or


[03/05/09 - 12:47 PM]
ABC Places a Solid No. 2 to FOX in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[via press release from ABC]

Quick Take for Wednesday, March 4, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Places a Solid No. 2 to Fox in Adults 18-49, Surging Over the Year- Ago Wednesday by 38% with its 5th Straight Week of Year-to-Year Growth

For the 7th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Growing Week to Week, "Lost" Wins the 9pm Hour in Viewers and Young Adults, Beating Fox's "Idol"-Driven "Lie to Me" by its Biggest Margins Yet

"Life On Mars" Posts its Top Adult 18-49 Number Since its Time Slot Premiere

Wednesday Night (8:00-11:00 p.m.)

Turning in its most competitive finish on the night with its regular line-up since the return of "Idol" in January, ABC placed a solid No. 2 to Fox on Wednesday night among Adults 18-49 (2.9/8), beating third-place CBS by 32% (2.2/6) and fourth-place NBC by 93% (1.5/4).

� Continuing to deliver increasing year-to-year returns on the night, ABC's Wednesday results were up from the same night last year (3/5/08) by 1.0 million viewers (7.0 million vs. 6.0 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5). In fact it was ABC's 5th consecutive week to deliver year-to-year young adult growth on the night, finishing up or even with the year-ago Wednesday for 7 weeks in a row.

"Lost" (9:00-10:00 p.m.)

Catapulting from its lead-in by 5.8 million viewers and by 200% in young adults and gaining audience from start to finish, ABC's "Lost" won the 9 o'clock hour, defeating second-place Fox's "Idol"-driven "Lie to Me" by its biggest margins yet in both Total Viewers (+4% - 10.6 million vs. 10.2 million) and Adults 18-49 (+33% - 4.8/12 vs. 3.6/9).

� ABC's "Lost" registered its 7th week in a row as Wednesday's No. 1 scripted TV show in Adults 18-49. The ABC drama was also the evening's highest-rated scripted show in the other two key Adult demos: Adults 18-34 (4.5/13) and Adults 25-54 (5.2/12).

� "Lost" surged week to week by 5% in Total Viewers and by 9% in Adults 18-49 (2/25/09 = 1.01 million and 4.4/11).

"Life on Mars" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Life on Mars" drew its biggest audience (5.7 million) in 4 weeks and posted its highest Adult 18-49 rating (2.1/6) since its premiere on the night 5 weeks ago � since 2/4 and 1/28/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/4/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)





most recent ratings | view all posts
[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.