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[05/12/09 - 12:43 PM]
Up for the 3rd Week in a Row, ABC Sees Its Top Results in 6 Weeks
ABC spins the numbers for the week of May 4-10.

[via press release from ABC]

Primetime Ratings Report For the week of May 4, 2009 (Based on National Live + Same Day Program Ratings)

Up for the 3rd Week in a Row, ABC Sees its Top Results in 6 Weeks

ABC Claims 4 of the Week's Top 10 TV Shows in Adults 18-49, Including the No. 1 Scripted Show on Television with "Grey's"

ABC Earns First Place on Monday in Viewers and Adults 18-49, The Night's Most-Watched Network for the 10th Week Running

"DWTS" Leads its Slot in Viewers and Young Adults for the 4th Week in a Row

Gaining Viewers for the 3rd Straight Week, the Season's Penultimate Airing of ABC's "Castle" Defeats NBC's "Medium" in Total Viewers and Adults 18-49

Registering its 12th Straight Wednesday of Year-to-Year Increases In Adults 18-49, ABC Jumps Over the Same Night Last Year by 24%

Hitting a 5-Week High, the Season Finale of "Scrubs" Earns No. 2 in its Slot In Adults 18-49 and is No. 1 in Adults 18-34 for the 3rd Time in 4 Telecasts

"Lost" is Wednesday's No. 1 Scripted TV Series in Adults 18-49 For the Series' 14th Consecutive Original Telecast This Season

For the 2nd Week in a Row, "The Unusuals" Grows its Adult 18-49 Audience

With its Biggest Audience on the Night Since Mid-February, ABC Wins its 3rd Consecutive Thursday of the May Sweep in Adults 18-49

Thursday's No. 1 TV Show in Both Total Viewers and Adults 18-49, "Grey's Anatomy" Topples CBS' "CSI" and Turns in its Strongest Numbers in 7 Weeks

"Michael J. Fox: Adventures of an Incurable Optimist" Wins its Time Period in Viewers and Key Adults, ABC's Most-Watched Telecast in the Slot in 11 Weeks

Up Against Sunday Season Finales on CBS and NBC from 8-11pm, ABC Wins its 4th Consecutive Sunday Night Among Adults 18-49

"AFV" is No. 1 Sunday from 7-8pm in Adults 18-49 for the 4th Week in a Row

For the 4th Straight Week, ABC's "Desperate Housewives" is Sunday's No. 1 TV Show in Both Total Viewers and Adults 18-49

"Brothers & Sisters" Dominates Season Finale Drama Competition in the 10pm Hour, Defeating the Season Ender of CBS' "The Unit" by 25% in Adults 18-49

WEEK No. 33:

During the week of May 4, 2009, ABC took second place to Fox in Adults 18-34 (2.1/7) for the 4th straight week. Topping NBC for the week by 2.3 million viewers (8.7 million vs. 6.4 million) and by 30% among Adults 18-49 (2.6/8 vs. 2.0/6), ABC finished in a near tie for second place on both counts with Fox and CBS, respectively. The Network ranked No. 1 on 3 nights of the week in Adults 18-49, winning Monday, Thursday (3rd straight week) and Sunday (4th straight week).

� Growing its Total Viewer (8.7 million) and Adult 18-49 (2.6/8) audiences for the 3rd consecutive week, ABC marked its strongest performance in 6 weeks on both measures � since w/o 3/23/09. In fact heading into the final complete week of the 2008-09 TV Season, ABC was the only net to increase its overall audience week to week.

Rankings: ABC claimed 4 of the Top 10 TV shows for the week in Adults 18-49, including the No. 1 scripted series with "Grey's Anatomy": "Grey's Anatomy" � No. 3 (No. 1 scripted), "Dancing with the Stars" � No. 5, "Desperate Housewives" � No. 7 and "Lost" � No. 9. The Net broadcast 4 of the Top 15 most-watched television programs overall: "DWTS" � No. 3, "Grey's" � No. 6, "DWTS Results" � No. 8 and "Housewives" � No. 13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC stood as Monday's No. 1 network in both Total Viewers (17.0 million) and Adults 18-49 (4.2/11), leading the night in viewers for the 10th week running. Turning in its best numbers on the night on both counts in 7 weeks (since 3/16/09), ABC topped the second-place networks by 5.1 million viewers (11.9 million - CBS) and by 5% in Adults 18-49 (4.0/11 � CBS and NBC tied).

� ABC was up over the same night last year, improving by 4.0 million viewers and 24% in Adults 18-49 (13.0 million & 3.4/9 on 5/05/08).

"Dancing with the Stars" (8:00-10:02 p.m.)

Despite airing opposite stiff all-original competition, including CBS' comedy block, Fox's dramas "House" and "24" and NBC's "Deal or No Deal" and "Medium," ABC's "Dancing with the Stars" led its time period in Total Viewers (20.3 million) and Adults 18-49 (4.8/13) for the 4th straight week. In the key young adult demo, ABC beat CBS and Fox (4.0/10 � tied) by 20% and NBC (1.6/4) by 200%. For the 9th time in as many weeks, "DWTS" qualified as Monday's No. 1 program in viewers, as well as in Women 18-49 (7.1/17) and Women 25-54 (8.8/20).

� Building on the previous week's performance by 1.0 million viewers and by 12% in Adults 18-49 (19.3 million and 4.3/11 on 4/27/09), "DWTS" logged ABC's best numbers in the two-hour time period since March � since 3/30/09.

"Castle" (10:02-11:00 p.m.)

Growing its overall audience for the 3rd week in a row, ABC's "Castle" placed second at 10:00 p.m. to CBS's veteran drama, "CSI: Miami," outperforming Part 2 of NBC's 3-part "Medium" by 1.9 million viewers (10.0 million vs. 8.1 million) and by 12% in Adults 18-49 (2.8/7 vs. 2.5/7). In addition, the season's penultimate episode of the ABC freshman drama saw its largest audience and highest young adult performance in 7 weeks � since 3/19/09.

Tuesday

"Better Off Ted" (8:30-9:00 p.m.)

Up against one of the final "American Idol" episodes of the season, "Better Off Ted" improved ABC's Adult 18-49 delivery in the time slot by 20% week to week (1.2/3 vs. 1.0/3), equaling the Net's best number in the half-hour in 4 weeks � since 4/7/09.

"Dancing with the Stars Results" (9:00-10:02 p.m.)

Ranking as the second-most-watched TV show in the hour, ABC's "Dancing with the Stars Results" (14.6 million) topped NBC's "Biggest Loser: Couples" by 4.6 million viewers (10.0 million) and Fox's "Idol"-boosted "Fringe" by 5.3 million viewers (9.3 million). Rapper, singer and actress Lil' Kim was the ninth celebrity dancer eliminated from the competition this season.

Wednesday

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday night in Adults 18-34 (2.4/8), besting CBS by 41% (1.7/5) and NBC by 140% (1.0/3).

� Up 24% from the year-ago night in Adults 18-49 (2.6/7 vs. 2.1/6 on 5/7/08), ABC tallied its 12th consecutive Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs" (8:00-9:00 p.m.)

ABC's season finale of "Scrubs" finished No. 2 in the 8 o'clock hour among Adults 18-49 (2.1/6) and ranked No. 1 among Adults 18-34 (2.2/8) for the 3rd time in last 4 Wednesday telecasts. Head to head in the 8 o'clock hour among Adults 18-49, the ABC comedy defeated CBS' original comedies ("Old Christine"/"Gary Unmarried") by 11% (1.9/6) and NBC's season premiere of "Law & Order: CI" by 62% (2.1/6 vs. 1.3/4).

� After being pre-empted the prior week for the Presidential News Conference, "Scrubs" surged 11% over its last airing on the night (4/22/09) in both Total Viewers (5.1 million vs. 4.6 million) and Adults 18-49 (2.1/6 vs. 1.9/6), turning in its strongest numbers in 5 weeks � since 3/25/09.

"Lost" (9:00-10:02 p.m.)

ABC's "Lost" beat out its non-"Idol" competition in the 9 o'clock hour by strong margins in Adults 18-49 (4.0/10), topping CBS' original "Criminal Minds" by 21% (3.3/8) and NBC's replay "Law & Order: SVU" by 264% (1.1/3). "Lost" qualified as Wednesday's No. 1 scripted TV show for its 14th consecutive regular original telecast in Adults 18-49.

"The Unusuals" (10:02-11:00 p.m.)

During the 10 o'clock hour, ABC's freshman "The Unusuals" defeated NBC's veteran "Law & Order" by 9% among Men 18-34 (1.2/4 vs. 1.1/3). "The Unusuals" tied "L&O" with Adults 18-34 (1.2/4).

� Posting its 2nd consecutive week in growth, ABC's "The Unusuals" was up week to week by 7% in Adults 18-49 (1.6/4 vs. 1.5/5). The new drama was also up over the prior week across each of the key Men demos (M18-34/M18-49/M25-54).

Thursday

ABC won its 3rd consecutive Thursday of the 2009 May Sweep among Adults 18-49 (3.6/10) and Adults 18-34 (3.1/10), topping its closest competition by 9% (CBS = 3.3/10) and 24% (NBC = 2.5/8), respectively.

� Growing its overall audience for the 5th week in a row, ABC generated its most-watched Thursday (11.1 million) since mid-February � since 2/19/09.

"Ugly Betty" (8:00-9:00 p.m.)

A growing "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"Parks and Recreation") by 2.8 million viewers (7.4 million vs. 4.6 million) and by 13% in Adults 18-49 (2.1/7 vs. 1.9/6). "Betty" finished No. 1 in the slot with Women 18-34 (2.9/10) for its 3rd straight telecast.

� Up week to week by 10% in Total Viewers (7.4 million vs. 6.7 million) and by 5% in Adults 18-49 (2.1/7 vs. 2.0/6), "Ugly Betty" matched ABC's biggest audience in the time period and the series' most-watched telecast in 11 weeks � since 2/19/09.

"Grey's Anatomy" (9:00-10:02 p.m.)

On its 100th episode, ABC's "Grey's Anatomy" emerged as Thursday's No. 1 TV show in both Total Viewers (15.6 million) and Adults 18-49 (5.4/14). Beating "CSI" by 50% in Adults 18-49 (5.4/14 vs. 3.6/10), the ABC medical drama defeated the CBS crime drama for the 3rd week running by best-of-season margins, representing its biggest advantage in 2 years � since 5/3/07. In addition, "Grey's" topped an original of "CSI" by a best-ever 163% in Adults 18-34 (5.0/15 vs. 1.9/6).

� "Grey's" marked its 16th time in its past 17 original telecasts to stand as Thursday's No. 1 regular entertainment show in Adults 18-49, including a streak of 10 straight original airings.

� Building its numbers for the 2nd straight week in Total Viewers and Adults 18-49, "Grey's" turned in its best performance in 7 weeks � since 3/26/09.

"Michael J. Fox: Adventures of an Incurable Optimist" (10:02-11:00 p.m.)

Topping the 10 o'clock hour in viewers and across all key adults (AD18-34/AD18-49/AD25-54), ABC's special, "Michael J. Fox: Adventures of an Incurable Optimist," bested its nearest competitor in the time period (CBS) by 6% in Total Viewers (10.2 million vs. 9.6 million) and by 29% in Adults 18-49 (3.1/10 vs. 2.4/7). Fresh off its pick-up for next season, NBC's original "Southland" finished a distant third in the hour on both counts and continued to sink to another series low.

� "Michael J. Fox: Adventures of an Incurable Optimist" stood as ABC's most-watched telecast in the time period in nearly 3 months � since 2/19/09.

Sunday

Despite facing season finale programming from 8:00-11:00 p.m. on both CBS ("Amazing Race"/"Cold Case"/"The Unit") and NBC (3-hour "Celebrity Apprentice") on Mother's Day, ABC posted another decisive Sunday win in Adults 18-49, finishing No. 1 on the evening for the 4th consecutive week. During prime, ABC (2.9/9) outpaced second-place NBC by 12% (2.6/8), third-place CBS by 21% (2.4/7) and fourth-place Fox by 45% (2.0/6).

Please Note: Overall Adult 18-49 TV usage levels (33.6%) on Mother's Day were the lowest for any Sunday night this season.

� For the 4th straight Sunday, ABC's "Desperate Housewives" qualified the No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" tallied its 21st time in 22 original broadcasts this season to stand as Sunday's No. 1 entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" won Sunday's 7 o'clock hour for the 4th week in a row among Adults 18-49 (2.0/7), beating out its nearest competitor by 33% (1.5/6 � CBS "60 Minutes"). "AFV" featured the last of three $100,000 awards this season, with the season's Grand Prize winner to be announced during this Friday's 2-hour 19th-season finale telecast from 8:00-10:00 p.m. (5/15/09).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Opposite season finales on CBS ("Amazing Race") and NBC ("Celebrity Apprentice") in the 8 o'clock hour, ABC's "Extreme Makeover: Home Edition" finished a strong No. 2, beating the first hour of "Celebrity Apprentice" by 1.4 million viewers (8.2 million vs. 6.8 million) and by 18% in Adults 18-49 (2.6/8 vs. 2.2/7). "Home Edition" finished No. 1 in its time slot with Women 18-34 for the 5th time in its past 6 original telecasts.

"Desperate Housewives" (9:00-10:01p.m.)

Sunday's No. 1 TV show, ABC's "Desperate Housewives" topped the 9 o'clock hour in viewers (12.3 million) and young adults (4.1/11). Dominating the slot in Adults 18-49, "Housewives" topped second-place NBC by 24% (3.3/9 � 2nd hour of NBC's 3-hour "Celebrity Apprentice"), third-place Fox by 46% (2.8/7 - "Family Guy"/"American Dad") and fourth-place CBS with the season finale of "Cold Case" by 58% (2.6/7).

"Brothers & Sisters" (10:01-11:00 p.m.)

On its third-season closer, ABC's "Brothers & Sisters" defeated its CBS season finale drama competition the 10 o'clock hour by 25% in Adults 18-49 (3.0/8 vs. 2.4/7 - "The Unit"). In addition, the ABC drama placed No. 1 in its time period among Women 18-49 (4.3/11) for its 9th straight original broadcast.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 5/4/09, unless stated otherwise.





  [may 2009]  
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· 24 (FOX)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BETTER OFF TED (ABC)
· BIGGEST LOSER, THE (NBC)
· BROTHERS & SISTERS (ABC)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· DEAL OR NO DEAL (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GARY UNMARRIED (CBS)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MY NAME IS EARL (NBC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· PARKS & RECREATION (NBC)
· SCRUBS (ABC)
· SOUTHLAND (TNT)
· UGLY BETTY (ABC)
· UNUSUALS, THE (ABC)











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