Quick Take for Monday, February 9, 2009
(National Live + Same Day Program Ratings)
"The Bachelor" Hits Season Highs in Total Viewers and Adults 18-49,
Building on the Prior Week's Telecast for the 5th Consecutive Week
"The Bachelor" Stands as Monday's Top TV Show in Adults 18-34 and All Key Women, Ranking as the No. 1 Show in Adults 18-34 for the First Time This Season
Growing from its First Hour to its Second Hour, "The Bachelor" Wins from 10-11pm, Topping CBS' "C.S.I.: Miami" by 65% in Adults 18-34 and by 8% in Adults 18-49
"The Bachelor" (9:02-11:02 p.m.)
Opposite all-original programming on the broadcast networks, ABC's "The Bachelor" registered season highs in both Total Viewers (11.6 million) and Adults 18-49 (4.2/10), building on the previous week's telecast for the 5th consecutive week. In fact "The Bachelor" has built on the prior week's performance for every telecast since its season premiere. In addition, "The Bachelor" attracted its largest non-finale audience in over 4 1/2 years and strongest Adults 18-49 rating in nearly 3 years - since 5/12/04 and 2/13/06, respectively.
* "The Bachelor" won its 2-hour time-slot and qualified as Monday's No. 1 TV program among Adults 18-34 (4.3/11) and across all key Women demos: Women 18-34 (6.5/16), Women 18-49 (6.3/14) and Women 25-54 (6.6/14). Further, Monday's telecast represented the first time this season that "The Bachelor" stood as Monday's top program among Adults 18-34, while qualifying as the top program among Women 18-34 in all 6 of its telecasts this season.
* Growing from its first hour to its second hour among Adults 18-34 (4.2/11 to 4.3/11) and Adults 18-49 (4.1/10 to 4.3/10), "The Bachelor" won the 10 o'clock hour, beating second-ranked CBS' "C.S.I.: Miami" by 65% in Adults 18-34 (4.3/11 vs. 2.6/7) and by 8% in Adults 18-49 (4.3/10 vs. 4.0/10).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 2/9/09.