or


[03/30/09 - 12:31 PM]
ABC Is No. 1 on Sunday in Key Women
ABC spins the numbers for Sunday, March 29.

[via press release from ABC]

Quick Take for Sunday, March 29, 2009 (Fast Affiliate Live + Same Day Ratings)

Although "Housewives" Aired in Repeat and the Net Faced an All-Original CBS, with a March Madness Boost, ABC is No. 1 on Sunday in Key Women

Opposite an NCAA Basketball Overrun-Led CBS, ABC's "America's Funniest Home Videos" Generates Sizeable Week-to-Week Gains

"Home Edition" Finishes No. 1 in its 2-Hour 8-10pm Slot Among Adults 18-49, Finishing First in its Time Period for the 6th Week Running in Women 18-49

Posting its 3rd Straight Week in Viewer and Young Adult Increases, "Extreme Makeover: Home Edition" Logs its Top Adult Numbers in 2 Months

ABC's 10pm Repeat "Housewives" Beats CBS' Original Dramas in Adults 18-34

Sunday Night (7:00-11:00 p.m.)

As "Desperate Housewives" went into repeat, up against all original programming on CBS and its boost from an NCAA Basketball Tournament overrun at the beginning of the night (approx. 15 minute), ABC earned second place on Sunday in Total Viewers (9.0 million) and Adults 18-49 (2.8/7), beating out NBC and Fox by solid margins on both counts. The Network finished No. 1 on Sunday for the 7th consecutive week across each of the key Women demographics: W18-34 (3.0/9), W18-49 (3.6/9), W25-54 (4.1/10-tie).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' "March Madness" overrun leading into "60 Minutes," ABC's "America's Funniest Home Videos" earned second place during the 7 o'clock hour among Adults 18-49 (2.3/7) and Adults 18-34 (1.7/6), while delivering the No. 1 position with Women 18-34 (2.0/7-tie).

� "AFV's" numbers surged week to week by 1.0 million viewers (8.1 million vs. 7.1 million) and by 21% in Adults 18-49 (2.3/7 vs. 1.9/6).

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

Building on its lead-in and gaining audience throughout 8:00-10:00 p.m. telecast, ABC's "Extreme Makeover: Home Edition" ranked No. 1 in its 2-hour time period among Adults 18-49 (3.5/9), beating out runner-up Fox's animated comedy block. The ABC unscripted series also took first place with key Women, delivering the No. 1 position in its time slot among Women 18-49 for 6 consecutive weeks and among Women 18-34 on 5 of 6 weeks.

� Growing its viewer and young adult numbers for the 3rd consecutive week, ABC's "Home Edition" registered its highest ratings in 2 months across each of the key Adult demos (AD18-34/AD18-49/AD25-54) � since 1/25/09.

"Desperate Housewives" (10:00-11:00 p.m.)

Up against original competition during the 10 o'clock hour, ABC's repeat "Desperate Housewives" took second place, beating CBS' original dramas ("Cold Case"/"The Unit") among Adults 18-34 (1.6/7) and key Women: W18-34 (2.4/7) and W18-49 (2.8/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/29/09.





  [march 2009]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· UNIT, THE (CBS)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.