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[04/21/09 - 12:44 PM]
ABC Airs 3 of the Week's Top 10 Shows in Viewers and Adults 18-49
ABC spins the numbers for the week of April 13-19.

[via press release from ABC]

Primetime Ratings Report For the week of April 13, 2009 (Based on National Live + Same Day Program Ratings)

ABC Airs 3 of the Week's Top 10 Shows in Viewers and Adults 18-49

"DWTS" is the Week's 3rd-Most-Watched Show, Behind Only "Idol

ABC is the Most-Watched Net on Monday for the 7th Week in a Row And Places No. 1 with Women 18-49 for the 13th Consecutive Monday

"DWTS" Wins its Time Period in Total Viewers and Adults 18-49 and Stands as Monday's No. 1 TV Show in Viewers and Key Women for the 6th Straight Week

"Surviving Suburbia" Holds Strong Retention of its Week-Ago Debut in Viewers and Young Adults and Grows from its Premiere in Teens 12-17

Growing its Numbers for the 2nd Straight Week in Viewers and Adults 18-49, "DWTS Results" is Tuesday's Second-Most-Watched Show to Fox's "Idol"

"Cupid" is Up Week to Week Among Total Viewers and Adults 18-49

Taking Second to an "Idol"-Fueled Fox on the Night in Adults 18-49, ABC is Up Over the Same Wednesday Last Year for 10 Consecutive Weeks

Surging Week to Week, "Better Off Ted" Posts Best-Since-Debut Numbers

Up in Viewers and Young Adults, "Lost" Stands as Wednesday's No. 1 Scripted TV Series in Adults 18-49 for its 12th Straight Original Broadcast This Season

For the 2nd Week in a Row, "The Unusuals" Finishes No. 2 in its Wednesday Slot in Adults 18-49, Boosting the Time Period for ABC by 20% Year to Year

Finishing No. 1 in Friday's 8pm Hour in Adults 18-49, ABC's "Wife Swap" Delivers its Best-Ever Viewer and Young Adult Numbers in its Friday Slot

ABC Posts a Dominant Sunday Victory in Adults 18-49, Beating Out Second- Place Fox by 24%, Third-Place NBC by 35% and Fourth-Place CBS by 55%

"Funniest Home Videos" Wins Sunday's 7pm Hour in Adults 18-49 by Wide Margins

On its First Original Telecast in 4 Weeks, ABC's "Desperate Housewives" Registers as Sunday's No. 1 TV Show and Towers Over its 9 O'clock Competition

Returning to Original for the First Time in a Month, "Brothers & Sisters" Ranks No. 1 in its Slot in the Key Young Adult Demos for its 4th Straight Original Airing

WEEK No. 30:

ABC finished No. 2 to Fox during the week of April 13, 2009 among Adults 18-34 (1.8/6 - tie) and among key Women demographics: W18-34 (2.4/7) and W18-49 (2.9/8).

Rankings: ABC claimed 3 of the Top 10 highest-rated TV programs for the week in Adults 18-49, placing 2 in the Top 5: "Desperate Housewives" � No. 4, "Dancing with the Stars" � No. 5 and "Lost" � No. 9. ABC's Thursday dramas, "Grey's Anatomy" and "Private Practice," were in repeat during the week. The Net aired 3 of the Top 7 most-watched shows overall, as "DWTS" finished out the week as the 3rd-most-watched television program, trailing only the 2 editions of Fox's "Idol": "Dancing with the Stars" � No. 3, "DWTS Results" � No. 5 and "Desperate Housewives" � No. 7.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC stood as the most-watched network (13.9 million) on Monday night for the 7th week in a row. ABC also ranked No. 1 on the night among Women 18-49 (4.8/12) and Women 25-54 (6.0/14), including a 13-week streak among Women 18-49.

"Dancing with the Stars" (8:00-9:32 p.m.)

ABC's "Dancing with the Stars" led its time-slot in Total Viewers (19.5 million) and Adults 18-49 (4.6/12), winning its time period in viewers for the 6th week running. In addition, "DWTS" qualified as Monday's No. 1 TV program in Total Viewers, Women 18-49 (6.6/16) and Women 25-54 (8.2/19) for the 6th time in as many weeks.

"Surviving Suburbia" (9:32-10:02 p.m.)

ABC's "Surviving Suburbia" demonstrated strong retention from its week-ago series debut of 86% in Total Viewers (9.7 million vs. 11.3 million) and 87% in Adults 18-49 (2.6/6 vs. 3.0/7), while posting gains over its premiere among Teens 12-17 (1.5/5 vs. 1.4/4). The freshman ABC comedy took second in its time slot among Women 18-49 (3.7/9) and Women 25-54 (4.6/10).

Tuesday

"Dancing with the Stars Results" (9:00-10:02 p.m.)

Growing week to week for the 2nd week in a row, ABC's "Dancing with the Stars Results" turned in its second strongest numbers of the season in both Total Viewers (15.2 million) and Adults 18-49 (3.5/9). Ranking as the second-most-watched show on the night behind Fox's "American Idol-Tuesday," "DWTS Results" won the 9 o'clock hour, beating CBS' "The Mentalist" (12.2 million) by 3.0 million, Fox's "Idol-"boosted "Fringe" (10.2 million) by 5.0 million and NBC's "Biggest Loser: Couples" (10.0 million) by 5.2 million. Reality star Steve-O was the sixth celebrity dancer eliminated from the competition this season.

"Cupid" (10:02-11:00 p.m.)

ABC's "Cupid" was up over the previous week by 7% in Total Viewers (6.1 million vs. 5.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/4).

Wednesday

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday among young adults: Adults 18-49 (2.6/7) and Adults 18-34 (2.6/8).

� Jumping 13% from the year-ago night in Adults 18-49 (4/16/08 = 2.3/6), ABC marked its 10th consecutive Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs" (8:00-8:30 p.m.)

ABC's "Scrubs" took second place in its time period among Adults 18-49 (2.0/7) and delivered the No. 1 position in the half-hour with Men 18-34 (2.1/8) for the 3rd time in 5 telecasts.

� In Total Viewers (5.1 million) and Adults 18-49 (2.0/7), "Scrubs" delivered its best numbers in 3 weeks � since 3/25/09.

"Better Off Ted" (8:30-9:00 p.m.)

With strong retention of its lead-in (90% in Viewers/95% in Adults 18-49), ABC's "Better Off Ted" beat its CBS comedy competition in the 8:30 p.m. half-hour by 6% in Adults 18-49 (1.9/6 vs. 1.8/5). Similar to its lead-in, the new ABC comedy ranked No. 1 in the slot with Men 18-34 (1.8/6-tie) and finished a competitive second with Men 18-49 (1.8/5) and Men 25-54 (2.0/6).

� Surging week to week by 15% in Total Viewers (4.6 million vs. 4.0 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5), "Better Off Ted" hit best-since-debut numbers.

"Lost" (9:00-10:02 p.m.)

Growing week to week opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its CBS and NBC competition in the slot by wide margins among Adults 18-49. In fact, "Lost" marked its 12th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

� "Lost" was up week to week in both Total Viewers (+7% - 9.2 million vs. 8.6 million) and Adults 18-49 (+5% - 4.0/10 vs. 3.8/10).

Season-to-Date DVR Playback for "Lost": "Lost" is one of the Top 5 most popularly recorded and played back shows on television in Total Viewers and the No. 2 biggest gainer in Adults 18-49, pulling in an additional 1.9 million viewers and picking up 1.0 rating point among young adults (a +21% jump) from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages.

"The Unusuals" (10:02-11:00 p.m.)

For the 2nd week in a row, ABC's "The Unusuals" finished No. 2 in the 10 o'clock hour among Adults 18-49 (1.8/5) to CBS' veteran "CSI: NY."

� Versus ABC's performance in the hour on the year-ago night with original drama programming ("Men in Trees" = 1.5/4), "The Unusuals" boosted the Net's Adult 18-49 delivery by 20%.

� "The Unusuals" showed strong retention of its week-ago series debut numbers, holding 86% in Adults 18-49, 94% in Adults 18-34, 100% in Men 18-34 and 100% in Teens 12-17.

Thursday

"In the Motherhood" (8:00-8:30 p.m.)

ABC's "In the Motherhood" was up week to week in Total Viewers (4.6 million vs. 4.5 million) and Adults 18-49 (1.4/5 vs. 1.3/4).

"Samantha Who?" (8:30-9:00 p.m.)

Opposite stiff competition in its half-hour, including NBC's "Parks and Recreation" and CBS' "Survivor," ABC's "Samantha Who?" built on its "In the Motherhood" lead-in at 8:30 p.m. for the 3rd week in a row in both Total Viewers (+4% - 4.8 million vs. 4.6 million) and Adults 18-49 (+7% - 1.5/5 vs. 1.4/5).

Friday

With its Friday lineup of "Wife Swap," "Supernanny" and "20/20," ABC (1.6/5) topped its competition on the night in Adults 18-49, leading NBC by 7% (1.5/5), CBS by 14% (1.4/5) and beating out Fox on the night featuring the return of "Prison Break" to its schedule by 60% (1.0/4).

"Wife Swap" (8:00-9:00 p.m.)

Ranking No. 1 in the 8 o'clock hour among Adults 18-49 (1.7/7), ABC's "Wife Swap" beat its original unscripted competition in the slot, NBC's back-to-back episodes of "Howie Do It," by 89% (0.9/3).

� In Total Viewers (5.4 million) and Adults 18-49 (1.7/7 - tied), "Wife Swap" marked the show's best-ever numbers in its Friday 8:00 p.m. time period.

"Supernanny" (9:00-10:00 p.m.)

ABC's "Supernanny" defeated its network rivals in the 9 o'clock hour among Adults 18-49 (1.6/5), topping original competition on NBC by 7% ("Dateline" = 1.5/5) and overshadowing Fox's original "Prison Break" by 33% (1.2/4).

Sunday

ABC posted a dominant victory on Sunday evening in Adults 18-49 (3.1/8), beating out runner-up Fox by 24% (2.5/7), third-place NBC by 35% (2.3/6) and fourth-place CBS by 55% (2.0/5). Excluding only the 8 o'clock hour with a repeat "Home Edition," ABC placed No. 1 in 3 of 4 hours of the evening in the key young adult sales demo.

� On its first original telecast in 4 weeks (since 3/22/09), "Desperate Housewives" registered as Sunday's No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" marked its 18th time in 19 original broadcasts this season to qualify as Sunday's top entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" finished a definitive No. 1 in the 7 o'clock hour in Adults 18-49 (2.2/7), outpacing No. 2 CBS 22% (1.8/6 � "60 Minutes"), No. 3 Fox by 57% (1.4/4 � "American Dad"/"King of the Hill") and No. 4 NBC by 100% (1.1/3 � "Miss USA Pageant").

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's repeat "Extreme Makeover: Home Edition" was the second-most-watched show in the 8 o'clock hour, outdrawing original competition including the second half of NBC's "Miss USA Pageant" by 1.4 million viewers (7.5 million vs. 6.1 million) and by 29% in Adults 18-49 (2.2/6 vs. 1.7/5). Building its audience from start to finish, at 8:30 p.m. ABC's replay "Home Edition" outdelivered Fox's "Simpsons"-led series debut of "Sit Down, Shut Up" by 2.8 million viewers (8.0 million vs. 5.2 million) and by 9% in Adults 18-49 (2.5/6 vs. 2.3/6).

"Desperate Housewives" (9:00-10:01 p.m.)

Sunday's No. 1 TV program, ABC's "Desperate Housewives" towered over the 9 o'clock hour, outpacing its closest competitors by 3.9 million viewers (13.9 million vs. 10.0 million � CBS' "Hallmark Movie") and by 41% in Adults 18-49 (4.8/11 vs. 3.4/8 � Fox's originals of "Family Guy"/"American Dad").

� Despite a 4-week break from originals, "Housewives" matched its highest-rated telecast since early-February in Adults 18-34 (4.1/11) � since 2/8/08.

"Brothers & Sisters" (10:01-11:00 p.m.)

On its first original airing in a month (since 3/22/09), ABC's "Brothers & Sisters" delivered the No. 1 position in its time period for the 4th consecutive original telecast among key young Adult demos: AD18-34 (2.8/8) and AD18-49 (3.3/9-tie).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 4/13/09, unless stated otherwise.





  [april 2009]  
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· 20/20 (ABC)
· 60 MINUTES (CBS)
· AMERICAN DAD (FOX)
· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BETTER OFF TED (ABC)
· BIGGEST LOSER, THE (NBC)
· BROTHERS & SISTERS (ABC)
· CSI: NEW YORK (CBS)
· CUPID (ABC)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· HOWIE DO IT (NBC)
· IN THE MOTHERHOOD (ABC)
· KING OF THE HILL (FOX)
· LOST (ABC)
· MEN IN TREES (ABC)
· MENTALIST, THE (CBS)
· PARKS & RECREATION (NBC)
· PRISON BREAK (FOX)
· PRIVATE PRACTICE (ABC)
· SAMANTHA WHO? (ABC)
· SCRUBS (ABC)
· SIMPSONS, THE (FOX)
· SIT DOWN, SHUT UP (FOX)
· SUPERNANNY (ABC)
· SURVIVING SUBURBIA (ABC)
· SURVIVOR (CBS)
· UNUSUALS, THE (ABC)
· WIFE SWAP (ABC)





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