or


[03/18/09 - 12:56 PM]
On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months
ABC spins the numbers for Tuesday, March 17.

[via press release from ABC]

Quick Take for Tuesday, March 17, 2009 (Fast Affiliate Live + Same Day Ratings)

On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months

Opener of "DWTS Results" Surges from its Lead-in, Outdrawing NBC's "Biggest Loser" by 3.8 Million Viewers and Beating CBS' "Mentalist" in the Younger Demos

Despite Facing Lower TV Usage Levels from St. Patrick's Day, ABC's Opener of "DWTS Results" Pulls ABC's Biggest Audience in the Time Slot in Nearly 4 Months

ABC News' "Primetime: What Would You Do?" Generates the Series' Biggest Audience this Season and Marks its Top Adult 25-54 Number Since Mid-January

Tuesday Night (8:00-11:00 p.m.) On an ultra-competitive Tuesday night, facing Fox's expanded 2-hour installment of "American Idol," CBS' original drama lineup ("NCIS"/"The Mentalist"/"Without a Trace") and originals on NBC (2-hour "Biggest Loser"/"L&O: SVU"), ABC attracted its biggest audience (9.4 million) on the evening in 2 months � since 1/20/09.

Please note: Due to the St. Patrick's Day holiday, overall primetime TV usage levels were down notably among Adults 18-49 from the prior Tuesday (36.2% vs. 37.6%).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

In the 9 o'clock hour opposite the second halves of Fox's "Idol" and NBC's "Loser" as well as CBS' "The Mentalist," ABC's "DWTS Results" surged from its lead-in by 4.3 million viewers and by 59% in Adults 18-49, while gaining audience throughout its telecast. On its season opener, ABC's "Dancing with the Stars Results" outdrew the second hour of NBC's time-slot regular, "Biggest Loser," by 3.8 million viewers (12.4 million vs. 8.6 million) and defeated CBS' hit-drama "The Mentalist" across the younger demos: +5% in Adults 18-34 (2.1/6 vs. 2.0/6), +21% in Women 18-34 (2.9/8 vs. 2.4/6) and +7% in Teens 12-17 (1.5/5 vs. 1.3/4). With Kids 2-11 (1.5/6) ABC's broad-appealing unscripted dance competition beat out both "Biggest Loser" and "The Mentalist," trailing only Fox's "American Idol" in the time slot. Singer Belinda Carlisle was the first celebrity dancer eliminated from the competition this season.

� "DWTS Results" generated ABC's biggest audience (12.4 million) in the slot with regular programming in nearly 4 months and its best Adult 18-49 number (2.7/7) in more than 2 months - since 11/25/08 and 1/6/09, respectively.

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

During the 10 o'clock hour against NBC's "Law & Order: SVU" and CBS' "Without a Trace," ABC News' "Primetime: What Would You Do?" topped its CBS competitor by 21% among Adults 18-34 (1.7/5 vs. 1.4/4) and by 35% among Women 18-34 (2.3/7v s. 1.7/5).

� "What Would You Do?" garnered the series' biggest audience (7.8 million) this season and hit its top Adult 25-54 number (2.8/7) since mid-January � since 1/13/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/17/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· WITHOUT A TRACE (CBS)









most recent ratings | view all posts
[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.