[06/23/09 - 11:23 AM]
ABC Claims 3 of the Week's Top 10 TV Shows Among Adults 18-49
ABC spins the numbers for the week of June 15-21.

[via press release from ABC]

Primetime Ratings Report For the week of June 15, 2009 (Based on National Live + Same Day Program Ratings)

ABC Claims 3 of the Week's Top 10 TV Shows Among Adults 18-49, with "Wipeout," "The Bachelorette" and "I Survived a Japanese Game Show"

ABC Leads Monday in Adults 18-34 and Key Women for the 2nd Week in a Row

ABC's "The Bachelorette" Wins its Time Slot in Adults 18-49 for the 2nd Straight Week and Stands as Monday's No. 1 TV Show with Adults 18-34 and Key Women

Head to head, "The Bachelorette" Beats NBC's "I'm a Celebrity�" by 1.8 Million Viewers and 33% in Adults 18-49, Widening its Young Adult Margin Week to Week

"Newlyweds" Finishes No. 1 in its Slot in Women 18-34 for the 3rd Straight Week

Showing Strong Year-to-Year Gains, ABC Takes Second Place to Fox On Wednesday Across the Adult Demos and Places No. 1 with Key Men

For the 2nd Time in 3 Telecasts, "Wipeout" is No. 1 in its Slot with Viewers And for the 4th Straight Week Finishes No. 1 Across the Key Men Demos

"Wipeout" is Up in its 8-9pm Slot Week to Week Across the Adults Demos

In its Season Opener, "I Survived a Japanese Game Show" Takes Second to Fox's "Dance" in Adults 18-49 and is the No. 2 TV Show of the Night in Key Men

"I Survived a Japanese Game Show" Improves its "Wipeout" Retention Over Last Summer, While Boosting ABC's Numbers in the Time Slot Year to Year

Building Viewers Throughout its Sunday 9-11pm Broadcast, Part 1 of "Impact" Generates ABC's Top Summer Non-Sports Audience in its Slot in Nearly 1 Year

WEEK No. 39:

Rankings: ABC aired 3 of the week's Top 10 TV programs among Adults 18-49: "Wipeout" � No. 4, "The Bachelorette" � No. 6 and "I Survived a Japanese Game Show" � No. 8.


ABC's Monday lineup drew 5.9 million viewers and a 2.1/6 in Adults 18-49, finishing second on the night in both Nielsen measures. ABC ranked No. 1 on the night among Adults 18-34 (1.9/6) and in each of the key Women demographics (W18-34/W18-49/W25-54) for the 2nd week in a row.

"The Bachelorette" (8:00-10:02 p.m.)

"The Bachelorette" posted a time period-winning performance for the 2nd week running among Adults 18-49 (2.4/7) and Adults 18-34 (2.1/7). "The Bachelorette" defeated its unscripted competition in the 2-hour time period, NBC's highly promoted "I'm a Celebrity�Get Me Out of Here!," by 1.8 million viewers (6.8 million vs. 5.0 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5), topping the NBC program by a wider margin in the key young adult sales demo versus the prior Monday (+19% on 06/08/09).

� "The Bachelorette" qualified as Monday's No. 1 TV program among Adults 18-34 (2.2/7), Women 18-34 (3.2/10) and Women 18-49 (3.6/10) for the 2nd consecutive week.

"Here Come the Newlyweds" (10:02-11:00 p.m.)

ABC's "Here Come the Newlyweds" won the 10 o'clock hour among Women 18-34 (2.0/6) for the 3rd straight week.


ABC earned second place to Fox on Wednesday night, with a 2-hour installment of "So You Think You Can Dance," across the Adult demos: AD18-34 (1.7/6), AD18-49 (2.0/6) and AD25-54 (2.3/6). The Net finished No. 1 on the evening among Men 18-49 (1.9/6-tie).

� ABC's Wednesday results were up from the same night last summer (6/18/08) by 1.3 million viewers (5.7 million vs. 4.4 million) and by 18% in Adults 18-49 (2.0/6 vs. 1.7/5).

"Wipeout" (8:00-9:00 p.m.)

For the 2nd time in 3 telecasts, ABC's "Wipeout" (8.0 million) ranked No. 1 in the 8 o'clock hour among Total Viewers (8.0 million � tie). Defeating its NBC unscripted competition head to head by the widest margins yet, "Wipeout" topped "I'm a Celebrity�.Get Me Out of Here" by 3.9 million viewers (8.0 million vs. 4.1 million) and by 80% in Adults 18-49 (2.7/9 vs. 1.5/5).

� For the 4th week in a row, the ABC unscripted series finished No. 1 in its time slot across all key Men demos (M18-34 � 2.1/8, M18-49 � 2.6/9 and M25-54 � 3.0/10), registering as Wednesday's No. 1 TV show among Men for the 3rd consecutive week.

� "Wipeout" grew its numbers in the 8 o'clock hour week to week across the key Adult demos: +15% in Adults 18-34 (2.3/8 vs. 2.0/7), +4% in Adults 18-49 (2.7/9 vs. 2.6/9) and +3% in Adults 25-54 (+3% - 3.0/9 vs. 2.9/9).

"I Survived a Japanese Game Show" (9:00-10:01 p.m.)

Moving to a new night (shifting from Tuesdays last summer) opposite established unscripted competition during the 9 o'clock hour from Fox's second half of its 2-hour "So You Think You Can Dance," ABC's "I Survived a Japanese Game Show" delivered a second-place finish in Adults 18-49 (2.1/6). It was the evening's No. 2 TV show, behind only "Wipeout," with Men 18-49 (2.0/6) and Men 25-54 (2.3/6).

� "I Survived a Japanese Game Show" improved the hour for ABC over the year-ago night (6/18/08) by 1.1 million viewers (5.4 million vs. 4.3 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).

� Compared to its averages last summer coming out of "Wipeout," "I Survived a Japanese Game Show" substantially increased its young adult retention to 78% in Adults 18-49 and to 83% in Adults 18-34, up from 66% and 72% in Summer '08, respectively. In fact on both Nielsen measures it was the second-best-ever audience retention for any telecast of "Japanese Game Show" out of "Wipeout."


"ABC Premiere Event � Impact - Part 1" (9:00 � 11:00 p.m.)

The "ABC Premiere Event � Impact - Part 1" drew the Net's largest summer audience (4.7 million) with non-sports programming in the 2-hour time period in nearly 1 year - since 7/6/08. Part 1 of the ABC miniseries saw its audience build throughout the course of its telecast, growing by 21% (4.2 million to 5.1 million) from its first half-hour to its final half-hour.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/15/09, unless stated otherwise.

  [june 2009]  


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