or


[03/13/09 - 12:51 PM]
ABC Wins the Night in Adults 18-34 and Across Key Women
ABC spins the numbers for Thursday, March 12.

[via press release from ABC]

Quick Take for Thursday, March 12, 2009 (Fast Affiliate Live + Same Day Ratings)

As its Thursday Schedule Returns to Original for the First Time Since Mid-February, ABC Wins the Night in Adults 18-34 and Across Key Women

Year to Year, ABC's Thursday Gains 1.7 Million Viewers and 17% in Adults 18-49

Growing Sharply Week to Week in Viewers and Young Adults, "Ugly Betty" Beats its NBC Comedy Competition in the 8 O'clock Hour by Wide Margins

Thursday's No. 1 TV Show Among Young Adults, ABC's "Grey's Anatomy" Beats CBS' "C.S.I." at 9pm by 17% in Adults 18-49 and by 92% in Adults 18-34

"Private Practice" is a Strong No. 2 to a Guest Cast-Boosted "ER" in Adults 18-49, While Ranking No. 1 in the 10pm Hour in Adults 18-34 and Key Women Demos

"Private Practice" Post Big Gains for ABC in the Hour Over "Eli Stone" a Year Ago

Thursday Night (8:00-11:00 p.m.)

As its Thursday schedule returned to original for the first time since mid-February (2/19/09), ABC earned a strong second place on the night in Total Viewers (9.9 million) and Adults 18-49 (3.5/9). ABC dominated the night in Adults 18-34, beating its nearest competitor by 19% (3.2/10 vs. 2.7/8 � NBC), and also delivered the No. 1 network position across each of the key Women demos: W18-34 (4.8/13), W18-49 (5.1/13) and W25-54 (5.7/13).

� ABC improved its Thursday numbers over the year-ago night by 1.7 million viewers and by 17% in Adults 18-49 (8.2 million and 3.0/9 on 3/13/08).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"Kath & Kim"), which included the season finale of "Kath & Kim," by 3.0 million viewers (7.2 million vs. 4.2 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).

� Jumping from the prior week's original telecast (6.3 million & 1.7/5) by nearly 1 million viewers and by 24% in Adults 18-49, "Ugly Betty" posted its best numbers in 3 weeks � since 2/19/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program with young adults, ABC's "Grey's Anatomy" defeated CBS' "C.S.I." in the 9 o'clock hour by 17% in Adults 18-49 (4.9/12 vs. 4.2/10) and by 92% in Adults 18-34 (4.8/13 vs. 2.5/7). It was "Grey's" 11th time in its last 12 original airings to rank as Thursday's No. 1 entertainment telecast with Adults 18-49, and the 11th time in as many airings among Adults 18-34.

"Private Practice" (10:00-11:00 p.m.)

Opposite an above average "ER," featuring the return of a number of high-profile original cast members, ABC's "Private Practice" took a strong second place in the 10 o'clock hour among Adults 18-49, defeating CBS' "Eleventh Hour" by 21% (3.4/9 vs. 2.8/7). "Private Practice" won the hour among Adults 18-34, topping "ER" by 15% (3.1/9 vs. 2.7/8) and marking the ABC sophomore drama's 8th consecutive original telecast as the No. 1 entertainment show in the time slot. Trailing only "Grey's Anatomy," "Private Practice" stood as Thursday's No. 2 TV show in Women 18-34 (4.7/13) and Women 18-49 (5.2/13).

� Versus the Net's performance in the hour on the same night last year (3/13/08) with an original "Eli Stone," "Private Practice" improved the time period for ABC by 2.2 million viewers (9.1 million vs. 6.9 million) and by 48% in Adults 18-49 (3.4/9 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/12/09.





  [march 2009]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ELI STONE (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· MY NAME IS EARL (NBC)
· PRIVATE PRACTICE (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[03/16/17 - 03:33 PM]
Tuesday's Broadcast Ratings: "This Is Us" Wraps Season on Top
NBC takes home top honors among adults 18-49 last night.

[03/16/17 - 11:30 AM]
Monday's Broadcast Ratings: "The Bachelor" Goes Out on Top
ABC tops NBC on the night among adults 18-49.