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[07/08/09 - 01:06 PM]
ABC Takes Second on Tuesday with Adults 18-49
ABC spins the numbers for Tuesday, July 7.

[via press release from ABC]

Quick Take for Tuesday, July 7, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Tuesday with Adults 18-49, Posting Its Strongest Non-Sports Numbers on the Night This Summer

ABC's "Superstars" Finishes No. 2 from 8-9pm in Adults 18-49, Growing Week to Week in Total Viewers, Key Women and Men 18-34

A Special "20/20" Attracts ABC's Biggest Non-Sports Summer Audience in Tuesday's 9pm Hour Since Last July

Hitting Series Highs and Winning the 10pm Hour, ABC News' "Primetime: Family Secrets" Marks the Net's Top Non-Sports Summer Results in the Slot in Over 2 Years

Tuesday Night (8:00-11:00 p.m.)

ABC earned second place on Tuesday night among Adults 18-49, turning in its strongest non-sports numbers on the night this summer with viewers (6.2 million) and young adults (1.9/6).

"Superstars" (8:00-9:00 p.m.)

ABC's "Superstars" earned second place in the 8 o'clock hour among Adults 18-49 (1.3/5-tie) and key Men (M18-49 - 1.2/4 and M25-54 - 1.5/5), beating NBC's series debut of "Great American Road Trip" on the latter two measures.

� "Superstars" was up week to week in Viewers, key Women (W18-49/W25-54) and Men 18-34.

"A Special Edition of 20/20: Remembering Michael Jackson" (9:00-10:00 p.m.)

Building on its lead-in at 9:00 p.m. against NBC's "America's Got Talent," ABC News' "20/20" special took second place in the hour among Adults 18-49 (1.8/5-tie), attracting the Network's biggest non-sports summer audience (5.7 million) in the time period since last July and its top young adult number since last August � since 7/29/08 and 8/5/08, respectively.

"Primetime Family Secrets: The Children of Michael Jackson" (10:00-11:00 p.m.)

ABC News' "Primetime Family Secrets" jumped up into the No. 1 position at 10:00 p.m., beating out second-place NBC's "Dateline" in the hour by 2.3 million viewers (8.6 million vs. 6.3 million) and by 13% in Adults 18-49 (2.6/7 vs. 2.3/7). The program focused on Michael Jackson's children, including a rarely seen interview with Debbie Rowe, his ex-wife. "Primetime" stood as the No. 2 TV show of the night in Adults 18-49 and Adults 25-54, trailing only NBC's hit summer series, "America's Got Talent," in the 9 o'clock hour.

� In Total Viewers and key Adults (AD18-49/AD25-54), "Primetime: Family Secrets" generated ABC's top non-sports summer numbers in the time period in more than 2 years � since 5/29/07.

� Growing its overall audience for the 2nd straight week, the "Primetime: Family Secrets" numbers shot up week to week by 5.0 million viewers and by 189% in Adults 18-49 (3.6 million and 0.9/3 on 6/30/09). In fact the third-year ABC News program hit series-high numbers on both Nielsen measures.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/7/09.

Quick Take for Tuesday, July 7, 2009 (Fast Affiliate Live + Same Day Ratings)

"PRIMETIME: FAMILY SECRETS � THE CHILDREN OF MICHAEL JACKSON" WINS 10PM HOUR IN TOTAL VIEWERS, ADULTS 18-49 AND ADULTS 25-54, OUTPERFORMING MICHAEL JACKSON SPECIALS ON NBC'S "DATELINE" AND CBS' "48 HOURS"

"Remembering Michael Jackson," a Special Edition of "20/20," Attracts ABC's Biggest Non-Sports Summer Audience in Tuesday's 9pm Hour Since Last July

"Nightline" is #1, Outperforming "Conan" and "Letterman" Last Night

Millions Turn to ABC News Digital for Michael Jackson Memorial Coverage

"Primetime: Family Secrets -- The Children of Michael Jackson," anchored by Elizabeth Vargas, was No. 1 at 10:00 p.m., outperforming NBC's "Dateline" and CBS "48 Hours" in Total Viewers (8.6 million vs. Dateline's 6.3 million and 48 Hours' 5.6 million); Adults 18-49 (2.6 vs. NBC's 2.3 and CBS 1.5); and Adults 25-54 (3.2 vs. NBC's 2.7 and CBS' 2.0). The program stood as the No. 2 TV show of the night in Adults 18-49 and Adults 25-54, behind only "America's Got Talent," and generated ABC's top non-sports summer numbers in the time period in more than two years, since May 2007. Growing its overall audience for the second straight week, "Primetime: Family Secrets" increased Total Viewer audience by 5 million and by 189% in Adults 18-49 (3.6 million and 0.9/3 on 6/30/09) from the prior week. Additionally, "Primetime: Family Secrets" hit series highs on both key Nielsen measures in Total Viewers and Adults 18-49.

Building on its lead-in at 9:00 p.m. against NBC's "America's Got Talent," ABC News' special edition of "20/20: Remembering Michael Jackson" took second place in the hour among Adults 18-49 (1.8/5-tie). Anchored by Barbara Walters, the special attracted the Network's biggest non-sports summer audience (5.7 million) in the time period since last July and its top young adult number since last August � since 7/29/08 and 8/5/08, respectively.

"Nightline," which also devoted last night's program to covering Michael Jackson's memorial, outperformed NBC's "The Tonight Show with Conan O'Brien" and CBS' "Late Show with David Letterman" among both Total Viewers and Adults 25-54 according to Nielsen fast affiliate time period data. "Nightline" averaged an audience of 4.786 million Total Viewers, while "Conan" averaged 2.899 million and "Letterman" averaged 3.903 million. In the A25-54 demographic, "Nightline" was first with a 1.7 rating, as "Conan" and "Letterman" tied with a 1.2 rating.

Source: Nielsen Media Research (Fast Affiliate Live +Same Day Program rating) 7/7/09 and Nielsen Fast Affiliates, 7/7/09 11:30PM-12AM ABC & 11:30PM-12:30AM CBS & NBC time period average

Additionally, ABC News Digital delivered a total of nearly 6 million live video streams of the Michael Jackson memorial service on ABCNEWS.com and across its partner sites, including Yahoo!, Verizon, Charter, AT&T and RCN on Tuesday, July 7. The site streamed ABC News NOW, the network's digital channel's live coverage of the memorial. ABC News Digital also had an additional 5 million video views of Michael Jackson related content on ABCNEWS.com, the ABC News branded Channel on YouTube and on the ABC News iPhone application. ABCNEWS.com site uniques also marked a significant increase of more than 70% over the average daily traffic during the past 30 weekdays, and page views were up 69% over the average daily traffic during the past 30 weekdays. ABC News Mobile saw over half a million hits to its site at m.abcnews.com.





  [july 2009]  
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· 20/20 (ABC)
· 48 HOURS (CBS)
· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)
· GREAT AMERICAN ROAD TRIP, THE (NBC)
· PRIMETIME (ABC)
· SUPERSTARS, THE (ABC)





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