[02/24/09 - 08:35 AM]
Bravo Posts Best February Ever with Record Growth Across All Key Demos
Bravo spins the numbers for the month of February.

[via press release from Bravo]


NEW YORK - February 24, 2009 - Continuing its record-setting growth in 2009 and fueled by its hit creative competition and docu-series, Bravo marked the highest rated February in network history with increases across all key demos in primetime, according to Nielsen Media Research. Posting its youngest skewing month ever, the network is up 16 percent among adults 18-49 (514,000 vs. 443,000) and eight percent among total viewers (791,000 vs. 732,000) in prime versus February 2008. Bravo is also the No. 1 cable network for program engagement and is tied at No. 2 in all of television (broadcast and cable).

Bravo's original programs continue to break ratings records, with season five of "Top Chef" on pace to earn its highest rated season ever. To-date and leading into this week's season finale, "Top Chef: New York" is averaging 2.64 million adults 18-49 and 3.69 million total viewers, up 16 percent (vs. 2.28 million) and 17 percent (vs. 3.15 million) respectively versus season four. Season-to-date, the series ranks No.1 for all cable entertainment in its Wednesday 10 p.m. time period among adults 18-49 and total viewers.

The "Real Housewives" franchise has seen huge ratings surges, with season four of "The Real Housewives of Orange County" marking its highest rated season ever with double-digit increases across the board. Compared to its third season, the series was up 34 percent among adults 18-49 (1.56 million vs. 1.16 million) and 39 percent among total viewers (2.09 million vs. 1.50 million). Season two of "The Real Housewives of New York City" premiered with record ratings, scoring series high numbers across all key demos, with 1.23 million adults 18-49 and 1.64 million total viewers. Versus the premiere of season one, "New York City" was up 86 percent among adults 18-49 (vs. 659,000) and nearly doubled its season one viewership with a 99 percent increase among total viewers (vs. 824,000).

Through two episodes, the second season of "The Millionaire Matchmaker" is averaging 542,000 adults 18-49 and 780,000 total viewers. Versus the four week time period average prior to its premiere, the series is up 124 percent among adults 18-49 (vs. 242,000) and up 118 percent among total viewers (vs. 358,000).

Source: Nielsen Media Research, Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; All RHNYC data and comparisons based off of Live + Same Day. IAG measured networks, 1/01/09-1/31/09. Program Engagement nonsports programming, P18-49.Cable Prime: M-Su 6P-12A & Bcast Prime: M-Su 8-11P /Su 7P-11P.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [february 2009]  


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