or


[03/17/09 - 12:13 PM]
ABC's Lineup of "Dwts" and "Castle" Takes the Net to the No. 1 Position in Total Viewers and Adults 18-49 on Monday for the 3rd Straight Week
ABC spins the numbers for Monday, March 16.

[via press release from ABC]

Quick Take for Monday, March 16, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Lineup of "DWTS" and "Castle" Takes the Net to the No. 1 Position in Total Viewers and Adults 18-49 on Monday for the 3rd Straight Week

ABC's "Dancing with the Stars" is Monday's No. 1 Program in Viewers and Young Adults for the 2nd Week in a Row

"DWTS" Leads from 8-10pm by 9.0 Million Viewers and by 26% in Adults 18-49

Holding Strong Retention from its Week-Ago Premiere and Continuing to Improve its Time Period for ABC, "Castle" Takes a Strong Second at 10pm to CBS' "CSI: Miami"

Monday Night (8:00-11:00 p.m.)

ABC's lineup of "Dancing with the Stars" and "Castle" took the Net to the No. 1 position on Monday for the 3rd week running in Total Viewers (17.9 million) and Adults 18-49 (4.6/12). The Network topped second-place Fox on the night by 5.8 million viewers and by 10% in Adults 18-49 (12.1 million & 4.2/11).

� ABC was up over the same night last year, improving by 2.9 million viewers and 5% in Adults 18-49 (15.0 million & 4.4/12 on 3/17/08).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's broad appealing "Dancing with the Stars" attracted 21.1 million viewers and a 5.3 rating, 14 share in Adults 18-49, qualifying as Monday's No. 1 TV program in viewers and young adults for the 2nd straight week. "Dancing with the Stars" outdrew second-place Fox in its 2-hour time period by 9.0 million viewers and by 26% in Adults 18-49 (12.1 million & 4.2/11).

� "Dancing with the Stars" is up over its Week 2 performance last year by 3% in both Total Viewers and by 4% in Adults 18-49 (20.5 million & 5.1/13 on 3/24/08).

"Castle" (10:00-11:00 p.m.)

Holding strong with its week-ago series debut and delivering improved retention of its lead-in, ABC's "Castle" took second in the 10 o'clock hour in Total Viewers (11.5 million) and Adults 18-49 (3.1/8) to CBS' veteran "C.S.I.: Miami."

� Compared to the Net's performance in the hour this season with series programming, "Castle" on average has improved the time period for ABC by 2.4 million viewers (11.1 million vs. 8.7 million) and by 11% in Adults 18-49 (3.1/8 vs. 2.8/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/16/09.





  [march 2009]  
S
M
T
W
T
F
S


· CASTLE (ABC)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)





most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.