating in 11 weeks and largest overall audience since early December � since 11/20/08 and since 12/4/08, respectively.

"Private Practice" (10:02-11:00 p.m.)

The No. 2 TV show of the night to "Grey's," "Private Practice" soared to the top of the 10 o'clock hour, beating the second-place networks by 4.8 million viewers (12.9 million vs. 8.1 million � CBS) and by 104% in Adults 18-49 (5.3/14 vs. 2.6/7 - NBC). Beating its NBC drama competition by its widest margins yet, it was the 4th consecutive time that an original "Private Practice" has defeated an original "ER" in both Total Viewers and Adults 18-49. In addition, the ABC sophomore drama logged its 5th week in a row as the No. 1 entertainment show in its slot in Adults 18-34 and Women 18-34.

� Posting season highs for the 2nd time in 3 telecasts, "Private Practice" also achieved the series' highest ratings ever in Adults 18-49 and Adults 18-34, while drawing the series' second-largest-ever Total Viewer count.

� "Private Practice" demonstrated the best-ever retention for any series telecast to follow "Grey's Anatomy," retaining 84% in Viewers, 91% in Adults 18-49 and 93% in Adults 18-34.

� In Total Viewers and Adults 18-49, "Private Practice" generated ABC's top numbers with regularly scheduled series programming in the time period in close to 2 years � since 3/15/07.


Drawing a season-high performance on the evening with young adults, ABC's Friday lineup of "Wife Swap," "Supernanny" and "20/20" delivered the Net's highest Adults 18-49 rating (2.1/7) on the night in over 1 year - since 11/30/07.

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" drew 5.0 million viewers and a 1.8 rating, 6 share in Adults 18-49, matching the previous week's season-high number in viewers while posting a season-best rating in Adults 18-49 for the 2nd week running.

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in, "Supernanny" delivered its best-ever performance in its Friday 9 p.m. time period in both Total Viewers (6.5 million) and Adults 18-49 (2.3/7) for the 2nd time in its last 3 original telecasts. The unscripted program won its time period for the first time this season among Adults 18-49 with the Net's highest young adult performance in the hour in over 14 months - since 11/30/07.

"20/20" (10:00-11:00 p.m.)

Building on the previous week's telecast for the second week in a row, ABC News' "20/20" produced its best numbers in the hour in Total Viewers (7.4 million) and Adults 18-49 (2.2/7) in 4 weeks - since 1/9/09.

� For the 6th straight week, "20/20" outperformed its newsmagazine competition in the hour, NBC's "Dateline," in both Total Viewers (7.4 million vs. 5.0 million) and Adults 18-49 (2.2/7 vs. 1.4/4).


Opposite a "Grammy"-boosted CBS, ABC took a solid second place on Sunday, beating out third-place NBC with its "2009 Pro Bowl" overrun into the first hour of prime by 3.1 million viewers (10.7 million vs. 7.6 million) and by 80% in Adults 18-49 (3.6/9 vs. 2.0/5).

� In Viewers and Adults 18-49, ABC posted its best Sunday numbers in 9 weeks � since 12/7/08.

� ABC's "Desperate Housewives" qualified as Sunday's No. 1 entertainment series telecast in Total Viewers and Adults 18-49 for the 13th time in 14 original broadcasts this season.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite competition including a highly-rated installment of CBS' "60 Minutes" and NBC's "2009 AFC/NFC Pro Bowl" overrun, ABC's "America's Funniest Home Videos" drew its biggest audience (9.3 million) and top Adult 18-49 rating (2.8/8) in 1 year � since 2/10/08 and 2/17/08, respectively. Additionally, the venerable ABC video-clip show turned in the series' highest-rated telecast in over 2 years with Adults 18-34 (2.4/8) � since 1/28/07.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in against the opening hour of CBS' "Grammy Awards," ABC's "Extreme Makeover: Home Edition" outperformed its nearest non-awards-show competition in the hour by 3.4 million viewers (10.4 million vs. 7.0 million � NBC's "Dateline") and by 48% in Adults 18-49 (3.4/8 vs. 2.3/6 � Fox's "The Simpsons"/"King of the Hill").

"Desperate Housewives" (9:00-10:01 p.m.)

On its first original telecast in 3 weeks, ABC's "Desperate Housewives" bested its nearest non-"Grammy" competition in the 9 o'clock hour by 7.4 million viewers (13.8 million vs. 6.4 million � NBC's "XII Part 1") and by 88% in Adults 18-49 (4.9/11 vs. vs. 2.6/6 � Fox's "Family Guy"/"American Dad").

� Compared to its most recent original airing in mid-January (1/18/09), ABC's "Desperate Housewives" was up by 5% in Total Viewers (13.8 million vs. 13.1 million) and by 7% in Adults 18-49 (4.9/11 vs. 4.6/10).

"Brothers & Sisters" (10:01-11:00 p.m.)

Holding second to the "Grammys," ABC's "Brothers & Sisters" outdelivered the final hour of NBC's original movie ("XIII Part 1") by 3.1 million viewers (9.3 million vs. 6.2 million) and 138% in Adults 18-49 (3.1/8 vs. 1.3/3).

� "Brothers & Sisters" was up from its most recent telecast by 5% in Total Viewers and by 11% in Adults 18-49 (1/18/09 = 8.9 million and 2.8/7).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 2/2/09, unless stated otherwise.

  [february 2009]  

· 20/20 (ABC)
· ER (NBC)

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