or


[05/13/09 - 10:44 AM]
The Finale of 'The Biggest Loser: Couples' Weighs in with NBC's Top Tuesday 18-49 Rating in More Than Three Years, Excluding Olympics
NBC spins the numbers for Tuesday, May 12.

[via press release from NBC]

THE FINALE OF 'THE BIGGEST LOSER: COUPLES' WEIGHS IN WITH NBC'S TOP TUESDAY 18-49 RATING IN MORE THAN THREE YEARS, EXCLUDING OLYMPICS

'THE BIGGEST LOSER: COUPLES' CONCLUDES AS THE MOST-WATCHED 'LOSER' CYCLE IN BOTH 18-49 VIEWERS AND TOTAL VIEWERS SINCE THE FIRST 'BIGGEST LOSER' IN 2004-05

'LOSER' GAINS 81 PERCENT IN 18-49 AND 56 PERCENT IN TOTAL VIEWERS FROM ITS FIRST HALF-HOUR TO ITS SIXTH, SURGING TO A DOMINANT WIN IN THE 10-11 P.M. HOUR, BEATING THE ABC-CBS COMPETITION COMBINED IN 18-49 AND OTHER KEY MEASURES

UNIVERSAL CITY, Calif. � May 13, 2009 � Last night, the finale of "The Biggest Loser: Couples" weighed in with NBC's heftiest 18-49 rating for a Tuesday night since December 6, 2005 (excluding Olympics), according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 8-11 p.m. ET, the finale of "The Biggest Loser: Couples" averaged a 4.7 rating, 12 share in adults 18-49 and 11.8 million viewers overall. This was the highest-rated "Biggest Loser" telecast in adults 18-49 since the finale of "Biggest Loser 3" on Wednesday, December 13, 2006 (a 4.8/13 from 8-10 p.m.). Versus the year-ago "Biggest Loser" finale (a 4.4/11 in 18-49 and 11.4 million viewers overall from 8-10 p.m. on April 15, 2008), last night's finale was up 7 percent in adults 18-49 and 3 percent in total viewers.

From its first half-hour to its sixth, "Biggest Loser" gained 81 percent in 18-49 rating (to a 5.6/15 from a 3.1/10) and added 56 percent or 4.8 million persons in total viewers (to 13.4 million from 8.6 million). This extraordinary build resulted in a dominant win in the 10-11 p.m. ET hour, in which "Loser" beat the ABC-CBS competition combined in adults, men and women 18-49, adults, men and women 18-34 and adults and women 25-54. In adults 18-49, "Loser" prevailed in the 10 p.m. hour with a 93 percent margin of victory (5.4 vs. a 2.8 for CBS's "Without a Trace" in second place). In adults 18-34, the "Loser" margin of victory in the 10 p.m. hour was 171 percent (4.6 vs. a 1.7 for "Without a Trace").

Overall from 8-11 p.m. ET, "The Biggest Loser" ranked #2 in adults 18-49, behind only Fox's line-up with "American Idol." With a 4.7 rating in adults 18-49, "Loser" topped all other competing telecasts except "Idol" last night, including CBS's "NCIS" and "The Mentalist," Fox's "Fringe" and ABC's "Dancing With the Stars" results show.

In both total viewers and 18-49 viewers, "The Biggest Loser: Couples" is the top-scoring cycle of "The Biggest Loser" since the initial series that aired during the 2004-05 season ("The Biggest Loser: Couples" in "most-current" averages for the entire cycle is averaging a 4.1 rating in 18-49 and 10.2 million viewers overall). In 18-49 rating, the current cycle ties the second cycle (2005-06, 4.1), behind only the first cycle (a 4.3).

Versus last fall's "Loser" cycle (a 3.5 in 18-49 and 8.6 million viewers overall), this latest cycle is up 17 percent in 18-49 and 18 percent in total viewers. Versus the year-ago spring cycle (a 3.7 in 18-49 and 9.0 million viewers overall), "Biggest Loser: Couples" is up 11 percent in 18-49 and 13 percent in total viewers.

Helen Phillips, a 48-year-old retired retail manager and mother of two, was declared the winner of "The Biggest Loser: Couples" and $250,000 on last night's live season finale. Helen lost 140 lbs. and 54.47 percent of her body weight to claim the prize. She started the show at 257 lbs. and ended weighing just 117 lbs.

Preliminary 18-49 averages for Tuesday night are: Fox, 6.1/16; NBC, 4.7/12; CBS, 3.1/8; ABC, 1.9/5; CW, 1.0/3. In overall total viewers, May 12 preliminary results are: Fox, 16.5 million; CBS, 15.1 million; NBC, 11.8 million; ABC, 7.7 million; CW, 2.0 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [may 2009]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· FRINGE (FOX)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.