or


[03/17/09 - 12:13 PM]
ABC's Lineup of "Dwts" and "Castle" Takes the Net to the No. 1 Position in Total Viewers and Adults 18-49 on Monday for the 3rd Straight Week
ABC spins the numbers for Monday, March 16.

[via press release from ABC]

Quick Take for Monday, March 16, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Lineup of "DWTS" and "Castle" Takes the Net to the No. 1 Position in Total Viewers and Adults 18-49 on Monday for the 3rd Straight Week

ABC's "Dancing with the Stars" is Monday's No. 1 Program in Viewers and Young Adults for the 2nd Week in a Row

"DWTS" Leads from 8-10pm by 9.0 Million Viewers and by 26% in Adults 18-49

Holding Strong Retention from its Week-Ago Premiere and Continuing to Improve its Time Period for ABC, "Castle" Takes a Strong Second at 10pm to CBS' "CSI: Miami"

Monday Night (8:00-11:00 p.m.)

ABC's lineup of "Dancing with the Stars" and "Castle" took the Net to the No. 1 position on Monday for the 3rd week running in Total Viewers (17.9 million) and Adults 18-49 (4.6/12). The Network topped second-place Fox on the night by 5.8 million viewers and by 10% in Adults 18-49 (12.1 million & 4.2/11).

� ABC was up over the same night last year, improving by 2.9 million viewers and 5% in Adults 18-49 (15.0 million & 4.4/12 on 3/17/08).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's broad appealing "Dancing with the Stars" attracted 21.1 million viewers and a 5.3 rating, 14 share in Adults 18-49, qualifying as Monday's No. 1 TV program in viewers and young adults for the 2nd straight week. "Dancing with the Stars" outdrew second-place Fox in its 2-hour time period by 9.0 million viewers and by 26% in Adults 18-49 (12.1 million & 4.2/11).

� "Dancing with the Stars" is up over its Week 2 performance last year by 3% in both Total Viewers and by 4% in Adults 18-49 (20.5 million & 5.1/13 on 3/24/08).

"Castle" (10:00-11:00 p.m.)

Holding strong with its week-ago series debut and delivering improved retention of its lead-in, ABC's "Castle" took second in the 10 o'clock hour in Total Viewers (11.5 million) and Adults 18-49 (3.1/8) to CBS' veteran "C.S.I.: Miami."

� Compared to the Net's performance in the hour this season with series programming, "Castle" on average has improved the time period for ABC by 2.4 million viewers (11.1 million vs. 8.7 million) and by 11% in Adults 18-49 (3.1/8 vs. 2.8/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/16/09.





  [march 2009]  
S
M
T
W
T
F
S


· CASTLE (ABC)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)





most recent ratings | view all posts
[02/20/19 - 08:11 AM]
Tuesday's Broadcast Ratings: Another Week, Another NBC Demo Victory
"This Is Us" paves the way for the Peacock to take home the adults 18-49 crown.

[02/19/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC Finales Top Viewers; ABC Wins Demo Race
"The Bachelor" leads the night among adults 18-49 while "America's Got Talent: The Champions" is the most-watched program overall.

[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.

[02/11/19 - 08:15 AM]
Sunday's Broadcast Ratings: Grammy Awards Put CBS on Top
The Eye's annual telecast is up in total viewers but down among adults 18-49 in the preliminary results.

[02/10/19 - 08:10 AM]
Saturday's Broadcast Ratings: Alliance of American Football Opens on Top for CBS
Preliminary numbers put the Eye's new football coverage in front among adults 18-49.

[02/09/19 - 08:33 AM]
Friday's Broadcast Ratings: "Celebrity Big Brother" Pushes CBS on Top
The Eye takes home top honors in both total viewers and adults 18-49.

[02/08/19 - 08:09 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Powers CBS Victory
The Eye wins the night in both total viewers and adults 18-49.