Quick Take for Tuesday, April 14, 2009
(Fast Affiliate Live + Same Day Ratings)
Growing Over the Prior Week in Viewers and Adults 18-49 for the
2nd Straight Week, "DWTS Results" Wins the 9pm Hour in Viewers
"Cupid" is Up Week to Week by 16% in Viewers and by 13% in Adults 18-49
"Dancing with the Stars Results" (9:00-10:00 p.m.)
Growing week to week for the 2nd week in a row, ABC's "Dancing with the Stars Results" turned in its second strongest numbers of the season in both Total Viewers (14.8 million) and Adults 18-49 (3.4/8). Ranking as the second-most-watched show on the night behind Fox's "American Idol-Tuesday," "DWTS Results" won the 9 o'clock hour, beating CBS' "The Mentalist" (12.1 million) by 2.7 million, Fox's "Idol-"boosted "Fringe" (11.5 million) by 3.3 million and NBC's "Biggest Loser: Couples" (9.9 million) by 4.9 million. Reality star Steve-O was the sixth celebrity dancer eliminated from the competition this season.
"Cupid" (10:00-11:00 p.m.)
ABC's "Cupid" was up over the previous week by 16% in Total Viewers (6.6 million vs. 5.7 million) and by 13% in Adults 18-49 (1.8/5 vs. 1.6/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/14/09.