HALLMARK CHANNEL'S "THE GOOD WITCH'S GARDEN" RANKS #1 IN THE TIME PERIOD ON SATURDAY NIGHT
The premiere of Hallmark Channel's newest original movie, "The Good Witch's Garden," Saturday, February 7 (9-11 p.m., ET/PT), scored a 2.7 household rating with over 2.3 million homes, over 3.1 million total viewers and 4.2 million unduplicated viewers. This performance ranked it #1 in the time period for HH and P2+ (1.4) ratings as well as the second-highest-rated Prime Time cable movie of the week and day, among all ad-supported cable networks.
The movie ranked in the top 5 among key demo deliveries, including:
#2 for HH and W25-54 (622,000) deliveries
#3 for P2+ delivery
#5 for A25-54 (904,000) and W18-49 (426,000) deliveries
"The Good Witch's Garden" also ranked in the top 10 among key demo ratings, including:
#2 for W25-54 (1.4) rating
#3 for A25-54 (1.0) rating
#8 for A18-49 (0.6) rating
"The Good Witch's Garden" boosted Hallmark Channel to rank #3 in Prime Time for the day, and #5 for the week with a 1.3 HH rating, 1.1 million homes and over 1.4 million total viewers.
"The Good Witch's Garden" is the sequel to the network's original movie "The Good Witch," which premiered January 19, 2008, and remains as the network's highest -rated non-holiday original movie premiere ever.
Source: Nielsen Media Research, January 26-February 1, 2009