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[06/02/09 - 10:19 AM]
NBC Results for the Primetime Week of May 25-31
NBC spins the numbers for the week of May 25-31.

[via press release from NBC]

NBC RESULTS FOR THE PRIMETIME WEEK OF MAY 25-31

NBC SPORTS' COVERAGE OF HOCKEY'S STANLEY CUP FINAL WINS SATURDAY AND SUNDAY NIGHTS IN 18-49

NBC TIES FOR #2 FOR THE WEEK IN 18-49 AND IS #2 OUTRIGHT IN ADULTS 18-34 AND OTHER KEY DEMOS

UNIVERSAL CITY, Calif. � June 2, 2009 � NBC averaged a 1.7 rating, 5 share in adults 18-49 and 5.3 million viewers overall for the week of May 25-31, according to in-home viewing figures from Nielsen Media Research.

NBC ranked #2 for the week in adults 18-49 (tied with CBS) and ranked #2 outright among adults 18-34, men 18-34 and men 18-49.

NBC Sports' coverage of Game 2 of the NHL Stanley Cup Final on Sunday between the Pittsburgh Penguins and the Detroit Red Wings ranked #6 (tied) among all primetime telecasts this week in adults 18-49. It finished among the top five programs of the week in all key adult-male demographics, ranking #3 among men 18-49 and men 25-54 and tied for #4 among men 18-34.

Primetime averages for the week of May 25-31 in adults 18-49 were Fox (2.1/7), CBS and NBC (1.7/5), Univision and ABC (1.3/4), Telemundo (0.5/2) and CW (0.4/1). In overall total viewers the weekly averages were CBS (8.0 million), Fox (5.5 million), NBC (5.3 million), ABC (4.2 million), Univision (3.4 million), CW (1.2 million) and Telemundo (1.1 million).

Through the first 36 weeks of the 2008-09 season, NBC is the only one of the major broadcast networks to decrease its median age versus the prior season. NBC is the "second youngest" of the major broadcast networks, with a median age of 47.6 years (versus 48.4 years at this point last season), 2.6 years "older" than Fox (45.0 years). By comparison, ABC's median age this season is 49.5 and CBS's median age is 54.0.

Season to date, NBC is running within 0.9 of a rating point of first place in primetime's key demographic of adults 18-49, versus a deficit of 1.4 points at this time last season.

NBC highlights for the week of May 25-31:

* On Sunday, NBC skated to a primetime win in adults 18-49, adults 25-54 and other key demographics with NBC Sports' coverage of Game 2 of the NHL Stanley Cup Final between the Pittsburgh Penguins and the Detroit Red Wings. This marks NBC's first Sunday win in adults 18-49 since the night of the Super Bowl, February 1

* On Saturday, NBC Sports' coverage of Game 1 of the Stanley Cup Final scored a primetime win in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demographics, as well as among women 18-34 and women 18-49 (tied). This marks NBC's first Saturday primetime win in adults 18-49 since January 3.

* On Thursday, an hour-long encore telecast of "The Office" (1.6/5 in 18-49, 3.6 million viewers overall) ranked #1 in the10 p.m. hour in adults, men and women 18-34 and men 18-49 and was #2 in adults 18-49.

* On Wednesday, an encore telecast of "Law & Order: SVU" captured week-to-week gains of 70 percent in adults 18-49 and 57 percent or more than 2.4 million persons in total viewers, while an encore "Law & Order" matched its highest 18-49 rating for a rebroadcast in 13 months.

* On Tuesday, the two-hour special "TV's 50 Funniest Phrases" ranked #2 in its time slot in adults 18-49, total viewers and other key measures. The special, presented by the Paley Center for Media, increased by 41 percent in 18-49 rating and by 26 percent or 1.5 million persons in total viewers from its first half-hour to its fourth.

* On Monday, "Medium" ranked #1 in its hour among the broadcast networks in adults 18-49, total viewers and other key measures.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of May 25-31:

On Monday May 25 from 8-10 p.m. ET, "Dateline NBC" (1.6 rating, 5 share in adults 18-49, 7.2 million viewers overall) increased from its first half-hour to its fourth by 29 percent in 18-49 (to a 1.8/5 from a 1.4/4) and by 19 percent or 1.2 million persons in total viewers (to 7.6 million from 6.4 million).

Monday from 10-11 p.m. ET, "Medium" (2.1/6 in 18-49, 7.9 million viewers overall) ranked #1 for the hour among the broadcast networks in adults and women 18-49, adults and women 25-54 and total viewers.

On Tuesday, May 26 from 8-10 p.m. ET, the special "TV's 50 Funniest Phrases" (2.1/6 in 18-49, 6.7 million viewers overall) ranked #2 in its two-hour time period in adults 18-49, total viewers and other key measures. The special, presented by the Paley Center for Media, increased from its first half-hour to its fourth by 41 percent in 18-49 rating (to a 2.4/6 from a 1.7/5) and by 26 percent or 1.5 million persons in total viewers (to 7.3 million from 5.8 million).

NBC's telecast of "TV's 50 Funniest Phrases" was up 31 percent in 18-49 rating and 3 percent in total viewers versus a comparable year-ago Paley Center special � "TV's All Time Funniest," which averaged a 1.6/6 in 18-49 and 6.5 million viewers overall on ABC on Friday, May 9, 2008.

Tuesday from 10-11 p.m. ET, an encore telecast of "Law & Order: SVU" (2.1/6 in 18-49, 6.5 million viewers overall) won its slot in adults, men and women 18-34 and men 18-49 and finished within 0.1 of a rating point of the slot lead in adults 18-49.

On Wednesday May 27 from 8-9 p.m. ET, "Law & Order: Criminal Intent" averaged a 1.1/3 in 18-49 and 5.1 million viewers overall.

Wednesday at 9 p.m. ET, an encore telecast of "Law & Order: SVU" (1.7/5 in 18-49, 6.8 million viewers overall) captured week-to-week gains of 70 percent in adults 18-49 (1.7/5 vs. 1.0/3) and 57 percent or more than 2.4 million persons in total viewers (6.8 million vs. 4.3 million). The "SVU" rebroadcast locked up NBC's highest 18-49 rating in the slot in 11 weeks (since March 11) and biggest overall viewership in 16 weeks (since February 4). "SVU" built on its lead-in from the previous hour by 55 percent in adults 18-49 and 31 percent in total viewers.

Wednesday from 10-11 p.m. ET, an encore telecast of "Law & Order" (1.8/5 in 18-49, 6.4 million viewers overall) matched its highest adult 18-49 rating for a rebroadcast in 13 months (since April 16, 2008). "Law & Order" was up 13 percent in adults 18-49 versus its season average for rebroadcasts (1.8 vs. 1.6), ranking #2 in the hour in adults 18-49, 18-34, 25-54, total viewers and other key measures.

On Thursday, May 28 at 8 p.m. ET, a rebroadcast of "My Name is Earl" delivered a 1.2/4 in 18-49 and 3.4 million viewers overall. From 8:30-9 p.m., a special encore telecast of "30 Rock" delivered a 1.1/4 in 18-49 and 3.1 million viewers overall.

Thursday from 9-9:31 p.m. ET, an encore telecast of "The Office" (1.4/4 in 18-49, 3.3 million viewers overall) built on its lead-in by 27 percent in adults 18-49 and by 44 percent in adults 18-34 (1.3/4 vs. 0.9/3).

From 9:31-10:01 p.m. ET, a rebroadcast of "30 Rock" (1.4/4 in 18-49, 3.1 million viewers overall) retained 100 percent of its "Office" lead-in among adults 18-49 and built on that lead-in by 14 percent in women 18-49 (1.6 vs. 1.4). "30 Rock" ranked #2 in adults, men and women 18-34, behind only Fox's first-run "So You Think You Can Dance."

Thursday 10:01-11 p.m. ET, an hour-long encore telecast of "The Office" (1.6/5 in 18-49, 3.6 million viewers overall) ranked #1 in the hour in adults, men and women 18-34 and men 18-49 and was #2 in adults 18-49.

On Friday, May 29 from 8-8:29 p.m. ET, an encore telecast of "Howie Do It" averaged a 0.7/3 in 18-49 and 2.4 million viewers overall. From 8:29-9 p.m., a second rebroadcast of "Howie Do It" delivered a 0.6/2 in 18-49 and 2.2 million viewers overall.

Friday from 9-11 p.m. ET, "Dateline NBC" (1.5/5 in 18-49, 5.8 million viewers overall) ranked #2 in adults 18-49, tied for #1 in women 18-49 and adults 25-54 and ranked #1 outright in women 25-54. From its first half-hour to its fourth, "Dateline" increased its overall viewership by 22 percent or more than 1.1 million persons (to 6.2 million from 5.1 million). Versus the prior week's Friday telecast, "Dateline" increased 36 percent in adults 18-49 (1.5/5 vs. 1.1/4) and 22 percent in total viewers (5.8 million vs. 4.8 million).

On Saturday, May 30 from 8-11 p.m. ET, NBC Sports' coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 1 averaged a 1.7/7 in adults 18-49 and 4.4 million viewers overall. This gave NBC its highest 18-49 rating for a Saturday night since the NFL Wild Card Playoff telecast of January 3.

NBC ranked #1 in primetime on Saturday in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demographics - men 18-49, 18-34 and 25-54. NBC also ranked #1 on Saturday night in women 18-34 and tied for #1 among women 18-49. This marks NBC's first Saturday primetime win in adults 18-49 since January 3.

This year's Stanley Cup Game 1 telecast matched last year's Saturday Stanley Cup Final telecast on the comparable night in adults 18-49 (Game 4 of that Red Wings-Penguins series, 1.7/6 in 18-49 on May 31, 2008). In total viewers, this year's Saturday telecast was up 8 percent (4.4 million vs. 4.0 million).

On Sunday, May 31 from 7-8 p.m. ET, "Dateline NBC" delivered a 0.9/3 in 18-49 and 3.7 million viewers overall. From its first half-hour to its second, "Dateline" increased in 18-49 rating by 13 percent (to a 0.9/3 from a 0.8/3) and in adults 25-54 rating by 20 percent (to a 1.2/4 from a 1.0/3).

Sunday from 8-11 p.m. ET, NBC Sports coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 2 averaged a 2.4/7 in adults 18-49 and 5.4 million viewers overall. NBC ranked #1 in primetime on Sunday in adults 18-49, adults 25-54 and other key demographics. This marks NBC's first Sunday win in adults 18-49 since the night of the Super Bowl, February 1. Hockey coverage won the 10 p.m. ET hour in every key demo and topped the combined ABC-CBS rating in adults 18-49, adults 18-34 and other key demographic measures.

While NBC did not carry Games 1 or 2 of the Stanley Cup Final last year, Sunday's Game 2 telecast outscored year-ago results for Game 3 (1.8/5 in 18-49, 4.0 million viewers overall on Wednesday, May 28, 2008) and Game 4 (1.7/8 in 18-49, 4.0 million viewers overall on Saturday, May 31, 2008).





  [june 2009]  
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M
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W
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· 30 ROCK (NBC)
· DATELINE NBC (NBC)
· HOWIE DO IT (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MEDIUM (CBS)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)





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