or


[07/16/09 - 12:34 PM]
TNT's Successful Three-Night Strategy of Original Programming Continues with 3.9 Million Viewers Tuning in to the Season Premiere of Leverage and 3.5 Million Viewers for the Series Premiere of Dark Blue
TNT spins the numbers for Wednesday, July 15.

[via press release from TNT]

TNT's Successful Three-Night Strategy of Original Programming Continues With 3.9 Million Viewers Tuning in to the Season Premiere of Leverage And 3.5 Million Viewers for the Series Premiere of Dark Blue

July 16, 2009

Last night, TNT launched its third successful night of original programming as 3.9 million viewers tuned in for the second-season premiere of LEVERAGE, from executive producer Dean Devlin and starring Oscar� winner Timothy Hutton, and 3.5 million viewers watched DARK BLUE, the new series from executive producer Jerry Bruckheimer and featuring Golden Globe� winner Dylan McDermott. LEVERAGE also outdelivered its first-season average among viewers and households.

The success of TNT's Wednesday night lineup is the latest step in the network's plan to create three nights of outstanding original programming, which this week was watched by a combined 23.5 million viewers. TNT's Monday night original series lineup features THE CLOSER and RAISING THE BAR, while Tuesday night pairs HAWTHORNE with SAVING GRACE.

"Last year, we laid out a strategy to create three nights of high-quality, original programming on TNT," said Michael Wright, executive vice president, head of programming for TNT, TBS and Turner Classic Movies (TCM). "The success of LEVERAGE and DARK BLUE proves once again what can happen when you work with the very best talent in the industry."

Last night's second-season premiere of LEVERAGE was watched by 3,890,000 viewers and 2,724,000 households. It also scored a 2.8 coverage household rating/2.4 national household rating. The episode outdelivered its first-season Live + Same Day average, with viewers up 24% and households up 20%. It also elevated TNT's Wednesday 9-10 p.m. time period over the same night last year, with viewers up 113% and households up 70%.

DARK BLUE continued the success of its LEVERAGE lead-in by delivering 3,542,000 viewers and 2,717,000 households. It also garnered a 2.8 coverage household rating/2.4 national household rating. When compared to the same night last year, DARK BLUE raised TNT's Wednesday 10-11 p.m. time period deliveries by 129% among viewers and 104% among households.

On Mondays, TNT's THE CLOSER continues to rank as ad-supported cable's #1 series, averaging 6.5 million viewers and 4.8 million households for its fifth season. The second season of RAISING THE BAR has been the #1 entertainment program in its time slot among viewers (3.3 million, +7% vs. last season) and households (2.6 million, +5% vs. last season).

TNT's successful Tuesday night lineup of originals kicks off with HAWTHORNE, which in its first season is averaging 3.3 million viewers and 2.6 million households. HAWTHORNE is followed by SAVING GRACE, which is averaging 3 million viewers and 2.3 million households in its third season.

Sponsors for the premiere of LEVERAGE included Hyundai and Sprint, while premiere sponsors for DARK BLUE included The Weinstein Group, which presented special footage from Quentin Tarantino's upcoming film Inglourious Basterds.

TNT, one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; and Dark Blue, starring Dylan McDermott. TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [july 2009]  
S
M
T
W
T
F
S
   


· CLOSER, THE (TNT)
· DARK BLUE (TNT)
· HAWTHORNE (TNT)
· LEVERAGE (TNT)
· RAISING THE BAR (TNT)
· SAVING GRACE (TNT)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.