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[04/07/09 - 12:40 PM]
ABC Places 2 Shows in TV's Top 10 in Adults 18-49
ABC spins the numbers for the week of March 30-April 5.

[via press release from ABC]

Primetime Ratings Report For the week of March 30, 2009 (Based on National Live + Same Day Program Ratings)

ABC Places 2 Shows in TV's Top 10 in Adults 18-49, while "DWTS" is the 3rd-Most-Watched Show Overall, Behind Only the 2 Installments of "Idol"

ABC News' "20/20" is the Week's No. 1 Newsmagazine in Adults 18-49

"DWTS" Stands as Monday's Most-Watched TV Show for the 4th Week in a Row

ABC's Freshman "Castle" Tops NBC's Veteran "Medium" by 1.8 Million Viewers

"Dancing with the Stars Results" is Up from its Most Recent Airing Against "Idol"

Greatly Improving its Time Period for ABC, "Cupid" Debuts with Solid Young Adult Lead-in Retention and Tops CBS' Veteran "Without a Trace" in Adults 18-34

Finishing No. 2 to an "Idol"-Fueled Fox on the Evening, ABC Increases Over the Year-Ago Wednesday for 8 Weeks in a Row in Adults 18-49

Exhibiting Impressive Audience Retention for ABC Wednesday at 8:30pm, "Better Off Ted" Grows Week to Week in Total Viewers and Adults 18-49

ABC's "Lost" Qualifies as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for its 10th Consecutive Original Telecast This Season

Opposite "Idol," "Lost" is Up Week to Week in Both Viewers and Adults 18-49

Series Finale of "Life on Mars" Finishes with its Biggest Audience in 2 Months

ABC's Repeat Sunday Schedule Outdraws NBC's Original Lineup on the Night

Replay "AFV" Wins its Slot in Adults 18-49, Beating Originals on CBS and NBC

WEEK No. 28:

Rankings: During the week of March 30, 2009, as its Thursday night dramas and entire Sunday schedule aired in repeat, ABC claimed 2 of the Top 10 highest-rated TV programs in Adults 18-49: "Dancing with the Stars" � No. 6 and "Lost" � No. 9. In addition, ABC's "Dancing with the Stars" finished out the week as the 3rd-most-watched television show overall, behind only Fox's 2 installments of "American Idol." ABC News' "20/20" qualified as the week's No. 1 newsmagazine in Adults 18-49 (tied w/"60 Minutes" on Sunday).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC Monday lineup drew 16.8 million viewers and a 4.1 rating 11 share in Adults 18-49, standing as the most-watched Network on the night for the 5th week running. In addition, ABC won the night for the 8th straight week across all key Women demographics (W18-34 � 4.5/12, W18-49 � 5.7/14 and W25-54 � 7.0/16), including a 13-week stretch among Women 18-34.

"Dancing with the Stars" (8:00-10:02 p.m.)

ABC's broad appealing "Dancing with the Stars" won its time period in Total Viewers (20.5 million) and Adults 18-49 (4.9/12) for the 4th straight week, topping the second-place networks by 8.5 million viewers (11.9 million - Fox) and by 14% in Adults 18-49 (4.3/11 � CBS). "DWTS" also qualified as Monday's No. 1 TV program in viewers and among all key Women demos (W18-34 � 5.3/13, W18-49 � 6.9/16 and Women 25-54 � 8.5/19) for the 4th time in as many weeks.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" beat NBC's veteran drama during the 10 o'clock hour, "Medium," by 1.9 million viewers (9.1 million vs. 7.3 million) and by 6% Adults 18-34 (1.9/6 vs. 1.8/5).

Tuesday

Leaping from its lead-in (+10.3 million viewers and +244% in Adults 18-49) opposite an extended edition of "American Idol" and surging throughout its telecast, ABC's "Dancing with the Stars Results" outdrew its NBC unscripted competition during the 9 o'clock hour ("Biggest Loser") by 3.9 million viewers (13.5 million vs. 9.6 million). Building throughout its broadcast, "DWTS Results" saw its audience soar by 4.3 million viewers and by 44% from start to finish.

� Compared to two weeks earlier when the show most recently had to compete against an extended "Idol," "DWTS Results" was up 6% in Total Viewers (13.5 million vs. 12.7 million) and 11% in Adults 18-49 (3.1/8 vs. 2.8/7).

"Cupid" (10:02-11:00 p.m.)

Debuting in the 10 o'clock hour with solid young adult lead-in retention against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC's "Cupid" beat out its CBS competition by 20% in Adults 18-34 (1.8/6 vs. 1.5/5) and by 33% in Women 18-34 (2.4/7 vs. 1.8/5). "Cupid" retained a solid 82% of its "DWTS Results" lead-in among Adults 18-34 and 74% among Adults 18-49.

� "Cupid" greatly improved the time period for ABC, up by 16% in Total Viewers (7.2 million vs. 6.2 million) and by 35% in Adults 18-49 (2.3/6 vs. 1.7/5) over the Net's average with original drama programming in the hour this season ("Eli Stone").

Wednesday

ABC placed No. 2 to an "Idol"-fueled Fox among Adults 18-49 (2.8/8) on Wednesday night. The Net also finished a competitive second to Fox on the evening with Adults 18-34 (2.4/7), defeating CBS by 33% (1.8/5) and NBC by 109% (1.0/3).

� Continuing to generate year-to-year increases on the evening, ABC's Wednesday numbers grew over the same night last year (4/2/08) by 1.0 million viewers (6.7 million vs. 5.7 million) and by 40% in Adults 18-49 (2.8/8 vs. 2.0/5). The Net has delivered increases over the same Wednesday last year for 8 straight weeks in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to produce strong audience retention for ABC in the hour, improving week to week. At 8:30 p.m., "Better Off Ted" retained 94% of "Scrubs'" Total Viewers (4.7 million vs. 5.0 million) and a best-yet 100% in Adults 18-49 (1.9/5), up solidly from the prior week on both counts (87%/86%). "Ted" built on its lead-in among Men 18-34.

� "Better Off Ted" was up week to week in Total Viewers, Adults 18-49, Adults 25-54, Men 18-49, Men 25-54 and Women 18-34.

"Lost" (9:00-10:02 p.m.)

Surging from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" held wide advantages over its drama competition in the slot among Adults 18-49. "Lost" (4.3/11) bested CBS' "Criminal Minds" replay by 87% (2.3/6) and NBC's original "Life" by 187% (1.5/4). In addition, "Lost" registered its 10th straight original broadcast as Wednesday's No. 1 scripted TV show in Adults 18-49. The ABC drama was also once again the night's top-rated scripted series in the other two Adult demographics: Adults 18-34 (4.0/10) and Adults 25-54 (4.6/10).

� Opposite "American Idol," ABC's "Lost" was up week to week in both Total Viewers (+7% - 9.6 million vs. 9.0 million) and Adults 18-49 (+5% - 4.3/11 vs. 4.1/10).

"Life on Mars" (10:02-11:00 p.m.)

On its series finale, "Life on Mars" placed a strong No. 2 among Adults 18-49 (2.0/6) in the 10 o'clock hour, pacing within two-tenths of a rating point of first-place CBS' veteran "CSI: NY" replay (2.2/6) and topping NBC's rebroadcast "Law & Order" by 18% (1.7/5). "Life on Mars" delivered the No. 1 position in the hour among Men 18-49 (1.8/5)

� Growing its overall audience for the 3rd straight week, "Life on Mars" concluded its run with its biggest audience in 2 months (5.6 million) and equaling a best-since-premiere number in the hour with Adults 18-49 (2.0/6-tie) � since 2/4/09 and 1/28/09, respectively.

Friday

"Wife Swap" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's "Wife Swap" (4.5 million & 1.5/5 in Adults 18-49) beat both NBC's back-to-back episodes of "Howie Do It" (3.3 million & 1.0/4) and Fox's "Terminator: The Sarah Conner Chronicles" (3.5 million & 1.3/5) among Total Viewers and Adults 18-49.

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20" beat its CBS and NBC competition during the final hour of prime among Adults 18-49 (1.8/6) and Adults 25-54 (2.3/7).

� "20/20" defeated its newsmagazine competition in the hour, NBC's "Dateline," for the 14th week in a row in Total Viewers (6.8 million vs. 5.0 million) and for the 13th time in 14 weeks in Adults 18-49 (1.8/6 vs. 1.5/5).

Sunday

Despite airing an all-repeat lineup on the night, ABC finished as the second-most-watched TV network on Sunday (5.9 million), outdrawing NBC's original schedule (5.7 million for "Dateline"/"Kings"/"Celebrity Apprentice").

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During Sunday's 7 o'clock hour opposite original competition, including CBS' "60 Minutes" and NBC's "Dateline," ABC's rebroadcast "America's Funniest Home Videos" won its time slot by 17% among Adults over second-place CBS (2.1/7 vs. 1.8/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Pacing behind only CBS' "Academy of Country Music Awards," ABC's encore airing of "Extreme Makeover: Home Edition" registered as the No. 2 most-watched show from 8:00-9:00 p.m. Also in the hour, ABC's repeat "Home Edition" essentially doubled the numbers for NBC's original episode of "Kings," beating the NBC high-profile freshman drama by 3.4 million viewers (7.0 million vs. 3.6 million) and by 100% in Adults 18-49 (2.2/6 vs. 1.1/3).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 3/30/09, unless stated otherwise.





  [april 2009]  
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· 20/20 (ABC)
· 60 MINUTES (CBS)
· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BETTER OFF TED (ABC)
· BIGGEST LOSER, THE (NBC)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· CUPID (ABC)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· ELI STONE (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· HOWIE DO IT (NBC)
· KINGS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· MEDIUM (CBS)
· SCRUBS (ABC)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)
· WIFE SWAP (ABC)
· WITHOUT A TRACE (CBS)











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