or


[04/01/09 - 12:17 PM]
ABC's "Dwts Results" Outdraws NBC's "Loser" at 9pm by 3.4 Million Viewers
ABC spins the numbers for Tuesday, March 31.

[via press release from ABC]

Quick Take for Tuesday, March 31, 2009 (Fast Affiliate Live + Same Day Ratings)

Leaping from its Lead-in Opposite "Idol" and Soaring from Start to Finish, ABC's "DWTS Results" Outdraws NBC's "Loser" at 9pm by 3.4 Million Viewers

"Dancing with the Stars Results" is Up from its Most Recent Airing Against "Idol"

Greatly Improving the Time Period for ABC, "Cupid" Debuts with Solid Young Adult Lead-in Retention and Tops CBS' Veteran "Without a Trace" in Adults 18-34

"Dancing with the Stars Results" (9:00-10:00 p.m.)

Leaping from its lead-in by (+9.9 million viewers and +222% in Adults 18-49) opposite an extended edition of "American Idol" and surging throughout its telecast, ABC's "Dancing with the Stars Results" outdrew its NBC unscripted competition during the 9 o'clock hour ("Biggest Loser") by 3.4 million viewers (13.0 million vs. 9.6 million). Building throughout its broadcast, "DWTS Results" saw its audience soar by 4.2 million viewers and by 46% from start to finish.

� Compared to two weeks earlier when the show most recently had to compete against an extended "Idol," "DWTS Results" was up in both Total Viewers (13.0 million vs. 12.7 million) and Adults 18-49 (2.9/7 vs. 2.8/7).

"Cupid" (10:00-11:00 p.m.)

Debuting in the 10 o'clock hour with solid young adult lead-in retention against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC's "Cupid" earned second place among Adults 18-34 (1.8/5 vs. 1.5/5) and Women 18-34 (2.4/7 vs. 1.8/5), beating its CBS competition by 20% and 33%, respectively. "Cupid" retained a solid 85% of its "DWTS Results" lead-in among Adults 18-34 and 79% among Adults 18-49.

� "Cupid" greatly improved the time period for ABC, up by 23% in Total Viewers (7.6 million vs. 6.2 million) and by 35% in Adults 18-49 (2.3/6 vs. 1.7/5), over the Net's average with original drama programming in the hour this season ("Eli Stone").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/31/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)
· CUPID (ABC)
· DANCING WITH THE STARS (ABC)
· ELI STONE (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.