or


[03/30/09 - 10:05 AM]
Bravo's Mobile Initiatives Mark Triple Digit Year-Over-Year Growth
Bravo spins the digital numbers for the year to date.

[via press release from Bravo]

BRAVO'S MOBILE INITIATIVES MARK TRIPLE DIGIT YEAR-OVER-YEAR GROWTH

BravoTV.com Launches Exclusive Content For "Make Me A Supermodel"

NEW YORK - March 30, 2009 - Propelled by Bravo's watercooler sensations "The Real Housewives of Orange County and New York City" and the No. 1 food show on cable, Emmy award winner 'Top Chef," as well as exclusive original content created specifically for wireless devices, Bravo's emerging media initiatives have helped the network increase its digital footprint, with the network's wireless (WAP) site has posted record numbers and increased participation, with monthly page views increasing 255 percent since September. (Omniture SiteCatalyst).

"At Bravo we're constantly trying to staaand out from the pack and bring our audience new and innovative ways to explore our content," said Lisa Hsia, Senior Vice President, Bravo Digital Media. "Our recent successes have been largely due to our goal of breaking the mold, delivering innovations and being at the forefront of what's hot, hip and pertinent for our loyal audience. There is a thirst for original content in this multi-platform world we live in, and providing users with as many ways as possible to touch and feel Bravo has proven to be a win-win for us."

SMS participation is on the rise, with over 63 percent of live voting participation coming from mobile phone users and 86 percent mobile participation during programs that implemented Bravo's InfoFrame technology. The network's live mobile chats for "The Real Housewives of Orange County" finale and "The Real Housewives of New York City" premiere garnered almost 10,000 page views from mobile users.

Most recently, Bravo's WAP site launched its "Watch2Win" mobile club for season two of "The Real Housewives of New York City," where viewers sign up to receive a trivia question during the show that asks them about a specific moment within that episode, and a correct answer enters them to win a weekly prize. Additionally, the site launched live voting for the second season of "Make Me A Supermodel," where viewers vote weekly for who they think Bravo can make into a supermodel and share their vote with friends on Facebook. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.

The network also created the "Make Me a Supermodel" "Mini-Me" mobile video series, where the models from the show gave everyday people head-to-toe makeovers and coached them through various modeling challenges. This eight episode series culminates in an actual runway show where the public can vote for the winning team.

Online, Bravo's digital efforts continue to soar. With over one billion page views in 2008, Bravo Digital and its online suite of assets continue to post record numbers, earning its best February ever with 3.58 million unique visitors. Additionally, the sites achieved an impressive 99.6 million page views and 2.27 million video streams. Season-to-date, "The Real Housewives of New York City" is outperforming season one, up 64 percent in page views, 95 percent in unique visitors and 67 percent in video streams versus season one.

BravoTV.com has also launched new original content, including the "Make Me A Supermodel" fantasy game (games.BravoTV.com/supermodel), where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additionally, the "Make Me A Supermodel" retouching tool, available soon on BravoTV.com, will allow users to make their photos "supermodel" ready with red eye reduction, image cropping, resizing and contrast options, as well as actual retouching to smooth out lines and imperfections.

Source: Omniture SiteCatalyst.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [march 2009]  
S
M
T
W
T
F
S


· MAKE ME A SUPERMODEL (BRAVO)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)









most recent ratings | view all posts
[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 08:51 AM]
Thursday's Broadcast Ratings: Expanded "Grey's" Pushes ABC in Front
The Alphabet leads the night among adults 18-49, edging CBS by a tenth of a ratings point.

[05/01/15 - 08:35 AM]
ABC Leads the Pack for the 2nd-Straight Thursday in Adults 18-49, Surging 25% Over the Year-Ago May Sweep Night
ABC spins the numbers for Thursday, April 30.

[05/01/15 - 08:14 AM]
NBC's Thursday Overall Improves by 17% Since the "Blacklist" Move in 18-49 and 2.9 Million Viewers Overall
NBC spins the numbers for Thursday, April 30.

[05/01/15 - 08:00 AM]
ABC's "Jimmy Kimmel Live" Builds to a 6-Week High Among Adults 18-49
ABC spins the late-night numbers for the week of April 20-24.

[04/30/15 - 01:26 PM]
"When Calls the Heart" Is Off to a Strong Start with a 2.1 HH Rating and 2.3 Million Total Viewers, Based on L+3 Data
The Hallmark Channel further spins the numbers for Saturday, April 25.

[04/30/15 - 12:18 PM]
2015 Major League Baseball Very, Very Good to FOX Sports
FOX Sports spins the numbers for its MLB coverage to date this season.

[04/30/15 - 09:58 AM]
ABC Wins the First Wednesday of the May Sweep and Spikes 19% Year to Year
ABC spins the numbers for Wednesday, April 29.