[03/03/09 - 12:30 PM]
ABC Claims 4 of the Week's Top 15 Shows in Adults 18-49
ABC spins the numbers for the week of February 23-March 1.

[via press release from ABC]

Primetime Ratings Report For the week of February 23, 2009 (Based on National Live + Same Day Program Ratings)

Finishing No. 2 to Fox, ABC Claims 4 of the Week's Top 15 Shows in Adults 18-49, with "Lost," "Brothers & Sisters," "The Bachelor" and "Home Edition"

"The Bachelor: The Women Tell All" Jumps Sharply Over its Most-Recent Edition, the Most-Watched "Tell All" in Over 5 Years and Highest in Adults 18-49 in Over 3 Years

"True Beauty" Season Finale Wins its Hour in Adults 18-49, Matches a Series High And Improves ABC's Monday 10pm Hour by 48% Over the Same Weeks Last Year

Tuesday at 8pm, ABC's "Homeland Security USA" Hits Best-Since-Debut Numbers

ABC Ranks No. 2 to an "Idol"-Filled Fox in Young Adults on Wednesday, Up Over The Year-Ago Night by 17% with its 4th Straight Week of Year-to-Year Growth

Up from its Performance 2 Weeks Ago Opposite "American Idol," "Lost" Is TV's No. 1 Scripted Show in Adults 18-49 for the 6th Straight Wednesday

"Grey's Anatomy" Generates its Top Repeat Numbers in More than 1 Year

For the 9th Straight Week, ABC News' "20/20" Beats NBC News' "Dateline" During Friday's 10 O'clock Hour Among Total Viewers and Adults 18-49

With Winning Numbers from the 2-Hour "Brothers & Sisters" Event, ABC Ranks No. 1 on Sunday for the 3rd Straight Week with Adults 18-49

Marking in its Second-Highest Numbers of the Season, "America's Funniest Home Videos" is the No. 1 Non-Sports Show Sunday at 7pm in Adults 18-49

Up from its Most Recent Original, "Home Edition" is the Most-Watched TV Show In Sunday's 8pm Hour and Outruns CBS' "Amazing Race" by 17% in Adults 18-49

ABC's "Brothers & Sisters" Produces Strongest-Since-Season-Premiere Results

WEEK No. 23:

ABC finished No. 2 to Fox for the week of February 23, 2009, in Adults 18-49 (2.5/7-tie) and Adults 18-34 (2.0/6).

Rankings: The Network aired 4 of the week's Top 15 TV programs in Adults 18-49: "Lost" � No. 4, "Brothers & Sisters" � No. 7, "The Bachelor" � No. 12 and "Extreme Makeover: Home Edition" � No. 15. In addition, ABC claimed 3 of the Top 6 shows for the week in Women 18-34: "The Bachelor" � No. 4, "Brothers & Sisters" � No. 5 and "Lost" � No. 6. Please note that "Grey's Anatomy" was in repeat on Thursday and "Desperate Housewives" was pre-empted on Sunday for the 2-hour "Brothers & Sisters."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC's Monday lineup of "The Bachelor: The Women Tell All" and the season finale of "True Beauty" drew 9.8 million and a 3.6 rating, 9 share in Adults 18-49, taking second in both Nielsen measures. ABC won the night across each of the key Women demographics: Women 18-34 (5.2/13), Women 18-49 (5.4/13) and Women 25-54 (5.7/13). ABC has stood as the No. 1 Network on the night among Women 18-34 for 8 weeks running, while winning Monday evening among Women 18-49 for the 7th time in the last 8 weeks.

"The Bachelor: The Women Tell All" (8:00-10:00 p.m.)

ABC's "The Bachelor: The Women Tell All" saw significant increases over its most recent edition (5/5/08), up by 4.3 million viewers (10.9 million vs. 6.6 million) and by 61% in Adults 18-49 (3.7/9) vs. 2.3/6). In fact, it was the most-watched "Women Tell All" telecast in over 5 years and highest rated among Adults 18-49 in over 3 years � since 11/12/03 and 2/20/06, respectively. Additionally, it was the 3rd-most-watched "The Bachelor: The Women Tell All" in the history of "The Bachelor" franchise.

� "The Bachelor" won its 2-hour time period across all key Women demos for the 5th consecutive week: Women 18-34 (5.7/14), Women 18-49 (5.8/14) and Women 25-54 (6.1/13).

� Growing from its first hour to its second hour in Total Viewers (10.7 million to 11.2 million) and Adults 18-49 (3.4/9 to 4.0/10), "The Bachelor" won the 9 o'clock hour in the young adult demo, ranking No. 1 in the hour for the 5th consecutive week.

"True Beauty" (10:00-11:00 p.m.)

The season finale of "True Beauty" took the Net to the No. 1 position among Adults 18-49 (3.2/9), matching a series high performance in the key young adult sales demo. In addition, the season ender led the hour with series high ratings across all key Women demos: Women 18-34 (4.3/12), Women 18-49 (4.7/12) and Women 25-54 (4.7/11). "True Beauty" led the Monday 10:00 p.m. hour in Adults 18-49 in 3 of its final 4 telecasts on the night, while leading the time slot among Women 18-34 on all 7 of its Monday airings.

� On average during its run, "True Beauty" delivered solid increases to the Monday 10 o'clock hour, up by 2.0 million viewers (7.2 million vs. 5.2 million) and by 48% in Adults 18-49 (3.1/8 vs. 2.1/5) compared to the comparable weeks last year (1/7 � 2/25/08). In addition, "True Beauty" ranked No. 1 in its Monday time-slot among Adults 18-34 (2.9/8), Women 18-34 (4.1/11) and Women 18-49 (4.4/10).


"Homeland Security USA" (8:00-9:00 p.m.)

Building on the previous week's telecast by 1.4 million viewers and by 36% in young adults, ABC's "Homeland Security USA" posted best-since premiere numbers in Total Viewers (6.1 million) and Adults 18-49 (1.9/5) since its debut 7 weeks ago - since 1/06/08.

� "Homeland Security USA" improved the Net's performance in the hour on the same night last year by 1.5 million viewers and by 58% in Adults 18-49 (4.6 million & 1.2/3 on 2/26/08).


ABC ranked No. 2 to Fox on Wednesday night among young adults: Adults 18-49 (2.7/7-tied w/CBS) and Adults 18-34 (2.4/7). Opposite a 2-hour installment of "American Idol" on Fox, ABC (2.4/7) beat CBS by 50% (1.6/5) and NBC by 41% (1.7/5) among Adults 18-34.

� Although the Network faced stiffer demographic competition year to year from a 2-hour edition of Fox's "American Idol," compared to an "Idol"/"Back to You" combo on the year-ago night (2/27/08), ABC's Wednesday results were up from the same night last year by 5% in Total Viewers (6.8 million vs. 6.5 million) and by 17% in Adults 18-49 (2.7/7 vs. 2.3/6). In fact it was ABC's 4th straight week to register year-to-year young adult growth on the night, finishing up or even with the year-ago Wednesday for 6 weeks in a row.

"Lost" (9:00-10:06 p.m.)

Jumping from its lead-in by 159% and gaining young adult audience from start to finish against the second hour of Fox's expanded "Idol," self-starter "Lost" marked its 6th week in a row to emerge as Wednesday's No. 1 scripted TV show in Adults 18-49. Beating its original drama competition in the 9 o'clock hour by wide margins in Adults 18-49, ABC's "Lost" (4.4/11) topped CBS' "Criminal Minds" by 26% (3.5/8) and NBC's "Life" by 175% (1.6/4). The ABC drama was also the evening's highest-rated scripted show in the other two key Adult demos: Adults 18-34 (4.1/11) and Adults 25-54 (4.9/11).

� Compared to "Lost's" performance opposite Fox's expanded "Idol" two weeks ago (2/11/09), the fifth-year ABC drama was up in Total Viewers (+3% - 10.1 million vs. 9.8 million), Adults 25-54 (+7% - 4.9/11 vs. 4.6/10) and across each of the key Women demographics: W18-34 +2% (4.4/11 vs. 4.3/11), W18-49 +4% (4.7/11 vs. 4.5/10) and W25-54 +9% (5.1/11 vs. 4.7/10).


"Grey's Anatomy" (9:00-10:02 p.m.)

ABC's "Grey's Anatomy" registered its strongest numbers in Total Viewers (6.8 million) and Adults 18-49 (2.2/6) for a repeat telecast in more than one year - since 1/17/08.


"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" (4.5 million & 1.5/5 in Adults 18-49) beat both NBC's back-to-back episodes of "Howie Do It" (4.3 million & 1.3/4) and Fox's "Terminator: The Sarah Conner Chronicles" (3.4 million & 1.2/4). In fact, it was the 1st time that the ABC unscripted series has beaten the Fox drama in the key young adult demo.

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in, ABC's "Supernanny" also took second in its time period in viewers (5.5 million) and young adults (1.8/6), defeating original dramas in the 9 o'clock hour, Fox's "Dollhouse" (4.2 million & 1.6/5) and NBC's "Friday Night Lights" (4.2 million & 1.5/5).

� "Supernanny" ranked No. 1 in its time slot across among Women 18-49 (2.6/8) and Women 25-54 (3.1/8) for the 3rd time in the last 4 weeks.

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20" placed second in the final hour of prime in Total Viewers (7.1 million) and Adults 18-49 (2.0/6), while ranking No. 1 among Women 18-49 (2.7/8) and Women 25-54 (3.5/9-tied). In fact, it was the 5th week in a row that the ABC newsmagazine has ranked No. 1 among Women 18-49.

� For the 9th week running, "20/20" outperformed its newsmagazine competition in the hour, NBC's "Dateline," in both Total Viewers (7.1 million vs. 5.8 million) and Adults 18-49 (2.0/6 vs. 1.5/5).


Boosted by a winning performance from the 2-hour "Brothers & Sisters" event, ABC ranked No. 1 on Sunday night among Adults 18-49 (3.6/9-tie) for the 3rd week in a row.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Competing against Fox's NASCAR overrun in the 7 o'clock hour, ABC's "America's Funniest Home Videos" stood as the No. 1 non-sports show in its time slot in Adults 18-49 (2.7/8), beating out competition on CBS by 23% ("60 Minutes" � 2.2/6) and on NBC by 170% ("Best of Tracy Morgan" � 1.0/3).

� In Total Viewers (9.0 million) and Adults 18-49 (2.7/8), "America's Funniest Home Videos" marked its second-highest numbers of the season.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Standing as the most-watched TV show in the 8 o'clock hour (11.0 million), ABC's "Extreme Makeover: Home Edition" also beat out its unscripted competition among young adults, outrunning CBS' "Amazing Race XIV" by 17% in Adults 18-49 (3.5/9 vs. 3.0/8).

� "Home Edition" was up over its most recent original in both Total Viewers and Adults 18-49 (10.4 million & 3.4/8 on 2/8/09).

"Brothers & Sisters" (9:00-11:00 p.m.)

Winning its competitive 2-hour time period over NBC's season premiere of "Celebrity Apprentice" and CBS' "Sunday Movie - Jesse Stone: Thin Ice," ABC's "Brothers & Sisters" ranked No. 1 from 9:00-11:00 p.m. across all key Adult demos: AD18-34 (3.1/8), AD8-49 (4.1/10) and AD25-54 (5.1/11).

� Gaining viewers and young adult audience from its first hour to its second hour, "Brothers & Sisters" posted best-since-season-premiere numbers, representing the series' strongest results in well over 5 months with Total Viewers (12.0 million) and Adults 18-49 (4.1/10) � since 9/22/08.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 2/23/09, unless stated otherwise.

  [march 2009]  

· 20/20 (ABC)

most recent ratings | view all posts
[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[03/16/17 - 03:33 PM]
Tuesday's Broadcast Ratings: "This Is Us" Wraps Season on Top
NBC takes home top honors among adults 18-49 last night.

[03/16/17 - 11:30 AM]
Monday's Broadcast Ratings: "The Bachelor" Goes Out on Top
ABC tops NBC on the night among adults 18-49.

[03/16/17 - 07:45 AM]
Sunday's Broadcast Ratings: NBC Keeps Demo Crown, CBS Top Viewers
The Peacock's "Little Big Shots" leads the night in both categories.