or


[07/16/09 - 12:34 PM]
TNT's Successful Three-Night Strategy of Original Programming Continues with 3.9 Million Viewers Tuning in to the Season Premiere of Leverage and 3.5 Million Viewers for the Series Premiere of Dark Blue
TNT spins the numbers for Wednesday, July 15.

[via press release from TNT]

TNT's Successful Three-Night Strategy of Original Programming Continues With 3.9 Million Viewers Tuning in to the Season Premiere of Leverage And 3.5 Million Viewers for the Series Premiere of Dark Blue

July 16, 2009

Last night, TNT launched its third successful night of original programming as 3.9 million viewers tuned in for the second-season premiere of LEVERAGE, from executive producer Dean Devlin and starring Oscar� winner Timothy Hutton, and 3.5 million viewers watched DARK BLUE, the new series from executive producer Jerry Bruckheimer and featuring Golden Globe� winner Dylan McDermott. LEVERAGE also outdelivered its first-season average among viewers and households.

The success of TNT's Wednesday night lineup is the latest step in the network's plan to create three nights of outstanding original programming, which this week was watched by a combined 23.5 million viewers. TNT's Monday night original series lineup features THE CLOSER and RAISING THE BAR, while Tuesday night pairs HAWTHORNE with SAVING GRACE.

"Last year, we laid out a strategy to create three nights of high-quality, original programming on TNT," said Michael Wright, executive vice president, head of programming for TNT, TBS and Turner Classic Movies (TCM). "The success of LEVERAGE and DARK BLUE proves once again what can happen when you work with the very best talent in the industry."

Last night's second-season premiere of LEVERAGE was watched by 3,890,000 viewers and 2,724,000 households. It also scored a 2.8 coverage household rating/2.4 national household rating. The episode outdelivered its first-season Live + Same Day average, with viewers up 24% and households up 20%. It also elevated TNT's Wednesday 9-10 p.m. time period over the same night last year, with viewers up 113% and households up 70%.

DARK BLUE continued the success of its LEVERAGE lead-in by delivering 3,542,000 viewers and 2,717,000 households. It also garnered a 2.8 coverage household rating/2.4 national household rating. When compared to the same night last year, DARK BLUE raised TNT's Wednesday 10-11 p.m. time period deliveries by 129% among viewers and 104% among households.

On Mondays, TNT's THE CLOSER continues to rank as ad-supported cable's #1 series, averaging 6.5 million viewers and 4.8 million households for its fifth season. The second season of RAISING THE BAR has been the #1 entertainment program in its time slot among viewers (3.3 million, +7% vs. last season) and households (2.6 million, +5% vs. last season).

TNT's successful Tuesday night lineup of originals kicks off with HAWTHORNE, which in its first season is averaging 3.3 million viewers and 2.6 million households. HAWTHORNE is followed by SAVING GRACE, which is averaging 3 million viewers and 2.3 million households in its third season.

Sponsors for the premiere of LEVERAGE included Hyundai and Sprint, while premiere sponsors for DARK BLUE included The Weinstein Group, which presented special footage from Quentin Tarantino's upcoming film Inglourious Basterds.

TNT, one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; and Dark Blue, starring Dylan McDermott. TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [july 2009]  
S
M
T
W
T
F
S
   


· CLOSER, THE (TNT)
· DARK BLUE (TNT)
· HAWTHORNE (TNT)
· LEVERAGE (TNT)
· RAISING THE BAR (TNT)
· SAVING GRACE (TNT)





most recent ratings | view all posts
[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/24/12 - 02:53 PM]
Record Number of Viewers Flock to Season Finale of A&E's "Duck Dynasty" With 2.6 Million Total Viewers
A&E spins the numbers for Wednesday, May 23.

[05/24/12 - 02:49 PM]
Wednesday's Cable Ratings: ESPN Tops Charts With 76ers/Celtics
Plus: numbers for Bravo's "Around the World in 80 Plates," Spike TV's "American Digger" and Animal Planet's "Man-Eating Super Croc."

[05/24/12 - 02:34 PM]
NBC Finishes the 2011-2012 Season Up 9 Percent vs. Last Year and Ranking #3 Outright for the First Time in Eight Years
NBC spins the numbers for the season to date.

[05/24/12 - 11:41 AM]
Jay Leno Out-Delivers the Time Period's ABC and CBS Competition in Total Viewers, Adults 18-34 and Other Key Categories
NBC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 11:06 AM]
FOX Sets New Broadcast Industry Record With Eighth Consecutive Season Victory Among Adults 18-49
FOX spins the numbers for the May sweeps period and the season to date.

[05/24/12 - 09:43 AM]
ABC is the No. 1 Network in Late-Night in Adults 18-49 for the 6th Week in a Row
ABC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 09:01 AM]
ABC Scores its Biggest Season-Ending Wednesday in 5 Years
ABC spins the numbers for Wednesday, May 23.

[05/24/12 - 08:35 AM]
Wednesday's Broadcast Ratings: "Idol" Wraps on Top, But Down Big from Last Year
The juggernaut's season finale is down 31.46% in adults 18-49 from last year's closer.

[05/23/12 - 04:12 PM]
Tuesday's Cable Ratings: Pacers/Heat Keep TNT on Top
Plus: numbers for Animal Planet's "Call of the Wildman," Syfy's "Hollywood Treasure" and Bravo's "Pregnant in Heels."

[05/23/12 - 02:36 PM]
Discovery Channel's "Deadliest Catch" and "The Devils Ride" Once Again #1 and #2 for Men on Tuesday Night
Discovery spins the numbers for Tuesday, May 22.

[05/23/12 - 02:11 PM]
MTV2's Premiere of "Hip Hop Squares" Delivers Highest Rated and Most Watched Original Series Debut Ever
MTV2 spins the numbers for Tuesday, May 22.