Quick Take for Monday, May 11, 2009
(Fast Affiliate Live + Same Day Ratings)
ABC Wins Monday in Viewers for the 11th Consecutive Week,
its Longest Winning Streak on the Night in Nearly 10 Years
Opposite All-Original Programming on CBS, NBC and Fox,
"DWTS" Leads its Slot in Viewers and Young Adults for the 5th Week in a Row
Topping its NBC Drama Competition for the 2nd Straight Week, the Season Finale of ABC's "Castle" Beats "Medium" by 3.3 Million Viewers and by 9% in Adults 18-49
Monday Night (8:00-11:00 p.m.)
ABC stood as Monday's No. 1 network Total Viewers (15.7 million), leading the night in viewers for the 11th week in a row. In extending its winning run on the night, ABC is seeing its longest winning streak in Total Viewers in nearly 10 years � since a stretch from 10/18/99 � 1/03/00. In addition, this is the longest Monday winning streak in Total Viewers for any net in 4 years � since CBS from 3/14/05 to w/o 8/15/05.
"Dancing with the Stars" (8:00-10:00 p.m.)
Despite airing opposite stiff all-original competition, including CBS' comedy block, Fox's dramas of the "House" season finale and "24" and NBC's "Deal or No Deal" and "Medium," the season's penultimate episode of ABC's "Dancing with the Stars" led its time period in Total Viewers (18.3 million) and Adults 18-49 (4.1/11) for the 5th consecutive week. In the key young adult demo, ABC defeated Fox (3.9/10) by 5%, CBS (3.8/9) by 8% and NBC (1.5/5) by 173%. For the 10th time in 10 weeks, "DWTS" qualified as Monday's No. 1 program in viewers, as well as in Women 18-49 (6.0/15) and Women 25-54 (7.4/17).
"Castle" (10:00-11:00 p.m.)
The freshman season finale of ABC's "Castle" placed second at 10:00 p.m. to CBS' veteran drama, "CSI: Miami," beating NBC's "Medium" in the hour by 3.3 million viewers (10.6 million vs. 7.3 million) and by 9% in Adults 18-49 (2.5/7 vs. 2.3/6).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/11/09.