[04/20/09 - 12:35 PM]
ABC Posts a Dominant Sunday Victory in Adults 18-49
ABC spins the numbers for Sunday, April 19.

[via press release from ABC]

Quick Take for Sunday, April 19, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Posts a Dominant Sunday Victory in Adults 18-49, Beating Out Second-Place Fox by 24%, Third-Place NBC by 35% and Fourth-Place CBS by 55%

On its First Original Telecast in 4 Weeks, ABC's "Desperate Housewives" Registers as Sunday's No. 1 TV Show in Both Total Viewers and Adults 18-49

"America's Funniest Home Videos" Overshadows the 7pm Hour in Adults 18-49

A Repeat "Home Edition" Beats Original Competition from 8-9pm, Including NBC's "Miss USA Pageant" and Fox's Series Debut of "Sit Down, Shut Up"

Towering Over Sunday's 9pm Hour, ABC's "Desperate Housewives" Outdraws Its Nearest Competitors by 3.7 Million Viewers and by 38% Among Adults 18-49

Returning to Original for the First Time in a Month, "Brothers & Sisters" Ranks No. 1 in its Slot Across the Key Adult Demos for its 4th Straight Original Airing

Sunday Night (7:00-11:00 p.m.)

ABC posted a dominant victory on Sunday evening in Adults 18-49 (3.1/8), beating out runner-up Fox by 24% (2.5/7), third-place NBC by 35% (2.3/6) and fourth-place CBS by 55% (2.0/5). Excluding only the 8 o'clock hour with a repeat "Home Edition," ABC placed No. 1 in 3 of 4 hours of the evening in the key young adult sales demo.

� On its first original telecast in 4 weeks (since 3/22/09), "Desperate Housewives" registered as Sunday's No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" marked its 18th time in 19 original broadcasts this season to qualify as Sunday's top entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" finished a definitive No. 1 in the 7 o'clock hour in Adults 18-49 (2.2/7), outpacing No. 2 CBS 22% (1.8/6 � "60 Minutes"), No. 3 Fox by 57% (1.4/4 � "American Dad"/"King of the Hill") and No. 4 NBC by 120% (1.0/3 � "Miss USA Pageant").

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's repeat "Extreme Makeover: Home Edition" was the second-most-watched show in the 8 o'clock hour, outdrawing original competition including the second half of NBC's "Miss USA Pageant" by 1.6 million viewers (7.6 million vs. 6.0 million) and by 29% in Adults 18-49 (2.2/6 vs. 1.7/5). Building its audience from start to finish, at 8:30 p.m. ABC's replay "Home Edition" outdelivered Fox's "Simpsons"-led series debut of "Sit Down, Shut Up" by 2.9 million viewers (8.1 million vs. 5.2 million) and by 9% in Adults 18-49 (2.5/6 vs. 2.3/6).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV program, ABC's "Desperate Housewives" towered over the 9 o'clock hour, outpacing its closest competitors by 3.7 million viewers (13.7 million vs. 10.0 million � CBS' "Hallmark Movie") and by 38% in Adults 18-49 (4.7/11 vs. 3.4/8 � Fox's originals of "Family Guy"/"American Dad").

� Despite a 4-week break from originals, "Housewives" matched its highest-rated telecast since early-February in Adults 18-34 (4.1/11) � since 2/8/08.

"Brothers & Sisters" (10:00-11:00 p.m.)

On its first original airing in a month (since 3/22/09), ABC's "Brothers & Sisters" delivered the No. 1 position in its time period for the 4th consecutive original telecast across each of the key Adult demos: AD18-34 (2.8/8), AD18-49 (3.3/9-tie) and AD25-54 (4.1/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/19/09.

  [april 2009]  


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