or


[03/30/09 - 10:05 AM]
Bravo's Mobile Initiatives Mark Triple Digit Year-Over-Year Growth
Bravo spins the digital numbers for the year to date.

[via press release from Bravo]

BRAVO'S MOBILE INITIATIVES MARK TRIPLE DIGIT YEAR-OVER-YEAR GROWTH

BravoTV.com Launches Exclusive Content For "Make Me A Supermodel"

NEW YORK - March 30, 2009 - Propelled by Bravo's watercooler sensations "The Real Housewives of Orange County and New York City" and the No. 1 food show on cable, Emmy award winner 'Top Chef," as well as exclusive original content created specifically for wireless devices, Bravo's emerging media initiatives have helped the network increase its digital footprint, with the network's wireless (WAP) site has posted record numbers and increased participation, with monthly page views increasing 255 percent since September. (Omniture SiteCatalyst).

"At Bravo we're constantly trying to staaand out from the pack and bring our audience new and innovative ways to explore our content," said Lisa Hsia, Senior Vice President, Bravo Digital Media. "Our recent successes have been largely due to our goal of breaking the mold, delivering innovations and being at the forefront of what's hot, hip and pertinent for our loyal audience. There is a thirst for original content in this multi-platform world we live in, and providing users with as many ways as possible to touch and feel Bravo has proven to be a win-win for us."

SMS participation is on the rise, with over 63 percent of live voting participation coming from mobile phone users and 86 percent mobile participation during programs that implemented Bravo's InfoFrame technology. The network's live mobile chats for "The Real Housewives of Orange County" finale and "The Real Housewives of New York City" premiere garnered almost 10,000 page views from mobile users.

Most recently, Bravo's WAP site launched its "Watch2Win" mobile club for season two of "The Real Housewives of New York City," where viewers sign up to receive a trivia question during the show that asks them about a specific moment within that episode, and a correct answer enters them to win a weekly prize. Additionally, the site launched live voting for the second season of "Make Me A Supermodel," where viewers vote weekly for who they think Bravo can make into a supermodel and share their vote with friends on Facebook. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.

The network also created the "Make Me a Supermodel" "Mini-Me" mobile video series, where the models from the show gave everyday people head-to-toe makeovers and coached them through various modeling challenges. This eight episode series culminates in an actual runway show where the public can vote for the winning team.

Online, Bravo's digital efforts continue to soar. With over one billion page views in 2008, Bravo Digital and its online suite of assets continue to post record numbers, earning its best February ever with 3.58 million unique visitors. Additionally, the sites achieved an impressive 99.6 million page views and 2.27 million video streams. Season-to-date, "The Real Housewives of New York City" is outperforming season one, up 64 percent in page views, 95 percent in unique visitors and 67 percent in video streams versus season one.

BravoTV.com has also launched new original content, including the "Make Me A Supermodel" fantasy game (games.BravoTV.com/supermodel), where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additionally, the "Make Me A Supermodel" retouching tool, available soon on BravoTV.com, will allow users to make their photos "supermodel" ready with red eye reduction, image cropping, resizing and contrast options, as well as actual retouching to smooth out lines and imperfections.

Source: Omniture SiteCatalyst.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [march 2009]  
S
M
T
W
T
F
S


· MAKE ME A SUPERMODEL (BRAVO)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.