or


[03/24/09 - 03:28 PM]
Secret Life's 1b Finale Ranks as the Series' Most-Watched on Record in Total Viewers
ABC Family spins the numbers for Monday, March 23.

[via press release from ABC Family]

Ratings Highlights for Monday, March 23, 2009 (Final National Ratings)

"Secret Life's" 1B Finale Ranks as the Series' Most-Watched on Record in Total Viewers, and ABC Family's No. 1 Telecast of All Time in Females 12-34

Monday's "Secret Life" Hits Season Highs Across All Key Demos and Stands as the Show's Second-Most-Watched Ever

"Secret Life" Finale is TV's No. 1 Program in Females 12-34, TV's No. 1 Scripted Show in Viewers 12-34, and Cable's No. 1 Scripted Telecast in Viewers and All Other Target Demos

Against CW's "Gossip Girl," "Secret Life's" Finale Delivers its Largest Margin of Victory Yet, More Than Doubling in Total Viewers and Viewers 12-34, and Beating the Time Period Rival by Double-Digit Percentages in All Other Key Demos

During its Season 1B, "Secret Life" Tops the CW's "Gossip Girl" in Total Viewers, Viewers 12-34 and Females 12-34 in All 6 of Their Head-to-Head Original Airings

"Secret Life's" Qualifies as Cable's No. 1 Original Series of the 2008/09 Season in Viewers 12-34 and Females 12-34

In the Face of a Heightened Competitive Environment, "Secret Life's" Season 1B Impressively Tops the Show's Season 1A Delivery in Women 18-49 and Females 12-34, and Virtually Matches in All Other Key Demos

"The Secret Life of the American Teenager" (Mondays, 8:00-9:00 p.m.)

Posting season highs across all target demos, "Secret Life's" 1B finale matched its 1A finale on 9/9/08 as the series' most-watched telecast on record in Total Viewers (4.5 million), and ranks as ABC Family's No. 1 telecast on record in Females 12-34 (2.4 million). Additionally, Monday's closer qualified as the series' second-most-watched on record, behind only its 1A finale, in Adults 18-34 (1.4 million), Women 18-34 (1.1 million), Adults 18-49 (2.0 million), Women 18-49 (1.7 million) and Viewers 12-34 (2.9 million).

� Competitively, "Secret Life's" finale stood as Monday's No. 1 TV telecast in Females 12-34 (2.4 million), the No. 1 scripted telecast on all TV in Viewers 12-34 (2.9 million), and as cable's No. 1 scripted telecast in Total Viewers (4.5 million), Adults 18-34 (1.1 million) and Adults 18-49 (2.0 million), as well as in key Women.

� Against the CW's high-profile first run "Gossip Girl," "Secret Life's" finale more than doubled in Total Viewers (4.5 million vs. 2.2 million), and beat the time period rival by 50% in Adults 18-34 (1.4 million vs. 935,000), by 43% in Adults 18-49 (2.0 million vs. 1.4 million) and by 123% in Viewers 12-34 (2.9 million vs. 1.3 million) � its largest margin of victory yet.

o Impressively, "Secret Life" surpassed the CW's "Gossip Girl" in Total Viewers, Viewers 12-34 and Females 12-34, in all 6 of their head-to-head original airings, with "Secret Life's" season finale posting the largest margin of victory in key demos over the CW drama.

� During its winter season (1/5-3/23/09), "Secret Life" dominated Monday's 8 o'clock hour, overshadowing runners-up USA by 29% in Adults 18-49 (1.8 million vs. 1.4 million), by 91% in Women 18-49 (1.4 million vs. 732,000), and TBS by 45% in Adults 18-34 (1.2 million vs. 826,000), by 170% in Women 18-34 (938,000 vs. 347,000) and by 117% in Viewers 12-34 (2.6 million vs. 1.2 million). In Total Viewers, "Secret Life" topped cable giant USA by 3% (3.9 million vs. 3.8 million).

� 2008/09 season to date, "Secret Life" is cable's No. 1 original series in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million).

� Despite the heightened competitive environment, season 1B vs. 1A, "Secret Life" delivered gains in Women 18-49 (1.40 million vs. 1.38 million) and Females 12-34 (2.18 million vs. 2.14 million), and impressively held basically even in Total Viewers (3.91 million vs. 3.95 million) and all other target categories.

[Editors Note: "The Secret Life of the American Teenager is set to return in Summer 2009 with 12 all-new episodes.]

Source: Nielsen Media Research (National Ratings, 3/23/09, Live + Same Day; Season-to-date, Most Current, "Secret Life" 1/5/09-3/23/09; Year-Ago, Live + 7; 2008/09 Season: 9/29/08-3/23/09).





  [march 2009]  
S
M
T
W
T
F
S


· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[06/25/19 - 08:09 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "The Bachelorette"
The Alphabet again takes home a victory in total viewers and adults 18-49.

[06/24/19 - 11:25 AM]
"Yellowstone" Season Two Premiere Draws 5 Million Total Viewers, Making It Cable's Most-Watched Original Telecast This Summer
Paramount Network further spins the numbers for Wednesday, June 19.

[06/24/19 - 08:21 AM]
Sunday's Broadcast Ratings: ABC Tops Demo Race with "Highwire Live in Times Square"
The Alphabet's Nik Wallenda special brings home the adults 18-49 crown.

[06/23/19 - 08:43 AM]
Saturday's Broadcast Ratings: Baseball Sparks FOX to Victory
The network wins the evening in both total viewers and adults 18-49.

[06/22/19 - 12:42 PM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The latter's "Dateline NBC" leads the night among adults 18-49.

[06/21/19 - 08:19 AM]
Thursday's Broadcast Ratings: Newcomers "Holey Moley," "Spin the Wheel" Top Demos
ABC and FOX both get a boost among adults 18-49 last night.

[06/20/19 - 11:19 AM]
"Yellowstone" Season Two Premiere Hits Series Ratings Highs and Increases Double Digits from Series Debut
Paramount Network spins the numbers for Wednesday, June 19.

[06/20/19 - 08:21 AM]
Wednesday's Broadcast Ratings: "Press Your Luck" Puts ABC on Top
The Alphabet's new game show leads the night in both total viewers and adults 18-49.

[06/19/19 - 08:10 AM]
Tuesday's Broadcast Ratings: "Songland" Rises in Latest NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[06/18/19 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Tops Charts for ABC
The Alphabet is the network to beat in both total viewers and adults 18-49.

[06/17/19 - 11:08 AM]
"Younger" Records Highest-Rated Season Premiere in Its History in Key P25-54 Demo, Draws 1.3 Million Total Viewers
TV Land further spins the numbers for Wednesday, June 12.

[06/17/19 - 08:17 AM]
Sunday's Broadcast Ratings: FOX Gets Boost from Final Round of U.S. Open Championship
The network takes home top honors among total viewers and adults 18-49.

[06/16/19 - 09:53 AM]
Saturday's Broadcast Ratings: FOX, U.S. Open Top Charts
The network's third round of PGA coverage leads the evening in both total viewers and adults 18-49.

[06/15/19 - 08:26 AM]
Friday's Broadcast Ratings: NBC Tops Low Key Friday in Demos
"Dateline NBC" and an encore "American Ninja Warrior" lead the evening among adults 18-49.

[06/14/19 - 10:27 AM]
Hallmark Channel's "Good Witch" Kicks Off Fifth Season as #1 Original Scripted Series on Cable
The Hallmark Channel further spins the numbers for the week of June 3-9.